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In-Depth Analysis of the Water Purifiers Market: Growth Opportunities, Key Trends, and Forecast 2025-2034
Water Purifiers
The lack of clean water is a driving factor in the expansion of the water purifier market. The United States National Ocean Service indicates that roughly 97.0% of the world's water is brackish while the rest, a measly 3.0%, exists in various forms such as ice, vapor, underground water, and freshwater. The rise in industrialization, urbanization, and population growth has led to increased water pollution with dangerous contaminants. These contaminants can exist in the water as disinfection by-products, solvents and pesticides, arsenic, among others. Further, dwindling water sources amplify the global clean water crisis. It is essential to treat or purify water before use, a task accomplished by water purifiers. For instance, a report by The United Nations Educational, Scientific and Cultural Organization (UNESCO), a France-based UN agency, in March 2023, stated that around the world, 2 billion people (or 26% of the population) lack access to safe drinking water. Simultaneously, 3.6 billion individuals (46%) do not have access to safely managed sanitation. On top of this, between two and three billion people grapple with water shortages for at least a month each year. It is predicted that by 2050, the number of people in urban areas suffering from water scarcity will double, affecting around 1.7 to 2.4 billion individuals. Therefore, escalating scarcity of clean water is anticipated to heighten the demand for water purifiers in the upcoming years.
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How will the growth rate of the water purifiers market shape industry trends by 2034?
There has been a significant expansion in the size of the water purifiers market recently. The market size is set to surge from $34.25 billion in 2024 to $36.49 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 6.5%. The reasons for this growth during the historic period include a rise in health consciousness, advances in water purifier technology, emerging market economies, increased disposable income, demographic growth, an uptick in urbanization, and government-driven clean water initiatives.
It is anticipated that the water purifiers market will demonstrate significant growth in the upcoming years, with its estimated market value reaching $50.1 billion by 2029, reflecting a compound annual growth rate (CAGR) of 8.2%. This projected growth can be attributed to several factors such as the increasing scarcity of clean water, heightened awareness of water-borne illnesses, and escalating levels of water pollution. The period ahead is expected to see trends such as the development of internet of things (IoT) enabled water purifiers to accommodate shifting consumer demands and boost revenue, the production of solar-powered water purifiers to minimize environmental impact, the designing of customizable water purifiers to cater to their rising popularity and enhance revenue, the forging of collaborations and partnerships with other businesses to introduce innovative products or after-sales services, and the pursuit of mergers and acquisitions strategies to reach a wider customer base and expand into new geographical markets.
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What are the most significant trends transforming the water purifiers market today?
The surge in the application of internet of things (IoT) technology in water purification systems is a new development in the water purifier market. The Internet of Things operates as a network of interconnected physical elements, leveraged for gathering and sharing data via the internet. In terms of water purification, the IoT is utilized for providing data about water quality, filter lifespan, total levels of dissolved solids, and maintenance support. Take for example, the recent unveiling of the Mi Smart Purifier by Chinese smartphone producer, MI (Xiaomi). This application-optimized purifier syncs with the Xiaomi Home app, delivering data on the total dissolved solids (TDS) and remaining filter lifespan. Due to the extensive use of IoT in most current products, it is anticipated to be a burgeoning trend in the water purifier market.
Which primary segments of the water purifiers market are driving growth and industry transformations?
The water purifiers market covered in this report is segmented -
1) By Technology Type: RO Water Purifier, UV Water Purifier, Gravity-Based Water Purifier
2) By Portability: Portable, Non-Portable
3) By Device Type: Wall Mounted, Countertop And Tabletop, Faucet-mounted, Under-The-Sink (UTS)
4) By Distribution Channel: Retail Stores, Direct Sales, Online
5) By End-User: Industrial, Commercial, Household
Subsegments:
1) By RO Water Purifier: Standard RO Purifiers, RO + UV Purifiers, RO + UF (Ultrafiltration) Purifiers
2) By UV Water Purifier: UV Only Purifiers, UV + UF Purifiers, UV + RO Purifiers
3) By Gravity-Based Water Purifier: Ceramic Filter Purifiers, Activated Carbon Filter Purifiers, Multi-Stage Gravity Purifiers
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Which geographical regions are pioneering growth in the water purifiers market?
Asia-Pacific was the largest region in the water purifiers market in 2024. North America was the second-largest region in the global water purifiers market share. The regions covered in the water purifiers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Who are the influential players reshaping the water purifiers market landscape?
Major companies operating in the water purifiers market include LG Electronics Inc., Panasonic Corporation, Pentair PLC, DuPont, Coway Co. Ltd., Unilever N.V., Whirlpool Corporation, The 3M Company, Brita, Culligan International Company, Kent RO, Xiaomi, Livpure, Midea Group, Shenzhen Angel Drinking Water Equipment Co. Ltd, Litree Purifying Technology Co. Ltd., Origin Water, Veolia UK, Suez Water Purification Systems Ltd, Luberon Water Technologies, Pure Aqua Inc, Carbo Tech, Aquaphor, Ecosoft, Barrier Water Filters, Petros Water, Ekodar, EuroClean, Kinetico Water Systems, Aquatech, A.O. Smith Corporation, GE Appliances, Salher, Genesis Water Technologies, Aqua Care, Aquaguard
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What Is Covered In The Water Purifiers Global Market Report?
• Market Size Forecast: Examine the water purifiers market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the water purifiers market for a structured understanding.
• Key Players Overview: Analyze major players in the water purifiers market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the water purifiers market.
• Segment Contributions: Evaluate how different segments drive overall growth in the water purifiers market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the water purifiers market.
• Industry Challenges: Identify potential risks and obstacles affecting the water purifiers market.
• Competitive Landscape: Review strategic developments in the water purifiers market, including expansions, agreements, and new product launches.
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