openPR Logo
Press release

Outdoor TV antenna making strong comeback - US Households Cut the Cord: OTA Antennas and Streaming Redefine TV Entertainment

02-27-2025 11:06 PM CET | Associations & Organizations

Press release from: ABNewswire

Outdoor TV antenna making strong comeback - US Households Cut

The Resurgence of OTA Antennas in U.S. Households

The household entertainment landscape is shifting for US families. After three decades of cable and satellite subscriptions dominating the market, households are transitioning back to Over-the-Air (OTA) antenna (https://www.usawireless.tv/antennateam) programming in combination with streaming services for cost-effective and customized experience.

Offering local sports, news and major network broadcasts, OTA was once the primary way households received television entertainment with OTA antennas installed in over 90% of households during the 70s and 80s. With the rise of cable and satellite TV, many households have transitioned over for more programming and higher quality. However this trend is changing as households are cutting their cords for OTA and streaming. With the Federal Communications Commission mandating broadcasting transition from analog to digital, improvements in OTA technology and high costs of cable subscriptions, many households are switching back to OTA antennas to save money while still enjoying their favorite shows. According to the 2023 Horowitz Research's 'State of Media' study (https://www.horowitzresearch.com/syndicated-research/state-of-media-disruption-and-change/), households with digital television antennas have increased from 14% to 18% and are expected to increase further. In addition, the research has noted that 58% of antenna owners also want news and information specific to their community.

The Cost-Saving Advantage of OTA TV

One of the most compelling reasons for the resurgence of OTA antennas is cost savings. As costs of living are on the rise in the US, many families are re-evaluating whether they need all the channels offered by cable. While OTA antennas only provide local programming, households wanting any specific programming can pick and choose streaming from popular services such as Netflix, Hulu, and Disney+.

Compared to a cable subscription which locks them in with more channels and programming than they can realistically consume, households are able to cut their monthly costs significantly and recoup the costs of installations within a few months to a year through savings.

The Role of Linear Programming

As on-demand streaming makes up the bulk of TV consumption, millions of households still tune in to linear programming including news, sports and major events. In Nielsen's 2023 study, a little under 50% of US household TV consumption is linear TV (https://www.warc.com/content/feed/us-linear-tv-falls- beneath-50-of-tv-time/en-GB/8535). [https://www.warc.com/content/feed/us-linear-tv-falls-beneath-50-of-tv-time/en-GB/8535)]

The full picture on linear TV is limited as data collected is much more sophisticated compared to digital and streaming. This makes OTA stats potentially underrepresented in industry studies making the true appeal potentially much higher in the shifting household media consumption landscape.

Installation and Usage

The process for setting up an OTA antenna is relatively simple and fast. For urban inner-city households, an indoor antenna can be mounted indoors on walls or windows and might suffice, giving them a connection to a broadcast tower within 1-5 miles. However, those living in areas a bit further from transmission sources and for those desiring a much higher quality of video reception should turn their focus toward a high-quality outdoor antenna with installation done by professionals. The Antenna Team at USA Wireless (https://www.usawireless.tv/antennateam), with over 30 years experience installing

residential TV systems, can help households add free OTA channels to their program viewing options. For a one-time cost to have the pros at AntennaTeam.com come to your home and install a brand-new high-quality outdoor antenna, you add thousands of free shows, sports, news, movies and more round the clock, day and night every day of the year for years to come.

Conclusion

OTA antennas are making a comeback in US households and it is fueled by a growing desire for cost- effective, high-quality entertainment options. As cable costs continue to rise, households are starting to re-evaluate whether they need all the channels offered by cable and are turning to OTA for local pr ogramming supplemented with on-demand streaming at a fraction of the cable subscription costs. If you're considering cutting the cord, speak to an expert (https://www.usawireless.tv/antennateam/) to see what local programming is available and which OTA option is ideal for you!

Media Contact
Company Name: USAwireless/Antenna team
Contact Person: Ian Thompson
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=outdoor-tv-antenna-making-strong-comeback-us-households-cut-the-cord-ota-antennas-and-streaming-redefine-tv-entertainment]
Country: United States
Website: https://www.usawireless.tv/

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. ABNewswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com



This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Outdoor TV antenna making strong comeback - US Households Cut the Cord: OTA Antennas and Streaming Redefine TV Entertainment here

News-ID: 3891135 • Views:

More Releases from ABNewswire

Improving Social Skills and Communication: Flywheel Centers Details the Benefits of ABA Therapy for Autism in Charlotte, NC
Improving Social Skills and Communication: Flywheel Centers Details the Benefits …
Flywheel Centers explains how ABA therapy improves social skills and communication in children with autism in Charlotte, NC, offering personalized support for growth. Charlotte, NC - Autism Spectrum Disorder (ASD) is a developmental condition that affects how individuals communicate, interact, and process information. For families in Charlotte, NC, seeking effective therapies to support their loved ones with autism, Applied Behavior Analysis (ABA) therapy has proven to be a valuable tool. ABA
Stellar Scientific Explains Why Gravity Convection Ovens Are Perfect for Delicate and Consistent Heating
Stellar Scientific Explains Why Gravity Convection Ovens Are Perfect for Delicat …
Stellar Scientific explains how gravity convection ovens ensure consistent and delicate heating, making them perfect for precision cooking in various industries. In laboratory and industrial environments, precision and consistency are crucial when it comes to heating applications. Whether it's for drying, sterilizing, or sample preparation, a stable and uniform heat distribution ensures accurate results. Gravity convection ovens, known for their reliability and delicate temperature control, are an ideal solution for such
Unlocking Potential with ABA Therapy: How A Gem of Joy ABA Helps Children with Autism in Baltimore, MD
Unlocking Potential with ABA Therapy: How A Gem of Joy ABA Helps Children with A …
A Gem of Joy ABA in Baltimore, MD, uses ABA therapy to unlock potential in children with autism, helping them develop key skills for a brighter future. Baltimore, MD - Autism Spectrum Disorder (ASD) affects millions of children worldwide, presenting unique challenges in communication, behavior, and social interaction. For families in Baltimore, MD, finding effective therapies is essential in helping children with autism reach their full potential. A Gem of Joy
The Healing Power of Art: How Creative Therapy Zone in Thornhill, ON, Uses Art Therapy for Mental Wellness
The Healing Power of Art: How Creative Therapy Zone in Thornhill, ON, Uses Art T …
Creative Therapy Zone in Thornhill, ON, harnesses the healing power of art therapy, helping individuals improve mental wellness through creative expression and support. Thornhill, ON - Mental wellness is an essential aspect of overall health, and individuals facing mental health challenges often seek therapeutic approaches that go beyond traditional talk therapy. Art therapy has emerged as a powerful tool for individuals looking to express themselves, process emotions, and heal through creativity.

All 5 Releases


More Releases for OTA

Automotive Over-The-Air (OTA) Updates Market Report 2024 - Automotive OTA Update …
"The Business Research Company recently released a comprehensive report on the Global Automotive Over-The-Air (OTA) Updates Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry. Ready to Dive into Something Exciting? Get Your Free
Launches the 1st global OTA for extended stays
Tech-Driven Solutions for Extended Stays On September 1, 2024, estaie.com [http://estaie.com/] launched with a bold mission to redefine the real estate and hospitality sectors, building a proptech ecosystem that brings innovation and disruption to both industries. estaie is driven by a team with over 67 years of combined expertise in hospitality, technology, and digital solutions. Their vision for the future of travel and real estate is clear, prioritising flexibility, cutting-edge technology,
North America Is Dominating Automotive OTA Updates Market
The global automotive OTA updates market is projected to be worth USD 13,959.5 million by 2030, growing at a CAGR of 19.7%. This growth can be ascribed to the surging count of connected cars and EVs. With the fast development in the count of these automobiles, which rely mainly on progressive software, the need for OTA updates remains to surge. As a result, OEMs are spending on technologies that
Automotive OTA Updates Market Was Dominated by North America
As per a report by P&S Intelligence, the total size of the automotive OTA updates market was USD 3,315.8 million in 2022, and reaching USD 13,959.5 million by 2030, powering at a rate of 19.7% by the end of this decade. This allows for the provision of critical info, including the location of fuel and alleging stations and battery and status of charging, furthermore for easing remote diagnosis for all kinds
OTA Insight Expands Partnership with NH Hotel Group
New York and London, January 9, 2019 – One of the world’s leading hotel chains is unlocking the power of data intelligence to deliver higher RevPAR. OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced an expanded global partnership with NH Hotel Group across 330 of its hotels throughout Europe, America and Africa. In today’s competitive landscape, NH Hotel Group will have an edge with the
Leading Indian OTA partners with eRevMax for seamless connectivity
Goibibo, one of the largest online travel aggregators in India has completed integration with eRevMax to offer superior 2-way XML connectivity to its fast growing portfolio of hotel partners. Accommodation providers will now be able to make real-time ARI (Availability, Rate & Inventory) updates and receive bookings generated on these channels through eRevMax solutions directly into their property management system. This will significantly improve the consumer experience as the