India Athleisure Market is Booming and Predicted to Hit USD 21,250.2 Million by 2033

Market Overview 2025-2033

The India athleisure market size reached USD 13,156.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 21,250.2 Million by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The market is growing rapidly, driven by rising fitness consciousness, urban lifestyles, and increasing disposable incomes. Key trends include a surge in demand for stylish yet functional activewear, with major brands focusing on sustainable fabrics and tech-integrated designs.

Key Market Highlights:

✔️ Strong market expansion driven by fitness awareness and urban lifestyles

✔️ Growing preference for stylish, multi-functional activewear

✔️ Increasing focus on sustainable and performance-enhancing fabrics

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India Athleisure Market Trends and Drivers:

The growing awareness of health, fitness, and overall well-being among consumers is a key driver of the India athleisure market. As more individuals adopt active lifestyles, the demand for versatile apparel that combines style and functionality is rising.

Additionally, the influence of social media and fitness influencers promoting athleisure as both workout and casual wear has significantly contributed to this trend. The shift towards comfortable everyday clothing, driven by changing work environments such as remote working, has further accelerated the demand for athleisure wear. Consumers are increasingly seeking outfits that transition effortlessly from fitness routines to casual outings, making athleisure a preferred choice.

Technological advancements in fabrics, including moisture-wicking materials, stretchable textiles, and antimicrobial properties, are also fueling market growth. Leading brands are investing in research and development to create sustainable, eco-friendly fabrics, catering to the growing preference for environmentally responsible products. Moreover, the rapid expansion of e-commerce platforms and the convenience of online shopping have broadened market reach, allowing consumers easy access to diverse athleisure options.

Furthermore, the entry of international brands into the Indian market and collaborations with celebrities and influencers are enhancing the popularity of athleisure, acting as additional growth catalysts. With increasing fitness consciousness and evolving fashion trends, the India athleisure market is poised for significant expansion in the coming years.

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India Athleisure Market Segmentation:

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Breakup by Type:

• Mass Athleisure
• Premium Athleisure

Breakup by Product:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others)
• Shirts
• Leggings
• Shorts
• Others

Breakup by Distribution Channel:

• Online
• Offline

Breakup by End User:

• Men
• Women
• Children

Breakup by Region:

• North India
• West and Central India
• South India
• East and Northeast India

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Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

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IMARC's services include thorough market assessments, feasibility studies, company formation assistance, factory setup support, regulatory approvals and license navigation, branding, marketing and sales strategies, competitive landscape and benchmark analysis, pricing and cost studies, and sourcing studies.

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