Toys and Games Market to Reach USD 921.84 Billion by 2030, Growing at 9.2% CAGR

Global Toys and Games Market Set for Robust Expansion

The global toys and games market is experiencing significant growth, driven by increasing consumer demand and evolving industry dynamics. Valued at approximately USD 497.85 billion in 2023, the market is projected to reach USD 921.84 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 9.2% during the forecast period.

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Competitive Landscape

The industry is characterized by a mix of established players and emerging companies striving to capture market share. Major corporations such as Mattel, Hasbro, LEGO Group, and Bandai Namco continue to dominate, while new entrants focus on innovation and niche markets to establish their presence.

Regional Demand Highlights

North America and Europe have traditionally held substantial shares in the toys and games market, driven by high consumer spending and a strong culture of gifting. However, the Asia-Pacific region is witnessing rapid growth, attributed to rising disposable incomes and a growing population of young consumers.

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Segmentation Analysis

by Product Type

Games & Puzzles
Video Games
Construction Toys
Dolls & Accessories
Infant & Preschool Toys
Outdoor & Sports Toys
Others

Games & Puzzles, Video Games, Dolls & Accessories, Construction Toys, Infant & Preschool Toys, Outdoor & Sports Toys, and Others are the market segments. In 2023, the video game category dominated the market, and it is anticipated to continue to maintain the greatest share of the toys and games market during the forecast period. Played on a variety of platforms, such as gaming consoles, personal computers, smartphones, and tablets, the video games segment includes a broad spectrum of interactive electronic entertainment experiences.

by Age Group

0-3
4-5
6-12
13-18
Above 18

The market is divided into the following segments: 0-2, 3-5, 6-12, 13-18, and Over 18. The market was dominated in 2023 by the 6-12 age group, which is anticipated to continue to maintain the biggest share of the toys and games market during the forecast period. Significant cognitive, social, and emotional development occurs in children ages 6 to 12. They are improving their language skills, honing their fine and gross motor skills, and strengthening their critical thinking and problem-solving ability. Games and toys made for this age range frequently correspond with developmental milestones and offer chances for socialization, creativity, and education.

by Sales Channel

Online
Offline
Specialty Stores
Shopping Malls
Gift Shops

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Key Market Participants:

North America:
1. PlayMonster Group LLC (Beloit, Wisconsin, U.S.)
2. Hasbro, Inc. (Pawtucket, Rhode Island, USA)
3. Mattel Inc. (El Segundo, California, USA)
4. Spin Master Corp. (Toronto, Ontario, Canada)
5. LEGO Group (Billund, Denmark )
6. Funko, Inc. (Everett, Washington, USA)
7. Moose Toys (Melbourne, Victoria, Australia )
8. JAKKS Pacific, Inc. (Santa Monica, California, USA)
9. Wicked Cool Toys (Bristol, Pennsylvania, USA )
Europe:
10. Ravensburger AG ( Ravensburg, Germany)
11. Playmobil (Zirndorf, Germany)
12. Meccano (Paris, France)
13. PlayMonster LLC (Beloit, Wisconsin, USA )
14. Asmodee Group (Issy-les-Moulineaux, France)
15. Smoby Toys (Lavans-lès-Saint-Claude, France)
16. Character Group plc (New Malden, Surrey, UK)
17. Hornby PLC (Margate, Kent, UK)
Asia-Pacific:
18. Bandai Namco Holdings Inc(Minato, Tokyo, Japan)
19. TOMY Company, Ltd. (Katsushika, Tokyo, Japan )
20. WowWee Group Limited (Hong Kong, China)
21. Nintendo Co., Ltd. (Kyoto, Japan)
22. encent Holdings Limited (Shenzhen, Guangdong, China)
23. Sega Sammy Holdings Inc. (Shinagawa, Tokyo, Japan)
24. Tomy Takara Co., Ltd. (Katsushika, Tokyo, Japan)
25. VTech Holdings Limited (Tai Po, Hong Kong)
26. Sanrio Company, Ltd. (Tama, Tokyo, Japan)

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