Prominent Multivitamin Capsules And Tablets Market Trend for 2025: Growing Preference For Flavored Gummy Vitamins Drives Transformation In Multivitamin Capsules And Tablets Market

What industry-specific factors are fueling the growth of the multivitamin capsules and tablets market?
The increasing awareness towards health among individuals is propelling the growth of the multivitamin tablets and capsules market. Multivitamins, whether in tablet or capsule form, are frequently recommended by physicians to address or avert vitamin deficiency caused by subpar nutrition, certain diseases, or pregnancy, as they consist of many vitamins usually found in natural sources and foodstuffs. The surge in health-related worries due to the COVID-19 pandemic has also heightened the demand for multivitamins. For example, a report in May 2022 from The International Food Information Council, a nonprofit consumer research institution in the US, highlighted that the proportion of Americans adopting diet and eating routines has seen a rise of 52% from 2021 to 2022. Thus, this increased focus on health-consciousness is anticipated to fuel the market growth for multivitamin tablets and capsules over the projected period.

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What Is the projected market size and growth rate for the multivitamin capsules and tablets market?
Over the previous years, the market size for multivitamin capsules and tablets has displayed robust growth. Its size is projected to enhance from $28.49 billion in 2024 to $30.26 billion in 2025, indicating a compound annual growth rate (CAGR) of 6.2%. The factors contributing to this growth during the historical phase include heightened health awareness, expansion of the pharmaceutical sector, an increase in dietary supplements usage, expenditure growth in healthcare, and health worries brought on by the COVID-19 pandemic.

Significant expansion is predicted in the multivitamin capsules and tablets market over the upcoming years. The market is projected to reach a value of $39.26 billion in 2029, with a compound annual growth rate (CAGR) of 6.7%. Factors contributing to the growth during the forecast period include new product introductions, a surge in the uptake of sports-related nutritional supplements, and a growing elderly population. Key developments in the forecast period are expected to be fresh product launches, increased use of sports-based nutritional supplements and a rise in the ageing population.

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What trends are poised to drive the future success of the multivitamin capsules and tablets market?
The market for multivitamin capsules and tablets is being influenced by the increasing consumer interest in flavored gummy vitamins for all age groups. The demand for a more enjoyable and convenient supplement experience is leading to a shift towards flavored gummy vitamins. For example, SmartyPants Vitamins, a gummy multivitamin manufacturer from the US, launched a new range of gelatin-free multivitamin gummie*s in May 2023, which are now available at Walmart. The gummie*s, made with pectin from citrus fruits and apples, cater to vegetarians and those who avoid gelatin due to dietary or religious reasons. Furthermore, the Kids & Toddler gummie*s are made with less sugar than the main competitors in the market, presenting a healthier alternative.

What major market segments define the scope and growth of the multivitamin capsules and tablets market?
The multivitamin capsules and tablets market covered in this report is segmented -

1) By Type: Multivitamins Tablets, Multivitamins Capsules
2) By Distribution Channel: Store Based, Non-Store Based
3) By Application: Energy And Weight Management, General Health, Bone And Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-Cancer, Other Applications
4) By End User: Adults, Geriatric, Pregnant Women, Children, Infants

Subsegments:
1) By Multivitamins Tablets: Chewable Tablets, Effervescent Tablets, Coated Tablets, Standard Tablets
2) By Multivitamins Capsules: Softgel Capsules, Hard Capsules, Liquid-Filled Capsules

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Which region dominates the multivitamin capsules and tablets market?
Asia-Pacific was the largest region in the multivitamin capsules and tablets market in 2024. North America was the second-largest market in the multivitamin capsules and tablets market. The regions covered in the multivitamin capsules and tablets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the multivitamin capsules and tablets industry growth?
Major companies operating in the multivitamin capsules and tablets market include Abbott Laboratories, Otsuka Holdings Co., Glaxosmithkline Plc, Bayer, Natures Bounty Co., Glanbia Plc, Nu Skin Entreprises, Arkopharma, Nutramarks, Nestle S.A, Usana Health Sciences Inc, Cipla Ltd, Lasons India Pvt. Ltd, VOOST, Berocca, Blackmores, Swisse, Nature's Way, Centrum, Cenovis, MuscleBlaze MB-Vite, HK Vitals, Rainbow Light, One A Day Men's Multivitamin, CSPS Pharmaceutical, Zhejiang NHU, G&G, Simply Supplements, Evolution Organics, Nutri-Link, BioCare, Naturex, Microphyt, Ynsect, Olygose, VTF, Solgar, Evalar, Biovea, Mcepharma, Terezia, Archer Daniels Midland Company, Herbalife Ltd, NBTY, Inc, Forever Living, Grupo Omnilife, Shaklee Corporation, American Health Inc, Atrium Innovations, Pfizer, Inc, NOW Foods, HealthVit, Nature Made, GNC Holdings, Inc, Merck KGaA, Ascendis Health, Inova Pharmaceuticals, Vital Health Foods, Vitabiotics Ltd, Adcock Ingram, SA Natural Products, Beauty Gen, BSN, Grenade, Nature's Nutrition, NPL, PharmaFreak.

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What Is Covered In The Multivitamin Capsules And Tablets Global Market Report?

• Market Size Forecast: Examine the multivitamin capsules and tablets market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the multivitamin capsules and tablets market for a structured understanding.
• Key Players Overview: Analyze major players in the multivitamin capsules and tablets market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the multivitamin capsules and tablets market.
• Segment Contributions: Evaluate how different segments drive overall growth in the multivitamin capsules and tablets market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the multivitamin capsules and tablets market.
• Industry Challenges: Identify potential risks and obstacles affecting the multivitamin capsules and tablets market.
• Competitive Landscape: Review strategic developments in the multivitamin capsules and tablets market, including expansions, agreements, and new product launches.

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