Press release
Rising Obesity Rates Fuel the Market Growth: Key Driver Transforming the Fitness Equipment Market in 2025
Fitness Equipment Market
The global fitness equipment market reached a value of nearly $14.42 billion in 2024, having grown at a compound annual growth rate (CAGR) of 4.32% since 2019. The market is expected to grow from $14.42 billion in 2024 to $18.92 billion in 2029 at a rate of 5.58%. The market is then expected to grow at a CAGR of 5.04% from 2029 and reach $24.19 billion in 2034.
What strategies are being adopted by key players in the fitness equipment market?
The key players in the market are adopting extensive strategies in the fitness equipment market such as:
• Strengthen business operations with strategic partnerships
• Explore new program approaches for growth
• Collaborate with key industry players
• Innovate to improve operational efficiency
• Expand market reach through alliances
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To take advantage of opportunities, The Business Research Company suggests that fitness equipment companies enhance offerings:
• Prioritize sustainable materials in product development
• Develop home fitness equipment for at-home workout solutions
• Build strategic partnerships to create advanced equipment
• Innovate connected fitness solutions for better user engagement
• Enable real-time performance tracking and personalized workouts
• Focus on developing cardio and strength training equipment
• Gain a competitive advantage through innovative product offerings
What Is Fitness Equipment: Market Definition?
Fitness equipment refers to machines, devices and tools designed to facilitate physical exercise, improve strength, enhance cardiovascular health and support overall fitness goals. This equipment is widely used by individuals seeking personal health improvement, athletes training for performance and institutions such as gyms, fitness centers and rehabilitation clinics.
Fitness equipment is typically categorized into cardiovascular and strength training machines, with additional specialized equipment for specific training needs. Cardiovascular equipment, such as treadmills, stationary bikes and rowing machines, is designed to improve heart and lung health. Strength training equipment includes free weights, resistance machines and functional training tools to build muscle strength. Complementary products include fitness wearables, supplements and wellness apps, while substitute activities include outdoor sports, yoga and bodyweight exercises that do not require equipment. The equipment is used in structured workout programs, group fitness classes, rehabilitation therapy and personalized training sessions.
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Who Are The Major Companies Operating In The Global Fitness Equipment Market?
The top ten competitors in the market made up to 22.72% of the total market in 2023. Peloton Interactive Inc. was the largest competitor with a 7.13% share of the market, followed by:
• Technogym S.p.A.
• Decathlon
• Gold's Gym International, Inc
• Life Fitness LLC.
• Johnson Health Tech. Co. Ltd.
• Rogue Fitness LLC
• iFIT Health & Fitness Inc
• Reebok International Limited
• BowFlex Inc
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