Press release
A Deep Dive into Online/Virtual Fitness Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034
Online/Virtual Fitness
The expected growth of the online or virtual fitness market during the projection period can be attributed to increasing use of intelligent devices. These smart gadgets can monitor an individual's daily activities by linking with other devices or networks using wireless protocols such as Bluetooth, Zigbee, NFC, Wi-Fi, LiFi and 5G. Policy advice data from 2022 indicates that 57% of US users of smart home devices experienced daily time savings, according to research and the dimensions of the linked home market. Users maintain that these devices help them save approximately 30 minutes every day. As such, the escalating usage of intelligent devices is predicted to fuel the expansion of the online or virtual fitness market in the coming years.
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What is the future CAGR of the online/virtual fitness market, and how will it impact industry expansion?
The digital fitness industry has seen an explosive growth in recent years. The market size is expected to climb from $28.2 billion in 2024 to $38.59 billion in 2025, marking a compound annual growth rate (CAGR) of 36.8%. Multiple factors have contributed to this substantial growth in the past, including robust economic development in burgeoning markets, the proliferation of online fitness applications, increased digitalisation, growing interest in health insurance, and the advent of the COVID-19 pandemic.
Anticipated to expand dramatically in the coming years is the online/virtual fitness market, with projections estimating its worth at $119.58 billion in 2029, recording a compound annual growth rate (CAGR) of 32.7%. The escalation predicted within this period can be credited to heightened governmental backing, amplified smart device utilisation, and the growing appeal of online fitness regimes, particularly amongst senior citizens. Several trends to note during this forecast period are the emphasis on the implementation of artificial intelligence in virtual fitness, the development of virtual fitness stations, creativity within fitness apps and an increased attention on strategic alliances and partnerships.
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What are the emerging trends shaping the future of the online/virtual fitness market?
The trend of on-demand services is gaining significant recognition in the online virtual fitness market. These services give consumers the flexibility to choose fitness sessions as per their convenience, including their preferred workout routines, difficulty levels, and instructors. An example of this was seen in May 2022 when Johnson Health Technology Company, a provider of online fitness services from the US, introduced Matrix Connected solutions. This platform allows gym and fitness owners to develop digital experiences for their members, offering opportunities for on-demand personalized workout cycles.
Which key market segments comprise the online/virtual fitness market and drive its revenue growth?
The online/virtual fitness market covered in this report is segmented -
1) By Device Type: Smart TV, Smartphones, Laptops Desktops And Tablets, Other Device Types
2) By Revenue Model: Subscription, Advertisement, Hybrid
3) By End User: Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals
Subsegments:
1) By Smart TV: Smart TVs With Fitness Apps, Streaming Fitness Services On Smart TVs
2) By Smartphones: Fitness Apps For iOS, Fitness Apps For Android, Wearable Integration
3) By Laptops, Desktops, And Tablets: Web-Based Fitness Platforms, Fitness Streaming Services On Tablets, Virtual Workout Programs
4) By Other Device Types: Virtual Reality (VR) Headsets, Gaming Consoles With Fitness Games, Fitness Equipment With Digital Connectivity
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What regions are at the forefront of online/virtual fitness market expansion?
North America was the largest region in the online/virtual fitness market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online/virtual fitness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the online/virtual fitness market?
Major companies operating in the online/virtual fitness market include Peloton, Les Mills International Ltd., Fitness First, ClassPass Inc., Core Health & Fitness, Econofitness, Sworkit Company, Daily Burn, Viva Leisure, Reh-Fit Centre, Cult.fit, StepSetGo, Move Technologies Group Ltd., MoveGB, VIXY BV, Wexer Virtual, Fitbit Inc., Planet Fitness Franchising LLC, GOLD'S GYM, Anytime Fitness LLC, OX Fitness Club, AYO Fitness Club, Academia Bio Ritmo, Bodytech Sports Medicine, Erada Center, Vogue Fitness, Dr. Amina Al Amiri Clinic, Sporter.com, Body and Soul Health Club, Lifeline Wellness, FitRepublik, Life Diagnostics, esadore international, Nutreats, Karien CSN Diet, Express Fitness, Matrix Fitness South Africa, MAKROSAFE Holdings (Pty) Ltd, IPS: Health and Wellness, Camelot Spa Group
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What Is Covered In The Online/Virtual Fitness Global Market Report?
• Market Size Forecast: Examine the online/virtual fitness market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the online/virtual fitness market for a structured understanding.
• Key Players Overview: Analyze major players in the online/virtual fitness market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the online/virtual fitness market.
• Segment Contributions: Evaluate how different segments drive overall growth in the online/virtual fitness market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the online/virtual fitness market.
• Industry Challenges: Identify potential risks and obstacles affecting the online/virtual fitness market.
• Competitive Landscape: Review strategic developments in the online/virtual fitness market, including expansions, agreements, and new product launches.
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