Augmented Reality In Travel And Tourism Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers

How Are the key drivers contributing to the expansion of the augmented reality in travel and tourism market?
The upward trend in travel and tourism is projected to fuel the expansion of the augmented reality sector in such markets. These sectors refer to the act of individuals taking trips and exploring locales for pleasure, relaxation, commerce, and various other reasons. Augmented reality has stimulated a demand in these sectors for 'smart' tourism and superior travel experiences, rendering destinations more captivating, insightful, and captivating. For instance, in May 2024, the UK Office for National Statistics, a government entity based in the UK, reported that there were 38.0 million incoming trips to the UK in 2023, exceeding the 31.2 million reported in the previous year. In addition, these visitors spent a total of $39.4 billion on their trips, indicating a spending increase of $5.84 billion compared to the year before. As a result, the growing demand for travel and tourism is fostering the expansion of augmented reality in such sectors. The rise in implementation of augmented reality and virtual reality aims to drive the growth of augmented reality in the travel and tourism industry ahead. Augmented reality and virtual reality, while unique, are interconnected innovations. Augmented reality is a technical process that supplements the physical world with virtual elements, while virtual reality provides users with a wholly virtual world to explore. Both AR and VR allow travel experiences to be more enlightening, interactive, and engaging. This technology empowers tourists with information, aids in overcoming language obstacles, and offers exceptional and unforgettable experiences at numerous tourist destinations. For instance, according to the Department for Business and Trade in the UK, by 2024, expenditure regarding AR and VR is predicted to grow by an impressive rate of 78.3%. This growth is predicted to result in total expenditure of 76.55 billion (£62.5 billion) by 2030. Therefore, the upward trend of implementing augmented reality and virtual reality technology is encouraging growth in the travel and tourism augmented reality market.

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What growth opportunities are expected to drive the augmented reality in travel and tourism market's CAGR through 2034?
The market size of augmented reality in travel and tourism has seen a significant expansion in the past few years. It's projected to increase from $21.44 billion in 2024 to $29.58 billion in 2025, showcasing a compound annual growth rate (CAGR) of 38.0%. The historic period's growth can be linked to an improved user experience, the promotion of local businesses, growth of social media, and positive responses from users.

The market size for augmented reality in travel and tourism is projected to experience a significant surge in the coming years, reaching $109.13 billion in 2029 with a compound annual growth rate (CAGR) of 38.6%. This predicted growth during the forecast period is due to factors such as amplified travel booking, educational tourism, adventure and nature tourism, and the sharing of content created by users. The forecast period will also witness key trends such as the adoption of wearable augmented reality devices, solutions for wayfinding and navigation, contactless experiences, and cultural storytelling.

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What new trends are reshaping the augmented reality in travel and tourism market and its opportunities?
Major corporations in the Augmented Reality (AR) travel and tourism sector are opting for strategic alliances to create pioneering solutions for the industry. Joining hands in such partnerships benefits AR travel and tourism firms, providing them with increased resources, expertise, amplified research and development reach, market expansion, and quicker profitability, paving the way for innovation and industry growth. For instance, in January 2023, an alliance was created between ARway.ai, a Canadian firm, and AI Safer, a Saudi Arabian agency. This mutual endeavor focuses on augmenting visitor experiences in the museums and cultural attractions of Saudi Arabia by incorporating ARway's sophisticated AR navigation technology. This joint effort is dedicated to offering enhanced immersive and interactive encounters that deepen the visitor's comprehension of Saudi Arabia's rich cultural heritage.

Which growth-oriented segments of the augmented reality in travel and tourism market are leading the industry's development?
The augmented reality in travel and tourism market covered in this report is segmented -

1) By Component: Hardware, Software, Services
2) By Technology: Augmented Reality, Virtual Reality
3) By Application: Hospitality, In-Flight Entertainment, Travel Booking Services, Augmented Reality (AR) Gamification, Navigating

Subsegments:
1) By Hardware: AR Glasses, Mobile Devices, Head-Mounted Displays (HMDs)
2) By Software: AR Applications, AR Development Tools, Content Management Systems (CMS)
3) By Services: Consulting Services, Integration Services, Maintenance And Support Services

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What regions are leading the charge in the augmented reality in travel and tourism market?
North America was the largest region in the augmented reality in travel and tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in augmented reality (AR) in travel and tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

What companies are at the forefront of innovation in the augmented reality in travel and tourism market?
Major companies operating in the augmented reality in travel and tourism market are TeamViewer SE, Apple Inc., Google LLC, Delta Air Lines, Marriott International Inc., Booking.com, Expedia Group Inc., Hilton Worldwide Holdings Inc., TUI Group, Airbnb Inc., EasyJet PLC, Japan Airlines Co. Ltd., Holiday Inn, Accor S.A, InterContinental Hotels Group (IHG), Whitbread PLC, Virgin Atlantic Airways Limited, Air New Zealand Limited, TripAdvisor Inc., Trivago N.V., Argo Group International Holdings Ltd., Hamad International Airport, WayRay, Blippar Group Limited, SmartGuide s.r.o., Wikitude GmbH, Layar.

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What Is Covered In The Augmented Reality In Travel And Tourism Global Market Report?

• Market Size Forecast: Examine the augmented reality in travel and tourism market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the augmented reality in travel and tourism market for a structured understanding.
• Key Players Overview: Analyze major players in the augmented reality in travel and tourism market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the augmented reality in travel and tourism market.
• Segment Contributions: Evaluate how different segments drive overall growth in the augmented reality in travel and tourism market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the augmented reality in travel and tourism market.
• Industry Challenges: Identify potential risks and obstacles affecting the augmented reality in travel and tourism market.
• Competitive Landscape: Review strategic developments in the augmented reality in travel and tourism market, including expansions, agreements, and new product launches.

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