Press release
Immersive Broadcasting VR's Growing Influence On Media As Audiences Seek Dynamic Experiences Driver: Leading Transformation in the Media Market in 2025
Media
The television and radio broadcasting sector is progressively implementing virtual reality (VR) to generate a significant influence on viewers. Anticipations predict that VR utilization will experience a surge during the upcoming period owing to live occurrences such as sports and music, as they aid in establishing an interactive connection between audiences and major happenings. For instance, NextVR, a platform for presenting live content in virtual reality, broadcasted the Daytona 500, as well as a democratic debate. A collaboration was also established with Live Nation, a company that organizes events, to stream live music globally. Consequently, it is projected that the escalating demand for VR content will act as a catalyst for market expansion in the future.
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What Is the projected market size and growth rate for the media market?
There has been a robust expansion in the size of the media market over the past few years. It is projected to rise from $2616.7 billion in 2024 to $2833.22 billion in 2025, with a compound annual growth rate (CAGR) of 8.3%. The growth experienced in the historical period can be linked to an uptick in literacy rates, a robust economic surge in developing markets, an increase in consumer expenditure on home-based entertainment initiatives, a rise in internet penetration, and the swell in virtual reality (VR) adoption.
The size of the media market is predicted to witness substantial expansion in the coming years. By 2029, it is expected to reach a valuation of $3814.84 billion with a Compound Annual Growth Rate (CAGR) of 7.7%. The projected growth in the forecast period can be linked to the growing global population, advancements in technology, consolidations in the media and entertainment sectors, and a rise in mobile video consumption. Key trends anticipated in the forecast period consist of innovative networks, digital innovation hubs, creative and content innovation centers, government-led innovative launches, news systems, strategic partnerships, big data propelling growth, motion capture technology mitigating production expenses, stereoscopic 3D improving the viewing experience, transition to digital for newspapers and magazines, and the burgeoning popularity of audio books.
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What are the most significant trends transforming the media market today?
Mainstream and independent filmmakers are increasingly using autonomous drones due to their ability to enhance the film viewing experience in a lightweight, cost-effective manner while minimizing risks associated with cranes and cable cams. These flying devices come with multiple rotors, a high-resolution built-in camera, and smart algorithms for photo and video capture. With minimal human operation, autonomous drones deliver a comprehensive 360-degree recording experience. They enable aerial shots and image capturing without the need for a cameraman in a physical helicopter. Prominent providers of these drones include DJI, Parrot, Yuneec, Kespry, Insitu, and EHANG.
What major market segments define the scope and growth of the media market?
The media market covered in this report is segmented -
1) By Type: TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media
2) By Revenue model: Subscription, Advertisement, Sponsorship, Others
3) By Application: Wired, Wireless
Subsegments:
1) By TV And Radio Broadcasting: Television Broadcasting, Radio Broadcasting
2) By Film And Music: Film Production And Distribution, Music Production And Distribution
3) By Information Services: News Syndicates, Libraries And Archives
4) By Web Content, Search Portals, And Social Media: Web Portals, Search Engines, Social Media Platforms
5) By Print Media: Newspapers, Magazines, Books
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Which region dominates the media market?
North America was the largest region in the media market in 2024. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Which key market leaders are driving the media industry growth?
Major companies operating in the media market include Alphabet Inc., Comcast Corporation, The Walt Disney Company, Netflix, Inc., Sony Group Corporation, Charter Communications Inc., Bertelsmann SE & Co. KGaA, Baidu, Inc., Viacom, Zeeya Digital, Zee Entertainment Enterprises Limited, SUN TV Network Limited, Shanghai media & entertainment limited (SMEG), D B Corp ltd, Eros international PLC, Spider AF, Qureka, Tencent, NetEase, lion &lion, Arena media, Dwa, Initiative, IPG media brands, Focus media, Media Reach Advertising, Media Alive, Hotspex Media, Red Apple Advertising, the PR Office, the7stars, Orchard Media & Events Group Ltd, Scorch, Mostly Media, Media frontier, Mando, Loop, Mayple, Fox Corporation, Vox Media, G/O Media Web FX, Smart Sites, Ignite visibility, Uplers, WebiMax, Page traffic Inc, Luma, Festival advisor and Dive, Thomson Reuters corporation, CBS corporation, Discovery Communication Inc, Omnicom Group Inc., Gannett co. Inc.
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What Is Covered In The Media Global Market Report?
• Market Size Forecast: Examine the media market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the media market for a structured understanding.
• Key Players Overview: Analyze major players in the media market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the media market.
• Segment Contributions: Evaluate how different segments drive overall growth in the media market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the media market.
• Industry Challenges: Identify potential risks and obstacles affecting the media market.
• Competitive Landscape: Review strategic developments in the media market, including expansions, agreements, and new product launches.
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