Amaranth Market Reach USD 30.07 Billion in 2024 by 2030

The Amaranth Market is expected to grow at a rapid pace. The market size was around USD 12.58 Billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 11.51%, by 2032 it will reach a nearly USD 30.07 Billion.

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Market Size, Growth Factors, Challenges, and Opportunities

Known for its variety of health benefits such as improved metabolism, decreased inflammation, lowered cholesterol, and better digestion, amaranth is a pseudocereal that is high in vitamins, fiber, minerals, and antioxidants. These features have caused its widespread applications in industries such as food and beverages, personal care, cosmetics, and pharmaceuticals.

There are several reasons the amaranth market is growing:

Health and Wellness Trends: Consumers are looking for nutrient-dense gluten-free alternatives to grains. With high protein and fiber content, amaranth is a potential golden grain for the health-conscious and dieters.

Demand for Natural Ingredients: The trend toward natural and organic ingredients in personal care and cosmetic products has fueled the inclusion of amaranth oil and extracts in formulations, valued for their moisturizing and antioxidant properties.

Functional Foods and Beverages: With its rich nutrient profile, amaranth is increasingly incorporated in the functional food industry, as consumers look for foods providing health benefits beyond basic nutrition.

References for Future Readings: A trail of research articles, studies, and reports on amaranth.

Trends And Investments In The U.S. Market

In 2024, several prominent trends were observed shaping the proliferation of the U.S. amaranth market, with this article summarizing the latest developments. The rise of plant-based diets and gluten-free foods have driven demand for amaranth-based food products. Melendy's major food manufacturers, to which she is connected as a member, have rushed to invest in product development - so far they've added amaranth to cereals, snacks, and health bars. The commercial skincare industry in particular has taken to using amaranth oil for its emollient properties; it has been added to haircare and skincare products. There has been an increase in investments in organic farming practices to cater to growing consumer demands for non-GMO and organically sourced amaranth.

Market Segmentation And Key Segments Dominating The Market

The amaranth market is also segmented on the basis of product type and application. Amaranth seed is estimated to continue holding the largest market share of 52.45% in 2024 and growing at a CAGR of 11.6 % through to 2030. This is due to the nutrient-dense profile of the seed, which contains a high amount of calcium, iron, and phosphorus, making it widely used in food applications.

By application, food and beverage is the leading segment in the amaranth market due to large integration of amaranth into health foods, gluten free products and functional beverages. Another considerable application area of amaranth oil is in the personal care and cosmetics industry, taking advantage of its beneficial properties for skin and hair.

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Competitive Analysis

There are many players who have made a real impact on the overall growth of the amaranth market through some strategic initiatives and innovations. The five companies with the most market share are:

• Amr Amaranth a.s.: It is a leading producer focused on the manufacturing of various organic amaranth products, where investment to expand the product line with amaranth-based snacks and flours in order to attract the health-conscious consumer base have been taken by the company.

Nu-World Foods - A USA-based company specializing in gluten-free and non-GMO food products where amaranth has been a focus. Inspecting Particle Size Distribution Based on Micrometric Size (PSF) and Moisture Content during recent investments in advanced milling technologies for improved quality and in response to growing demand.

Proderna Biotech Pvt. Proderna Biotech Pvt. Sustainable sourcing has given them a stronger position in the market.

Flavex Naturextrakte GmbH: This company specializes in extracting natural plant oils in Germany, including amaranth oil. They recently adopted supercritical CO2 extraction processes, to ensure their products are highly pure and potent, making them more attractive to the personal care sector.

Dk Mass S.R.O.: With a presence in Eastern Europe, Dk Mass has emphasized developing organic amaranth and producing all varieties of products from seeds to oils. Sinclair's recent move into vertical integration for more control over quality from farm to final product makes them more competitive in the space.

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Regional Analysis

Amaranth Market Fragmented By Region: The regional dynamics for amaranth are highly variable.

United States: The United States accounts for a prominent share of the market, driven by a strong food processing industry and a growing consumer base seeking health-oriented products. In addition, government initiatives promoting sustainable agriculture and organic farming have also supported the market growth.

United Kingdom: The UK has experienced growth in the market duo to a growing knowledge of plant-based diets, and a worrying lack of gluten alternative. The promotion of healthy eating habits by governments has facilitated the incorporation of amaranth into food products.

Germany: Germany's focus on organic and natural products has kept demand for amaranth steady.

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