Personalized Nutrition Market Poised for 16 % Growth, Set to Hit $35.19 Billion by 2029

What market dynamics are playing a key role in accelerating the growth of the personalized nutrition market?
The rise in chronic illnesses is anticipated to propel the growth of personalized nutrition market. Chronic ailments are described as long-lasting conditions that typically can't be entirely cured but can be controlled through lifestyle modifications and medical care. These conditions usually evolve over time because of a combination of genetics, environment, and behavior. Personalized nutrition, which takes into account an individual's unique genetic composition, health history and current health status, is critical for dealing with chronic illnesses. It enables development of a nutrition plan tailored to individual health needs, addressing any nutrient inadequacies or imbalances. For example, in 2022, approximately 37.3 million people, equating to 11.3% of the population in the United States, are reported by the Centers for Disease Control and Prevention, a US national public health institute, to be suffering from diabetes. Consequently, the escalating prevalence of disease is fueling the growth of the personalized nutrition market.

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How will the growth rate of the personalized nutrition market shape industry trends by 2034?
In recent times, the scale of personalized nutrition market has seen rapid expansion. An increase from $16.61 billion in 2024 to $19.2 billion in 2025, growing at a compound annual growth rate (CAGR) of 15.6%, is anticipated. The growth observed in the preceding period has been influenced by factors such as improvements in genomics, increasing health consciousness and wellness trends, empowerment of consumers, surge in chronic illnesses, and innovative developments in the food sector.

In the coming years, the personalized nutrition market is projected to witness significant expansion, soaring to $35.19 billion in 2029 with a compound annual growth rate (CAGR) of 16.4%. This surge in the forecasted period can be linked to the incorporation of healthcare and wellness programs, infusion of behavioural insights, regulatory backing and standards evolution, direct-to-consumer mediums, and tailored consumer demands. Some of the key trends expected in this period include a surge in health consciousness, genomic studies, health tracking wearable gadgets, changing consumer habits, and personalized food items.

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What trends are poised to drive the future success of the personalized nutrition market?
Product development has emerged as a significant trend in boosting the appeal of the personalized nutrition market. Leading corporations in this sector are leveraging sophisticated technology, like AI, to remain competitive. In June 2023, Ahara Corporation, an American precision nutrition firm that provides nutrition plans customized according to scientific research and health data, launched a complimentary version of its service, dubbed the Ahara Basic free plan. This action highlights Ahara's determination to ensure scientifically grounded precision nutrition is available to all, with the aim of equipping individuals with the tools to actively manage their health using tailored dietary methods. Users can avail benefits from Ahara's data-oriented health insights without any financial burden. Users will receive customized insights regarding crucial nutrients their body requires, following the completion of a scientifically grounded questionnaire and also receive practical guides for meeting their nutritional targets. This user-centric method does away with the requirement of expensive in-person doctor consultations, making personalized nutrition more attainable for a more extensive range of people.

Which primary segments of the personalized nutrition market are driving growth and industry transformations?
The personalized nutrition market covered in this report is segmented -

1) By Product Type: Personalized Supplements, Personalized Diet Plans, Personalized Beverages, Diseases Based
2) By Form: Tablets, Capsules, Powder, Liquid, Other Forms
3) By Measurement Method: Active Measurements, Standard Measurements
4) By End User: Direct-To-Consumer, Wellness And Fitness Centers, Hospitals And Clinics, Institutions, Food Delivery Services

Subsegments:
1) By Personalized Supplements: Vitamins And Minerals, Protein Supplements, Herbal Supplements, Omega Fatty Acids, Probiotics, Custom Formulations
2) By Personalized Diet Plans: Weight Management Plans, Athletic Performance Plans, Health Condition-Specific Plans, Meal Delivery Services, Customized Recipes
3) By Personalized Beverages: Functional Drinks, Nutritional Shakes, Custom Tea Or Coffee Blends, Infused Water
4) By Diseases Based: Diabetes Management, Cardiovascular Health, Digestive Health, Weight Loss, Immune Support

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Which geographical regions are pioneering growth in the personalized nutrition market?
North America was the largest region in the personalized nutrition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the personalized nutrition market during the forecast period. The regions covered in the personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Who are the influential players reshaping the personalized nutrition market landscape?
Major companies operating in the personalized nutrition market include BASF SE, Koninklijke DSM N.V., Herbalife Nutrition Ltd., Amway Corporation, DNAfit Life Sciences Limited, Wellness Coaches USA LLC, Atlas Biomed Group Limited, Persona Nutrition Inc., Nutrigenomix Inc., Viome Life Sciences Inc., BiogeniQ Inc., 23andMe Inc., NutraGene Inc., Nutrahacker LLC, GenoPalate Inc., Nutri-Genetix LLC, GX Sciences LLC, Pathway Genomics Corporation, DnaNudge Limited, Toolbox Genomics LLC, NutriHealth Systems Private Limited

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What Is Covered In The Personalized Nutrition Global Market Report?

• Market Size Forecast: Examine the personalized nutrition market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the personalized nutrition market for a structured understanding.
• Key Players Overview: Analyze major players in the personalized nutrition market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the personalized nutrition market.
• Segment Contributions: Evaluate how different segments drive overall growth in the personalized nutrition market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the personalized nutrition market.
• Industry Challenges: Identify potential risks and obstacles affecting the personalized nutrition market.
• Competitive Landscape: Review strategic developments in the personalized nutrition market, including expansions, agreements, and new product launches.

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