Women's Digital Health Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers

What industry-specific factors are fueling the growth of the women's digital health market?
The increasing adoption of smartphones is anticipated to boost the expansion of digital women's health. The term smartphone penetration refers to the proportion of people who own and use these devices. Apps devoted to women's health have gained popularity, offering a wide array of health-related information, such as period tracking, pregnancy and fertility management. The surge in mobile device usage has enabled women to readily access health resources and information, promoting a proactive stance towards health management. For example, We Are Social, a socially-led creative agency based in the US, published an article in March 2022 illustrating that out of the global population, 5.22 billion were mobile users, accounting for 66%. Additionally, Catch Connect, an Australian mobile plans provider, stated that 79.60% of Australians used smartphones in April 2022. Projections for the future suggest that by 2022, the number of smartphone users will hit 2.8 million. Hence, the escalating smartphone penetration is a key factor driving the development of women's digital health.

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What Is the projected market size and growth rate for the women's digital health market?
The expansion of the women's digital health market has been rapid in the past years. The market, valued at $3.65 billion in 2024, is expected to increase to $4.38 billion in 2025, showing a compound annual growth rate (CAGR) of 20.1%. This significant growth over the historical period can be linked to several factors including, robust economic expansion in growing markets, higher smartphone adoption rates, augmented expenditure on healthcare, and the rising need for pregnancy and fertility tracking.

The predicted expansion of the women's digital health market over the coming years is expected to be significant, with a projection to reach $9.5 billion by 2029 at a compound annual growth rate (CAGR) of 21.3%. This growth during the forecast period can be attributed to factors such as increased adoption of digital health tools, the rise in chronic conditions among women, increased focus on preventive health measures, and rapid urban growth. Key trends for the upcoming period include integrating artificial intelligence (AI) to deliver dependable services and bolster market standing, launching new initiatives in women's healthcare to supply digital services, introducing innovative healthcare mobile applications to ensure service reliability, and ramping up investments to broaden their product offerings and boost revenue.

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How are the latest trends influencing the growth of the women's digital health market?
Leading players in the women's digital health market are prioritizing the delivery of advanced technological solutions like the digital health passport initiative to improve individualized healthcare access. The digital health passport initiative is an innovative digital platform that gives people the ability to securely and efficiently manage and share their health records. In July 2024, Algorand, a foundation based out of Singapore, together with the Self-Employed Women's Association (SEWA), rolled out a Digital Health Passport initiative aimed at improving healthcare accessibility for women engaged in the informal sector. This initiative, a fraction of Algorand's AlgoBharat undertaking in India, utilizes blockchain technology for the secure and incontrovertible recording of women's health details. The digital health passports can be accessed by women at SEWA Shakti Kendras. These Kendras would assist women in seeking health services and enrolment in programs like Ayushman Bharat.

What major market segments define the scope and growth of the women's digital health market?
The women's digital health market covered in this report is segmented -

1) By Type: Mobile Apps, Wearable Devices, Diagnostic Tools, Other Types Consumable, Instruments, Services
2) By Component: Software, Services, Hardware
3) By Application: Reproductive Health, General Healthcare, Wellness, Pregnancy, Nursing Care, Pelvic Care

Subsegments:
1) By Mobile Apps: Health and Fitness Apps, Menstrual Tracking Apps, Mental Health Apps, Pregnancy And Parenting Apps
2) By Wearable Devices: Fitness Trackers, Smartwatches, Health Monitoring Devices
3) By Diagnostic Tools: At-home Testing Kits, Telehealth Platforms for Diagnostics, Remote Monitoring Tools
4) By Other Types Consumable: Health Supplements, Wellness Products, Personal Care Products
5) By Instruments: Health Monitoring Devices, Diagnostic Tools
6) Services: Telemedicine Services, Health Coaching Platforms, Educational Services

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Which region dominates the women's digital health market?
North America was the largest region in the women's digital health market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women's digital health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the women's digital health industry growth?
Major companies operating in the women's digital health market include Flo Health Inc, Garmin Ltd, Natural Cycles, Nuvo, Elvie,Advantia Health, Bellabeat, Clue by Biowink, MobileODT Ltd., Glow, Pristyn Care, Celes Care, Veera Health, curara, Beijing Amcare Medical Management Co Ltd, Ping An Good Doctor, Jianke, Biowink GmbH, Ava AG, Babylon Health, Hims & Hers Health, Inc, The Women's Wellness Centre, Elara Health, myGynaeDoc, Maven Clinic, Kindbody, Allara Health, Tia, BioMilq, Oula, Elvie, 1DOC3, doc-doc, Hera Med Ltd, Vezeeta, Altibbi, Okadoc, Health at Hand, DabaDoc, Meddy, Healthigo, Flying Doctors, bimaAFYA

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What Is Covered In The Women's Digital Health Global Market Report?

• Market Size Forecast: Examine the women's digital health market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the women's digital health market for a structured understanding.
• Key Players Overview: Analyze major players in the women's digital health market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the women's digital health market.
• Segment Contributions: Evaluate how different segments drive overall growth in the women's digital health market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the women's digital health market.
• Industry Challenges: Identify potential risks and obstacles affecting the women's digital health market.
• Competitive Landscape: Review strategic developments in the women's digital health market, including expansions, agreements, and new product launches.

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