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Water-borne polyurethane emulsion Market Size, Production, Average Price and Trends Analysis, till 2030

03-05-2025 02:23 PM CET | Chemicals & Materials

Press release from: Datavagyanik Business Intelligence

Water-borne polyurethane emulsion Market Size, Production,

Water-borne polyurethane emulsion Market Size is estimated to be 520 million in 2025 and is expected to grow at an average yearly rate of around 4.5% during the timeframe (2025-2030).

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The research and analytics firm Datavagyanik released the updated version of its report on "Water-borne polyurethane emulsion Market - Detailed Analysis, Business Opportunities and Forecasts".

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Water-borne polyurethane emulsion price trend in 2024 vs 2025

The price trend of water-borne polyurethane emulsions in 2024 vs. 2025 will be influenced by a variety of factors including raw material costs, demand from key industries, environmental regulations, and global economic conditions. Water-borne polyurethane emulsions, which are used in applications such as paints and coatings, adhesives, textiles, and automotive, are increasingly favored for their eco-friendly properties, low VOC emissions, and high-performance characteristics. This trend is expected to continue, though the market is likely to experience fluctuations in pricing due to several factors.
Price Trend in 2024
In 2024, the price of water-borne polyurethane emulsions is expected to experience moderate increases due to several key factors. First, raw material costs are likely to be a significant driver of price adjustments. Polyols, isocyanates, and other key chemicals used in the production of polyurethane emulsions have seen price increases in the past few years due to supply chain disruptions, fluctuations in crude oil prices, and changes in demand. The cost of these raw materials is expected to stabilize somewhat in 2024, but supply chain challenges in the wake of the COVID-19 pandemic and geopolitical tensions could cause temporary spikes in pricing.
Another key factor influencing pricing in 2024 will be supply-demand dynamics. Industries such as construction, automotive, and coatings are showing strong demand for waterborne polyurethane products as they increasingly shift toward eco-friendly, low-VOC solutions due to stricter environmental regulations. The construction and coatings sectors are expected to experience a surge in demand for sustainable products, which may lead to higher prices as suppliers adjust to the increased volume of orders.
Additionally, environmental regulations and sustainability trends will likely continue to drive up the price of water-borne polyurethane emulsions. With increasing global pressure to reduce VOC emissions and carbon footprints, manufacturers are investing more in environmentally friendly alternatives, such as waterborne products. These investments often result in slightly higher production costs, which can translate to price increases.
Price Trend in 2025
Looking toward 2025, the price of water-borne polyurethane emulsions is expected to stabilize, though at slightly higher levels than in 2023 and early 2024. The supply chain challenges that have impacted raw material prices in the past few years could be mitigated by then, as the global economy recovers and logistical issues are addressed. However, raw material price volatility is still a risk factor, as geopolitical events, shifts in oil prices, and disruptions in the global supply chain could cause occasional spikes in input costs.
One of the biggest drivers of price stability in 2025 will be the ongoing demand for eco-friendly products. As industries across the world, especially in Europe, North America, and Asia, continue to prioritize sustainability, waterborne polyurethane emulsions are expected to become more mainstream in applications such as automotive coatings, architectural paints, and adhesives. These sectors will continue to seek products that comply with increasingly stringent environmental standards, and as manufacturers scale up production of waterborne emulsions, economies of scale could help to stabilize or slightly reduce prices by 2025.
Another contributing factor to price stability will be the availability of alternatives. While water-borne polyurethane emulsions have established themselves as a viable alternative to solvent-borne products, other sustainable products like acrylic emulsions and epoxy resins will remain in competition, helping to keep pricing in check. The increasing adoption of bio-based polyurethanes and recycled content could further reduce the reliance on traditional petroleum-based chemicals, potentially influencing pricing.
Other Influencing Factors
Technological Advancements: The development of more efficient and cost-effective manufacturing technologies for waterborne polyurethane emulsions will be a critical factor in controlling costs in both 2024 and 2025. As production methods improve, manufacturers may be able to reduce costs, which could help stabilize or even lower prices in the long term.
Market Competition: As more companies enter the waterborne polyurethane emulsion market, increased competition could help keep prices competitive. Leading players, such as BASF, Dow, Covestro, and Huntsman, are continually working to innovate and improve their product offerings, which could benefit customers in the form of better prices or more efficient products.
Global Economic Conditions: Economic slowdowns or recoveries in major markets can have a significant impact on the demand for waterborne polyurethane emulsions. For example, if global economies experience a recession in 2025, demand from key industries like automotive or construction may decrease, leading to price adjustments. Conversely, economic growth and infrastructure investments could boost demand, leading to higher prices.

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Important target segments driving the demand for Water-borne polyurethane emulsion Market

The water-borne polyurethane emulsion market has witnessed significant growth in recent years, driven by the increasing demand for environmentally friendly, low-VOC (volatile organic compounds) alternatives to traditional solvent-borne products. Waterborne polyurethane emulsions, which are commonly used in coatings, adhesives, and other applications, offer superior durability, flexibility, and resistance, making them highly attractive to a variety of industries. Below are the important target segments that are driving the demand for water-borne polyurethane emulsions.
Construction and Architectural Coatings
The construction and architectural coatings industry is one of the largest drivers of demand for water-borne polyurethane emulsions. These emulsions are increasingly used in interior and exterior paints, primers, and varnishes due to their ability to provide high-performance coatings while complying with stringent environmental regulations. Water-based polyurethane emulsions are preferred over solvent-based products because they offer reduced VOC emissions, which is essential in regions with strict air quality standards.
The growing focus on sustainable building materials and eco-friendly construction practices has led to increased demand for waterborne coatings. As more governments and organizations push for green building certifications like LEED (Leadership in Energy and Environmental Design), there is an increasing preference for waterborne products that contribute to meeting these standards. This has significantly boosted the adoption of waterborne polyurethane emulsions in the construction and architectural coatings market.
Automotive Coatings
The automotive industry is another important segment driving the demand for waterborne polyurethane emulsions. Waterborne polyurethane emulsions are used in automotive coatings, including basecoats, clearcoats, and protective coatings. They provide excellent scratch resistance, weatherability, and gloss retention, making them ideal for automotive applications. Additionally, the increasing focus on reducing environmental impact has led automotive manufacturers to shift toward using more eco-friendly coatings. As a result, waterborne emulsions, which offer lower VOC content and improved sustainability, are gaining popularity in this sector.
With tightening environmental regulations related to emissions and the push toward greener manufacturing processes, the demand for waterborne polyurethane automotive coatings is expected to rise significantly. This trend is further accelerated by the growing preference for lightweight vehicles and the demand for high-performance finishes that waterborne polyurethane emulsions can provide.
Adhesives and Sealants
The adhesives and sealants market is another key target segment for water-borne polyurethane emulsions. These emulsions are used in various applications, including construction adhesives, wood adhesives, and packaging. Waterborne polyurethane emulsions offer superior bonding strength, flexibility, and durability, making them ideal for applications in industries such as packaging, electronics, and textiles.
The growing demand for eco-friendly adhesives that are free of harmful chemicals has led to the increased use of waterborne polyurethane emulsions. The rise in the popularity of sustainable packaging materials and eco-conscious consumer behavior has further driven the adoption of waterborne adhesives, particularly in the consumer goods and food packaging industries.
Textiles and Fabrics
The textiles and fabrics industry also plays a significant role in driving the demand for waterborne polyurethane emulsions. Waterborne polyurethanes are used in textile coatings, laminates, and finishes to enhance the performance of fabrics, providing benefits such as water resistance, abrasion resistance, and flexibility. They are particularly important in the manufacture of sportswear, outerwear, and protective clothing.
As the global fashion and textile industries become increasingly focused on sustainability, there is a rising demand for water-based alternatives to solvent-based finishes. Waterborne polyurethane emulsions align with these trends by offering an eco-friendly solution that meets performance requirements without compromising on durability or aesthetic quality.
Wood and Furniture Coatings
In the wood and furniture coatings segment, waterborne polyurethane emulsions are widely used due to their excellent durability and scratch resistance, making them ideal for furniture finishes, flooring, and cabinetry. These emulsions provide a smooth, glossy finish that enhances the aesthetic appeal of wooden surfaces while offering protection against wear and tear.
As consumers become more environmentally conscious, the demand for low-VOC, water-based finishes has grown in the furniture industry. Manufacturers are increasingly adopting waterborne polyurethane emulsions as part of their efforts to meet eco-friendly certification standards and offer products that align with the rising trend of sustainable living.
Leather Coatings
The leather industry is another significant target segment driving the demand for water-borne polyurethane emulsions. These emulsions are used in leather coatings for footwear, accessories, upholstery, and automotive interiors. They provide a protective layer to leather, enhancing its resistance to scratches, stains, and wear. Waterborne polyurethane emulsions also offer a more environmentally friendly option compared to traditional solvent-based coatings, which is a key consideration for both manufacturers and consumers who prioritize sustainability.
The growing demand for eco-friendly leather products and sustainable fashion is expected to further boost the demand for waterborne polyurethane emulsions in the leather coatings market.
Electronics and Electrical Insulation
The electronics industry is increasingly adopting waterborne polyurethane emulsions for coatings and insulation materials. These emulsions are used in the production of printed circuit boards (PCBs), flexible displays, and electrical insulation coatings due to their high-performance properties, including excellent adhesion, insulation resistance, and chemical stability. Waterborne polyurethane emulsions are becoming more popular because they offer low toxicity and reduced environmental impact, aligning with the electronics industry's focus on sustainability.
The growing use of smart devices, wearable electronics, and electric vehicles (EVs) is driving the demand for advanced coatings and insulation materials, which, in turn, increases the adoption of waterborne polyurethane emulsions.

Key Players in Water-borne polyurethane emulsion Production

The water-borne polyurethane emulsion market has grown significantly over the past decade, driven by the increasing demand for eco-friendly, low-VOC alternatives in industries such as construction, automotive coatings, adhesives, textiles, and furniture coatings. As demand for sustainable and high-performance coatings and adhesives continues to rise, several key players in the market are contributing to the production, innovation, and distribution of water-borne polyurethane emulsions. These companies are leveraging advancements in technology and R&D to meet the evolving needs of their customers, comply with environmental regulations, and expand their market reach. Below are some of the prominent players in water-borne polyurethane emulsion production:
BASF SE
BASF, a leading chemical company headquartered in Germany, is one of the dominant players in the global water-borne polyurethane emulsion market. The company offers a wide range of water-based polyurethane emulsions under the BASF® brand, which are used in applications such as coatings, adhesives, and textile finishes. BASF's water-borne polyurethane emulsions are known for their excellent abrasion resistance, chemical stability, and environmentally friendly properties. With its strong R&D capabilities, BASF continually innovates to meet the demand for high-performance, sustainable solutions in industries like automotive, construction, and furniture coatings.
BASF has a robust global presence, and its continuous focus on environmental sustainability and eco-friendly solutions has helped it secure a significant market share in the water-borne polyurethane emulsion sector. The company also collaborates with other industry leaders to further enhance its product offerings and expand into emerging markets.
Covestro AG
Another major player in the production of water-borne polyurethane emulsions is Covestro, a global leader in high-performance polymers based in Germany. Covestro produces a broad range of water-based polyurethane emulsions under the Desmodur® and Bayhydur® brands. These products find use in applications across the coatings, adhesives, and construction industries, offering excellent adhesion properties, durability, and flexibility.
Covestro has committed to the development of sustainable products, and its water-borne polyurethane emulsions are formulated to meet increasingly stringent environmental standards. The company's focus on innovation in polyurethane chemistry, combined with its sustainable business practices, has made it a key player in the global market for water-borne emulsions.
Huntsman Corporation
Huntsman Corporation, a global manufacturer of advanced materials, also plays a crucial role in the production of water-borne polyurethane emulsions. The company's Hydrothane® series of waterborne polyurethane emulsions are used in a variety of applications, including coatings, adhesives, automotive, and industrial finishes. Huntsman focuses on delivering solutions that provide excellent durability, chemical resistance, and scratch resistance, particularly in demanding applications like automotive coatings.
The company has a strong presence in North America, Europe, and Asia, and its commitment to sustainable practices has led to the continued growth of its water-borne polyurethane products in global markets. Huntsman's strategic focus on R&D enables the company to offer innovative, high-performance emulsions that meet the requirements of both established and emerging industries.
The Dow Chemical Company
Dow, one of the largest chemical producers globally, is also a key player in the water-borne polyurethane emulsion market. Dow offers a range of water-based polyurethane dispersions under its DOWTM brand, catering to industries such as construction, automotive, textiles, and adhesives. Dow's water-borne polyurethane emulsions are known for their excellent stability, flexibility, and low VOC emissions, making them ideal for environmentally conscious applications.
Dow has made significant investments in sustainability and innovation, with a focus on developing new formulations that meet the rising demand for environmentally friendly products. The company's expansive distribution network and global reach ensure that it maintains a strong foothold in the water-borne polyurethane emulsion market.
DSM (Dutch State Mines)
DSM, a global science-based company headquartered in the Netherlands, produces water-borne polyurethane emulsions for a variety of applications, including coatings, adhesives, and textile finishes. DSM's NeoCare® line of polyurethane emulsions is designed to provide excellent performance while offering lower environmental impact, making it a popular choice in industries seeking to reduce their carbon footprint.
DSM focuses heavily on sustainability and innovation, aiming to meet the increasing demand for eco-friendly products. The company has a strong commitment to reducing the use of harmful chemicals and improving the overall sustainability of its products, ensuring that its water-borne polyurethane emulsions comply with both local and international environmental regulations.
Wanhua Chemical Group
Wanhua Chemical Group, a leading producer of chemicals based in China, is a significant player in the polyurethane industry and a growing presence in the water-borne polyurethane emulsion market. The company's water-based polyurethane emulsions are used in applications such as paints and coatings, adhesives, and textiles. Wanhua's emulsions are recognized for their excellent adhesion, chemical resistance, and durability, making them suitable for a range of demanding industrial applications.
Wanhua is committed to expanding its global market share and improving the sustainability of its products. The company's focus on research and development has led to the introduction of new, high-performance water-borne polyurethane emulsions that cater to a variety of industries.
Sika AG
Sika AG, a Swiss-based global company known for its innovative building materials, is also a significant player in the water-borne polyurethane emulsion market. Sika manufactures water-borne emulsions used in coatings, adhesives, sealants, and construction applications. The company's products are designed to meet the growing demand for sustainable and low-VOC products, making them ideal for industries looking to reduce their environmental impact.
Sika's commitment to developing products with high durability, weather resistance, and flexibility has made it a key supplier of waterborne emulsions, particularly in the construction and automotive industries.

Key Questions Answered in the Water-borne polyurethane emulsion market report:

• What is the total global Water-borne polyurethane emulsion production volume, and how has it changed over the past five years?
• What is Water-borne polyurethane emulsion price trend, what has been the historical cadmium prices?
• What will be the Water-borne polyurethane emulsion price trend in 2025?
• Which countries have the highest Water-borne polyurethane emulsion production capacity, and what factors contribute to their dominance in the market?
• How does Water-borne polyurethane emulsion production capacity vary across key manufacturers, and what expansions or closures have been observed recently?
• What is the current global revenue generated from Water-borne polyurethane emulsion production, and how does it compare to previous years?
• How does the country-wise Water-borne polyurethane emulsion demand correlate with its production capacity and supply chain logistics?
• What are the recent trends in Water-borne polyurethane emulsion pricing, and how do price fluctuations impact overall market revenue?
• Which industries drive the highest demand for Water-borne polyurethane emulsion, and how is this demand expected to evolve in the next five years?
• What are the major challenges impacting Water-borne polyurethane emulsion production and supply chain operations across key markets?
• How do government policies, environmental regulations, and trade restrictions affect Water-borne polyurethane emulsion production and market dynamics?

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