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App Test Automation Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers
What industry-specific factors are fueling the growth of the app test automation market?The app test automation market is set to expand due to the increasing acceptance of cloud computing. Cloud computing involves the provision of several services like storage, processing, and software via the Internet, thereby obviating the need for any physical infrastructure. Users can hence make use of resources as per their requirements. The advancement of cloud computing is owed to its ability to provide scalability, cost-effectiveness, and accessibility. This allows businesses to efficaciously manage operations and spur innovation at a faster rate. Cloud computing aids in app test automation by offering resources that are both scalable and on-demand. It provides for efficient parallel testing, quick execution, and cost-efficient test infrastructure management. For example, as per information provided by Eurostat, a UK-based intergovernmental organization, in December 2023, 45.2% of EU businesses availed cloud computing services, primarily for hosting email systems, storing electronic files, among other functions. There was an increase of 4.2% points in 2023 from 2021 in terms of the purchase of cloud computing services by EU businesses. Around 44% of traditional small businesses, 66% of small tech companies, and 74% of large corporations employ cloud services. As a result, the ascending acceptance of cloud computing fuels the growth of the app test automation market.
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What Is the projected market size and growth rate for the app test automation market?
The market size for app test automation has seen a significant surge in growth over the past few years. The projections indicate a rise from $31.29 billion in 2024 to $37.86 billion in 2025, reflecting a compound annual growth rate (CAGR) of 21.0%. The expansion during the historical period can be ascribed to the escalation of automation across the application life cycle (ASALC), swift advancements in mobile app development (RGIMAD), and the growing acceptance of cloud computing (GACC).
Predictions indicate that the app test automation market is set to experience massive growth within the next couple of years. The estimated market size will skyrocket to $81.03 billion in 2029, with a compound annual growth rate (CAGR) of 21.0%. The expected progression during the forecast period can be attributed to factors such as the rising demand for reduced time-to-market (FTTM), the shift-left testing approach (SLTA), the escalating complexity of applications (ICA), and higher quality expectations from users (UEQ). Some of the key trends that are predicted to emerge during the forecast period include an AI-driven QA transformation (AIDQT), increased emphasis on security and compliance (SAC), mobile test automation (MTA), and enhanced test data management (TDM).
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What are the most significant trends transforming the app test automation market today?
Leading businesses in the app test automation market are innovating from traditional methods and developing cutting-edge solutions like AI-based software-testing technology, prompted by the escalating need for smarter and effective testing procedures. This technology revolutionizes the entire process of generating, executing, and analyzing test cases to boost precision and productivity. For instance, Sofy, an American software testing enterprise, announced the introduction of SofySense in April 2023. SofySense is a novel mobile app testing solution amalgamating artificial intelligence (AI) and no-code automation. It elevates the effectiveness of the existing platform of Sofy by incorporating intelligent software-testing AI technology powered by GPT. This groundbreaking solution enhances quality assurance (QA), allowing testers to concentrate on pressing tasks. Meanwhile, Sofybot, the advanced generative AI chatbot, provides accurate and swift responses to specific testing inquiries.
What major market segments define the scope and growth of the app test automation market?
The app test automation market covered in this report is segmented -
1) By Testing Type: Static Testing, Dynamic Testing, End-To-End (E2E) Testing, Application Programming Interfaces (API) Testing
2) By Deployment: On-Premises, Cloud
3) By Organization Size: Small And Medium Enterprise, Large Enterprise
4) By End-User: Information Technology And Telecommunication, Healthcare, Transportation And Logistics, Retail, Banking, Financial Services And Insurance (BFSI)
Subsegments:
1) By Static Testing: Code Review and Analysis, Static Code Analysis Tools, Syntax Checking
2) By Dynamic Testing: Functional Testing, Performance Testing, Security Testing
3) By End-To-End (E2E) Testing: User Journey Testing, Workflow Testing, System Integration Testing
4) By Application Programming Interfaces (API) Testing: API Functional Testing, API Performance Testing, API Security Testing
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Which region dominates the app test automation market?
North America was the largest region in the app test automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app test automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the app test automation industry growth?
Major companies operating in the app test automation market are Keysight Technologies Inc., Micro Focus International plc, Invensis Technologies Pvt. Ltd., iTechArt Group, Tricentis AG, Cigniti Technologies Limited, QASource LLC, ScienceSoft USA Corporation, Testlio Inc., QA Mentor Inc., Vention.io Inc., Sauce Labs Inc., A1QA LLC, Parasoft Corporation, QualityLogic Incorporated, SmartBear Software Inc., Ranorex GmbH (subsidiary of IDERA Inc.), ThinkSys Inc., BugRaptors, Testbytes, Testmatick Ltd., Qualitest Group, HikeQA Inc., QA Wolf LLC, iBeta Quality Assurance, Indium Software (India) Limited, Angler Technologies USA Inc., Mindful QA Inc., BugEspy LLC, Testrig Technologies Inc.
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What Is Covered In The App Test Automation Global Market Report?
• Market Size Forecast: Examine the app test automation market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the app test automation market for a structured understanding.
• Key Players Overview: Analyze major players in the app test automation market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the app test automation market.
• Segment Contributions: Evaluate how different segments drive overall growth in the app test automation market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the app test automation market.
• Industry Challenges: Identify potential risks and obstacles affecting the app test automation market.
• Competitive Landscape: Review strategic developments in the app test automation market, including expansions, agreements, and new product launches.
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