Digestive Health Supplements Market is projected to reach USD 90.31 Bn by 2030, growing at a CAGR of 7.2% from 2024 to 2030

The Digestive Health Supplements Market was valued at USD 52.56 billion in 2022 and is expected to reach USD 90.31 billion by 2030, undergoing a CAGR growth of 7.2% during the forecast period. This growth is mainly underpinned by growing consumer awareness concerning digestive health and a surging preference for preventive healthcare.

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Drivers & Opportunities for Market Growth

With the fast-paced pace of life, sedentary lifestyles, and irregular dietary habits, digestive disorders have become a major concern in our lives. 4 out of 10 individuals in the world suffer from digestion-related problems, accounting for more than 24% of deaths due to gastrointestinal problems, according to a report published by scientists from the University of Gothenburg.

Such worrisome statistic has increased the need for digestive health supplements which help in ensuring proper gut health.

Also increasing attention to health risk associated is the prevalence ly of obesity and overweight individuals. According to the World Health Organization (WHO), one in seven 18-to-45 yr-olds has a few extra kilos, and more than 650 million people in cities are suffering from obesity. These digestive health boosters are essential in weight management. Taking these supplements will help you to keep your desire for eating at check.

The over-the-counter (OTC) market for health products has also received great growth. According to the OTC revenue in 2022 was USD 175 billion (Source: Consumer Healthcare Products Association). OTC Digestive health supplements have also benefited from this trend, including increased consumer trust and accessibility.

Segmentation Analysis

On the basis of product type, form and distribution channel, the digestive health supplements market is segmented as follows:

Product Type:

The main categories are primarily probiotics, prebiotics, enzymes, and others. Probiotics, with good bacteria that promote good gut flora have taken off. There is also rising demand for prebiotics, which are non-digestible fibers that promote the growth of beneficial bacteria, as well as for enzymes that help break down food.

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Form:

They come in many forms, including capsules, tablets, powders, and liquids. The capsule and tablet forms remain the most popular to ensure easy use and accurate dose, whereas powders and liquids deliver for people wanting to be flexible.

Distribution Channel:

It is segmented into various distribution channels including drug stores, health and beauty retailers, supermarkets and online channels. With e-commerce on the rise, these products have reached newer heights, offering consumers more options and the convenience of delivery right to their doorstep.

Country-Level Analysis

USA:

The U.S. emerged as the highest revenue contributing country and is attributed to having better health awareness and a well-structured retail chain. Market growth was also driven by the growing geriatric population and a rising incidence of digestive disorders. There has also been an increase in the use of natural and organic supplements as consumer focus on holistic health approaches continues to evolve ly.

Germany:

Germany market is growing steadily due to its well-established healthcare system and high consumer awareness about preventive health. The rise of natural and herbal supplements in the country has led to the demand for digestive health products.

China:

The rise of a new middle class in China, coupled with urbanization and lifestyle changes, had caused digestive health problems to soar. With the government taking initiatives to promote health and wellness and the e-commerce sector growing, digestive health supplements have become easily available to the population.

Australia:

A dramatic increase in daily vitamins and supplement consumption is being seen across Australia with 66% of Australians now taking part in the trend up from 34% the previous year. Millennials age 22-37 are the largest consumers, motivated by social media influencers, spending more than $56 a month on supplements. The total Australian supplement market is valued at $1.7 billion, with younger generations seeking gut health and aesthetics.

India:

Dietary supplements are becoming increasingly popular in India, owing to growing health awareness, a fast-growing middle-class population, and health complications from the modern lifestyle. A unique market dynamic has been created with traditional methods of herbal treatments being supplemented with the more modern supplement cures, driving growth in the digestive health segment.

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Competitor Analysis

There is a plethora of top players operating in the digestive health supplements market, competing to cater to the changing consumer needs.

Top 5 Players by Market Share:

Nestlé Health Science: A leader in the field of nutrition with an extensive product portfolio ranging from specialized nutrition to digestive health supplements.

For example, Danone has a strong focus on digestive health through its probiotic-rich dairy products.

Procter & Gamble (P&G): P&G offers probiotic supplements under the Align brand, focusing aimed at digestive health.

Pfizer Inc.: Makers of a wide range of nutritional supplements, such as digestive health products.

Abbott Laboratories: Offers nutritional products that address digestive health and other health needs.

Recent Developments:

The industry has recently seen strategic mergers and acquisitions targeted at broadening product offerings and market reach. One such example is Nestlé's acquisition of Atrium Innovations, which provided an opportunity for Nestlé to expand its portfolio within the health and wellness space, offering a wider selection of digestive health products.

Growing consumer demand for digestive-health products has seen these companies begin to focus on more innovative solutions, as exemplified by Procter & Gamble's partnership with Align Technology, which bolsters its hold on the probiotic supplements market.

Conclusion

The digestive health supplements market is expanding, driven by growing health awareness and a preventive healthcare approach. The market offers considerable opportunities for new competitors as it's, served by a broad array of products designed for various consumer demands and tastes.

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