Lingerie Market Analysis: Key Players, Market Trends, and Future Growth 2030

Lingerie Market Set to Reach USD 79.30 Billion by 2030, Driven by Evolving Consumer Preferences and Technological Advancements

The global lingerie market, valued at USD 46.87 billion in 2023, is projected to reach USD 79.30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.8% during the forecast period. This growth is primarily fueled by increasing demand for comfortable and inclusive lingerie options, as well as the integration of innovative technologies in product offerings.

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Market Growth Drivers and Opportunities

The lingerie market's expansion is significantly influenced by shifting consumer preferences towards comfort and functionality. Post-pandemic, there has been a notable move away from traditional underwired and push-up bras towards wireless styles or even opting to go braless, reflecting a broader cultural shift that prioritizes personal comfort over conventional notions of sexiness.

This change has opened up opportunities for brands to innovate and cater to the evolving needs of consumers.

Sustainability has emerged as a crucial factor in consumer decision-making. Brands adopting eco-friendly materials, such as organic cotton and recycled fabrics, are gaining favor among environmentally conscious consumers. This shift towards sustainable lingerie aligns with global efforts to reduce the fashion industry's environmental footprint.

The rise of e-commerce has also played a pivotal role in market growth. Consumers increasingly prefer the convenience of online shopping, prompting brands to invest in virtual try-on technologies and personalized online shopping experiences. Direct-to-consumer models are gaining traction, enabling brands to reach a broader audience and offer customized products.

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Segmentation Analysis

The lingerie market is segmented based on product type, material, price range, and distribution channel:

By Product Type: The market includes bras, knickers and , loungewear, shapewear, and others. Shapewear is expected to grow at a significant CAGR during the forecast period, gaining popularity for its benefits such as improved posture, abdominal support, and enhanced self-esteem. Manufacturers are focusing on offering shapewear in various sizes and forms to attract a broader consumer base.

By Material: Lingerie is crafted from materials like cotton, satin/synthetic silk, woolen, polyester, velvet, and others. The choice of material impacts comfort, aesthetics, and consumer preference, with a growing trend towards sustainable and eco-friendly fabrics.

By Price Range: The market caters to low, medium, and high-price segments, ensuring accessibility to a diverse consumer base. This segmentation allows brands to target various income groups and preferences.

By Distribution Channel: Lingerie is distributed through offline channels, including supermarkets/hypermarkets, specialty stores, and multi-brand stores, as well as online platforms such as e-commerce sites and company-owned websites. The online segment held the largest market share in 2023, with brands collaborating with online retailers and developing their own e-portals to reach a wider audience.

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Country-Level Analysis

United States: The U.S. lingerie market is experiencing a shift towards comfort-focused products, with consumers favoring wireless bras and bralettes. Brands like ThirdLove and Aerie have capitalized on this trend by offering inclusive sizing and comfortable designs, challenging traditional market leaders.

United Kingdom: In the UK, there is a resurgence in the popularity of full-coverage briefs, often referred to as "big knickers." Retailers like Matalan have reported that large knickers comprise over half of their underwear sales for the year, reflecting changing attitudes among Gen Z consumers who prioritize comfort.

China: China's lingerie industry, particularly in regions like Guanyun county, is facing challenges due to potential U.S. tariff changes and e-commerce restrictions. Factory owners are exploring strategies like investing in U.S. warehouses and seeking new markets in South America and Asia to mitigate potential impacts.

France: French lingerie houses, such as Cadolle, continue to thrive by combining tradition with innovation. Renowned for their custom designs and high-quality craftsmanship, these brands cater to prestigious clients, maintaining a strong presence in the luxury lingerie market.

Australia: Australian lingerie brands are responding to the growing demand for comfort-focused products by introducing shapewear collections that offer added support while remaining breathable and comfortable.

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Competitor Analysis

The global lingerie market features prominent brands offering diverse preferences and styles for women's intimate apparel. These brands provide a wide range of choices, reflecting fashion trends and comfort.

Recent Developments

Brands are increasingly investing in fit technology, technical fabrications, and exploring the potential use of artificial intelligence for better online fitting solutions. There's also growing demand for bras that combine style with comfort, leading to innovations in design and materials.

Conclusion

The global lingerie market is poised for significant growth, driven by evolving consumer preferences towards comfort, inclusivity, and sustainability. Technological advancements and the expansion of e-commerce platforms have further facilitated market expansion. Brands that adapt to these trends by offering innovative, comfortable, and eco-friendly products are well-positioned to capitalize on the opportunities in this dynamic market.

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