US Nutritional Supplements Market is to grow at a 7.92 % CAGR, with the United States leading the market through 2030

US Nutritional Supplements Market to Hit USD 290.20 Bn by 2030

The US Nutritional Supplements Market was USD 170.12 Bn in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 7.92 % from 2023 to 2030, reaching USD 290.20 Bn by 2030. The demand for supplements that promote heart, bone, joint, and cognitive health is rising as the U.S. population ages. Growing interest in healthcare preventive measures as a result of consumers' heightened focus on wellness and health. The demand for supplements that promote heart, bone, joint, and cognitive health is rising as the U.S. population ages.

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US Nutritional Supplements Market Segmentation

By Product: Sports Nutrition includes pre-workout mixes, recovery powders for after an exercise, and supplements designed to increase strength, endurance, and performance.

By Consumer Group: Concerns about baby nutrition, especially in situations of inadequacies, are the main factor driving the need for supplements in this market. Multivitamins, probiotics, omega-3, calcium, and vitamin D are common supplements for kids. Prenatal vitamins, which include vital minerals including folic acid, iron, calcium, vitamin D, omega-3 (DHA), and iodine, are frequently used by expectant mothers.

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US Nutritional Supplements Regional Analysis

In the United States, the US Nutritional Supplements Market is expected to be worth around $48.3 billion by 2024. From 2025 to 2030, it is anticipated to expand at a CAGR of 4.9%, reaching a market size of around $76.5 billion. US holds the largest share of the global nutritional supplement market. GNC Holdings Inc., and Herbalife Nutrition Ltd. dominate the market in the US.

In Europe, the market for probiotic drinks has been steadily expanding. The market is projected to be worth €2.5 billion in 2023 and is anticipated to expand at a compound annual growth rate (CAGR) of 7-8% from 2024 to 2030. Kefir, Kombucha, Yogurt-Based Drinks, and Plant-Based Probiotic Drinks are the key types of drinks in Europe.

The APAC probiotic drink market is projected to be worth USD 4.2 billion in 2023 and is anticipated to expand at a compound annual growth rate (CAGR) of 8-9% between 2024 and 2030. Many countries consume fermented foods and drinks, such as kefir in Russia and Central Asia, kombucha in China and Japan.

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US Nutritional Supplements Market Competitive Landscape

Herbalife Nutrition Ltd.: The Alternative Food Company was acquired by Herbalife. Neutraceutical International Corporation was acquired by Herbalife. A strategic alliance was formed between Herbalife and Nutrition and Health Products of China.

Amway: XS Energy was acquired by Amway. Amway acquired TruFace, a business that specializes in cutting-edge skincare and anti-aging products. Amway purchased Nutrilite. One of the biggest and most recognizable brands in the nutritional supplement industry worldwide is Nutrilite.

GNC Holdings Inc.: Global private equity company Aquila Capital and GNC Holdings formed a strategic alliance. Vitalicious, a business well-known for its functional meals and nutritious snack items, was purchased by GNC Holdings.

Conclusion

The market for nutritional supplements in the United States is anticipated to keep expanding due to persistent health trends and rising awareness of the importance of diet in preserving health and averting illness.
To stay ahead of the competition, companies will need to incorporate new technology, adjust to quickly shifting customer tastes, and give sustainability and product transparency top priority.

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