Press release
Baby Wipes Market Set to Reach $8.57 Billion by 2029 with 7.6% Yearly Growth
Baby Wipes Market
The baby wipes market is witnessing growth due to the escalating investment by consumers on baby care items. To illustrate, data from the Australian Institute of Family Studies, a governmental organization based in Australia, reveals that around 29% of families experienced a rise in costs linked with the package in June 2023, causing the average share of gross income committed to childcare to surge from 2.9% to 4.0%. Multiple factors such as the upswing in consumers' disposable income, the surge in birth rates, heightened understanding of baby care product advantages, and the rising number of working women contribute to the swelling expenditure on baby care items. Hence, collectively these factors are propelling the growth of the baby wipes market.
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What growth opportunities are expected to drive the baby wipes market's CAGR through 2034?
There has been a robust expansion in the baby wipes market size in the past few years, projected to increase from $6.03 billion in 2024 to $6.39 billion in 2025. This growth translates to a compound annual growth rate (CAGR) of 6.0%. Factors that have contributed to this growth in the historic period include shifts in consumer lifestyles, heightened awareness surrounding hygiene, the convenience and portability factor, a rise in the number of working mothers, the growth of e-commerce, and increased awareness regarding skin sensitivity.
The market for baby wipes is anticipated to experience robust expansion in the coming years, with projections estimating it will reach $8.57 billion by 2029, boasting a compound annual growth rate (CAGR) of 7.6%. The forecasted growth can be linked to increased health and environmental awareness, a preference towards environmentally-friendly products, changes in parenting styles, a diversified product range, and an increase in urban populations. Key trends to watch throughout the forecast period encompass material and design innovations, inventive packaging, marketing efforts, product innovation, and strategic alliances and partnerships.
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What are the emerging trends shaping the future of the baby wipes market?
The surge in popularity of biodegradable, viscose-dry baby wipes is marking the current trend in the baby wipes market. The primary focus of companies in this market is to manufacture these viscose-dry baby wipes to amplify their market presence. Viscose, an artificially generated fiber created from cellulose, is used to produce dry wipes devoid of any chemicals, putting them on the biodegradable spectrum. These wipes are composed of 100% viscose, known for its moisture-absorbing properties, making them suitable for sensitive skin. One such development was noticed in June 2023 when an India-based total solution provider in yarns, fabrics, and garments sector, Ginni Filaments Ltd., launched a groundbreaking product in the baby care sector. This first-in-its-kind product in India, ultra-pure water wipes, composed of 99.9% water, offers the gentlest and purest wipe, comprising the least number of ingredients. The unique properties of baby and infant skin were taken into consideration while formulating this product.
Which growth-oriented segments of the baby wipes market are leading the industry's development?
The baby wipes market covered in this report is segmented -
1) By Type: Dry Baby Wipes, Wet Baby Wipes
2) By Material: Natural, Blended, Synthetic
3) By Technology: Wetlaid Baby Wipes, Airlaid Baby Wipes, Spunlace Baby Wipes
4) By Packaging: Plastic Cases, Tub
5) By Distribution Channel: Hyper markets, Pharmacies, Online Stores
Subsegments:
1) By Dry Baby Wipes: Disposable Dry Wipes, Reusable Dry Wipes
2) By Wet Baby Wipes: Alcohol-free Wet Wipes, Scented Wet Wipes, Unscented Wet Wipes, Eco-friendly Wet Wipes
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What regions are leading the charge in the baby wipes market?
North America was the largest region in the baby wipes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the baby wipes market?
Major companies operating in the baby wipes market include Johnson & Johnson, Procter & Gamble Co., Kimberly-Clark Corporation, Aldi Inc., S. C. Johnson & Son, Unicharm Corporation, First Quality Enterprises Inc., Hengan International Group Company Ltd., Svenska Cellulosa Aktiebolaget SCA, Pigeon India, The Hain Celestial Group Inc., Dabur India Ltd., Abena A/S, The Himalaya Drug Company, Laboratoires Expanscience, The Honest Company, Seventh Generation Inc., Me N Moms Pvt. Ltd., ECO by Naty AB, WaterWipes, Babyganics Inc., Bodywise (UK) Limited, Bodywise Ltd., Cotton Babies Inc, Burt's Bees Baby, Babisil International Ltd., Jackson Reece Ltd., Boo Bamboo Holdings Inc., Coterie Inc., DermaH2O Inc., Farlin Corporation, D&G Laboratories Inc, Naturalena Brands Inc., Aden & Anais Inc., Gryph & IvyRose LLC, Simpleaf Brands LLC, Hello Bello Inc., SimpliDry LLC
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What Is Covered In The Baby Wipes Global Market Report?
• Market Size Forecast: Examine the baby wipes market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the baby wipes market for a structured understanding.
• Key Players Overview: Analyze major players in the baby wipes market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the baby wipes market.
• Segment Contributions: Evaluate how different segments drive overall growth in the baby wipes market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the baby wipes market.
• Industry Challenges: Identify potential risks and obstacles affecting the baby wipes market.
• Competitive Landscape: Review strategic developments in the baby wipes market, including expansions, agreements, and new product launches.
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