Press release
Sports Mouth Guard Market to Reach USD 5.83 Bn by 2030, Growing at 5.2% CAGR
Sports Mouth Guard Market
The global sports mouth guard market, valued at USD 4.09 billion in 2023, is projected to reach USD 5.83 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period. This growth is primarily driven by the increasing awareness of sports-related dental injuries and the high costs associated with their treatment.
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Market Growth Drivers and Opportunities
The surge in youth and adolescent participation in competitive sports has led to a corresponding rise in sports-related dental injuries. Annually, approximately 5 million teeth are avulsed, with a significant portion resulting from athletic activities, leading to tooth replacement costs nearing USD 500 million. This alarming statistic underscores the critical need for effective preventive measures, such as the use of sports mouth guards.
Technological advancements have significantly enhanced the efficacy and comfort of mouth guards. Innovations include the development of self-fitting mouth guards with anatomically oriented fins for optimal fit and retention, as well as antimicrobial mouth guards that inhibit the growth of harmful bacteria. Additionally, the integration of sensor technology into mouth guards allows for real-time monitoring of head impacts, providing valuable data to medical professionals and coaches to improve athlete safety.
Segmentation Analysis
The sports mouth guard market is segmented based on product type and distribution channel.
Product Type:
Boil and Bite Mouth Guards: Dominating the market with over 40% revenue share in 2023, these mouth guards are favored for their superior protection against orofacial injuries and affordability. Made from thermoplastic materials, they can be molded to fit the user's mouth after being softened in hot water.
Custom-Made Mouth Guards: Expected to witness rapid growth due to their personalized fit, offering enhanced protection and comfort. Crafted by dental professionals, these mouth guards are tailored to the individual's dental anatomy, ensuring optimal performance.
Stock Mouth Guards: Prefabricated and ready-to-wear, these are the most economical option but offer the least protection and comfort due to their generic fit.
Distribution Channel:
Offline: Accounting for 81.3% of the market share in 2023, offline channels include retail sporting goods stores where consumers can physically assess products. The emphasis on custom-fitted mouth guards has bolstered sales through dental clinics and specialty stores.
Online: This channel is gaining traction due to the convenience of e-commerce platforms, offering a wide range of products and the ability to compare features and prices easily.
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Country-Level Analysis
United States: Leading the market with a 40.3% revenue share in 2023, the U.S. benefits from the presence of sports and dental associations advocating for mandatory use of mouth guards in contact sports. High disposable incomes and widespread product availability further propel market growth.
Germany: With a strong culture of sports participation and stringent safety regulations, Germany represents a significant market in Europe. The country's emphasis on athlete safety and well-established healthcare infrastructure support the adoption of high-quality mouth guards.
China: The Chinese market is experiencing rapid growth, attributed to increased disposable incomes, heightened awareness of dental health, and government initiatives promoting sports participation. Plans to develop the sports industry, including the manufacturing of sports equipment, are expected to further boost the market.
United Kingdom: The UK's market is driven by a robust sports culture and proactive measures by sports associations to prevent dental injuries. Initiatives promoting the use of mouth guards across various sports disciplines contribute to market expansion.
Australia: With a high prevalence of contact sports like rugby and Australian football, Australia exhibits a strong demand for sports mouth guards. National campaigns emphasizing player safety and injury prevention play a pivotal role in market growth.
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Competitive Analysis
The sports mouth guard market is highly competitive, featuring key players such as Venum Predator, Akervall Technologies Inc., Shock Doctor Inc., Opro, and Makura Sport.
Venum Predator: Renowned for producing high-quality mouth guards favored in combat sports, Venum Predator focuses on innovative designs that offer enhanced protection and comfort.
Akervall Technologies Inc.: Known for the SISU Mouth Guard line, Akervall emphasizes the use of advanced materials to create thin yet protective mouth guards that allow for better speech and breathing.
Shock Doctor Inc.: A leading brand offering a wide range of mouth guards, Shock Doctor combines technology and design to cater to athletes across various sports, ensuring maximum protection and comfort.
Opro: As an official supplier to numerous sports organizations, Opro specializes in custom-fit mouth guards, utilizing innovative fitting technologies to provide superior fit and protection.
Makura Sport: Offering a diverse range of mouth guards, Makura Sport focuses on combining affordability with high-quality materials to cater to athletes at all levels.
Recent developments in the market include mergers and acquisitions aimed at expanding product portfolios and market reach. For instance, leading companies have been investing in research and development to introduce mouth guards with integrated technologies, such as impact sensors, to monitor and enhance athlete safety.
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Conclusion
The global sports mouth guard market is on a trajectory of significant growth, driven by increased awareness of sports-related dental injuries and advancements in mouth guard technologies. As more athletes and sports enthusiasts recognize the importance of oral protection, the demand for high-quality, comfortable, and technologically advanced mouth guards is expected to rise, offering lucrative opportunities for existing players and new entrants in the market.
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