AdFixus launches its deterministic identity play to US publishers

AdFixus, a privacy first identity platform, has officially launched in New York, offering a new approach for publishers to fully own their first-party data. By generating a deterministic, durable first-party identifier across domains, AdFixus enables organizations to move beyond fragmented third-party cookies or contextual only methods, enabling the premium content creators to build a new breed of top-tier ad product.
The launch in New York signals a strategic focus on the U.S., where publishers face growing pressure to monetize while maintaining user consent and trust in the face of an imminent new wave of AI-driven contextual and probabilistic tools. By synchronizing audience data with patented cross domain and decentralized encryption techniques, AdFixus empowers businesses to unify disparate visitor interactions, forge direct advertiser partnerships, and reduce reliance on a disparate adtech and martech stack. Ultimately, AdFixus aims to help publishers capture more revenue with foundational layers of identity and build lasting, privacy-focused data assets they fully control.

Initially launching in Australia in 2023 AdFixus has grown to partner with all of the leading premium publishers in the market. Delivering on durability, addressability and visibility of the publisher's audiences, whilst always in a privacy safe solution.

"After achieving remarkable success and establishing a strong foothold in the Australian market, we are thrilled to bring Adfixus to the United States. This expansion marks a significant milestone in our journey, and we are confident that our innovative solutions will resonate with U.S. businesses just as they have locally." said Roland Irwin, Chief Revenue Officer.

"The U.S. market represents a tremendous opportunity for growth, and we are committed to delivering the same level of excellence and value that has driven our success in Australia. This is just the beginning of our global ambitions, and we look forward to building lasting partnerships and driving transformative outcomes for our clients in the U.S." said Irwin.

Marko Markovic, CEO and founder of AdFixus, said: "It has been our partners commitment to delivering privacy-centric addressable audiences that aligned perfectly with our mission, and we are thrilled to contribute to their goals. Expanding into the U.S. market is a pivotal moment for us. We have found the right senior leader in Krish Raja to do what is needed to make this successful. With our proven track record of success and Krish's network and skills, we're ready to bring our innovative solutions to a global stage and deliver exceptional value to our clients."

AdFixus
11/303 Pacific Highway
Lindfield NSW 2070
Australia
sales@adfixus.com | Roland Irwin

AdFixus is a privately held company that excels in balancing relevancy with privacy. It offers a deterministic identity solution that works across domains, removing duplication and eliminating reliance on third-party cookies and probabilistic identifiers. With a focus on high-value segments, AdFixus ensures privacy through clean room data matching and real-time event-based attribution. Compliant with stringent privacy standards, AdFixus safeguards both consumers and businesses alike and helps ensure compliance with global privacy requirements. For more information, visit www.adfixus.com

This release was published on openPR.