Hazelnut Market Set for Substantial Growth to US$ 13.4 Bn by 2032 - Persistence Market Research

The global hazelnut market is anticipated to grow significantly, reaching US$ 13.4 billion by 2032, up from US$ 8.8 billion in 2025. The industry is expected to register a CAGR of 6.5% during the forecast period of 2025 to 2032.

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Europe to Lead the Global Hazelnut Market

Europe is set to dominate the global hazelnut market, accounting for 60% of the total consumption. The increasing demand for premium confectionery, spreads, and plant-based alternatives is driving growth in the region.

Growing Demand for Hazelnut-Based Oils in Cosmetics
The cosmetics and personal care industry is progressively adopting hazelnut-based oils for their antioxidant, moisturizing, and anti-aging properties. In 2023, 15% of anti-aging skincare products launched globally included hazelnut oil as a key ingredient.

Vegan Hazelnut Spreads Witnessing Strong Growth
The rise in ethical and health-conscious consumers is fueling demand for vegan hazelnut spreads. The trend toward premiumization in food is further encouraging manufacturers to incorporate hazelnuts in gourmet desserts and beverages.
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Key Industry Trends

• Growing demand for ethically sourced and fair-trade certified hazelnuts.
• Around 30% of globally traded hazelnuts are projected to be sustainably sourced by 2030.
• Advanced cold-pressing and enzymatic extraction techniques are being utilized to enhance the quality of hazelnut oil.
• Increasing focus on hazelnuts as a superfood for heart and brain health.
• Product diversification, including flavored hazelnut snacks, protein-enriched bars, and high-roast spreads.
• Direct-to-consumer (DTC) brands offering artisanal hazelnut snacks, spreads, and milks have witnessed a 20% increase in online sales.
• Innovations in farming techniques are improving hazelnut yields.
• The processed segment is expected to account for 48% of the market by 2025 due to the rising demand for pre-packed hazelnut products.
• The food and beverage industry will hold a 52.5% market share in 2025, led by its applications in bakery and confectionery.
• The business-to-business (B2B) category is projected to dominate with a 78% share by 2025, driven by cost-effective bulk purchasing.
• The North America hazelnut market is expected to register a CAGR of 8.7% through 2032, fueled by the rising demand for hazelnut snacks among millennials.
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North America to See High Demand for Functional Foods

The North American hazelnut market is expected to lead with a 43.8% share in 2025. Functional foods, particularly hazelnut milk and plant-based alternatives, are driving demand.
• Hazelnut milk sales in the U.S. have grown 12% annually, emerging as a premium alternative to almond and oat milk.
• Consumers are willing to pay a premium for clean-label, dairy-free products, boosting demand for hazelnut-based beverages and spreads.
• Chocolate manufacturers in North America account for 20% of global hazelnut consumption, further propelling market growth.
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Processed Hazelnuts Gain Popularity for Convenience

The processed hazelnuts segment is forecasted to dominate with 48% of market share by 2025, driven by:
• High demand for ready-to-eat pre-packaged snacks and spreads.
• Roasted, salted, and flavored hazelnuts gaining popularity in North America and Europe.
• Processed hazelnuts offer longer shelf life, making them ideal for packaging and retail.
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Hazelnuts as a Key Ingredient in Global Confectionery Industry

• The food and beverage segment is estimated to hold 52.5% market share by 2025.
• Hazelnut milk is emerging as a plant-based alternative in dairy-free chocolates, spreads, and protein bars.
• Bakery products like cakes, cookies, pastries, and muffins are increasingly incorporating hazelnuts for enhanced flavor and texture.
• Hazelnut oil is gaining traction in gourmet products due to its nutritional benefits and mild taste.
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B2B Distribution to Drive Market Expansion

• The B2B segment is anticipated to lead with a 78% share by 2025.
• Major brands like Ferrero and Lindt rely on B2B suppliers for their hazelnut requirements.
• Snack and bakery industries are among the largest B2B consumers.
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Opportunities in the Hazelnut Market

• Growing demand for plant-based products is boosting hazelnut milk and vegan chocolate spreads.
• Increasing awareness of nut-based diets for heart health and sustainability is opening new avenues.
• Sustainable nut farming practices are gaining attention from eco-conscious consumers.
• Technological advancements like cold-pressing and nitrogen flushing are improving product quality and shelf life.
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Challenges Facing the Market

• The hazelnut supply is highly concentrated in five countries (Türkiye, Italy, U.S., Georgia, Azerbaijan), making the market vulnerable to climate risks and price fluctuations.
• High initial investment costs and limited cultivation regions hinder global expansion.
• Extreme weather conditions, such as frost and droughts in Türkiye, significantly impact global pricing and availability.
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Recent Industry Developments

• August 2024: Turkish Hazelnut Association launched 'Miracle Nut' campaign in India.
• February 2024: Chose Foods introduced a better-for-you chocolate hazelnut spread with avocado oil.
• October 2023: Otto Nuts released Turkish coffee and cocoa-coated hazelnut snacks.
• September 2023: Hazelicious launched two varieties of hazelnut milk.
• June 2023: KP Snacks expanded its Butterkist popcorn range with hazelnut chocolate flavor.
• April 2023: Apis India introduced hazelnut-flavored chocolate spread.
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Market Segmentation

By Form:
• Raw
• Processed
• Oil
By Application:
• Food and Beverage (Confectionery, Bakery, Frozen Desserts, Coffee, Liquors, Others)
• Cosmetics and Personal Care
• Retail/Household
By Distribution Channel:
• Business to Business (B2B)
• Business to Consumer (B2C)
• Hypermarket/Supermarket
• Specialty Stores
• Online Retail
By Region:
• North America
• Latin America
• Europe
• East Asia
• South Asia & Oceania
• Middle East & Africa

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