Press release
Integrating AI And ML For Enhanced Programmatic Media Buying Trend: A Crucial Influence on the AdTech Market's Transformation in 2025
AdTech Global Market Report 2024
The surge in demand for digital advertising is predicted to fuel the expansion of the ad tech market. Digital advertising involves promoting products and services via online channels like websites and streaming content. Ad tech is critical in this area, providing software platforms that help brands and agencies acquire advertising space. This allows advertisers and agencies to plan and carry out their campaigns more effectively and efficiently. For instance, a report by Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech firm, indicated in February 2023 that global digital advertising spends experienced a slight 2.4% hike in 2022. They are expected to escalate to $645 billion by 2024 from $389 billion in 2022. Thus, the rising demand for digital advertising is stimulating the expansion of the ad tech market.
Get Your AdTech Market Report Here:
https://www.thebusinessresearchcompany.com/report/adtech-global-market-report
How will the growth rate of the adtech market shape industry trends by 2034?
In the past few years, there has been a robust growth in the adtech market size. Its projection predicts an increase from $731.14 billion in 2024 to $795.41 billion in 2025, representing a compound annual growth rate (CAGR) of 8.8%. Factors such as the rise in digital advertising, targeted promotions, data analysis and insights, programmatic advertising, as well as a surge in mobile advertising, have catalyzed the growth during this historical period.
In the upcoming years, the adtech market is anticipated to witness substantial growth, expanding to $1153.39 billion by 2029 with a compound annual growth rate (CAGR) of 9.7%. This anticipated rise during the prediction period can be credited to factors such as privacy regulations and compliance requirements, the emergence of innovative ad formats, artificial intelligence and machine learning, the prevalence of video advertising, and cross-channel advertising solutions. Some of the significant trends seen in the forecast period encompass the resurgence of contextual advertising, the use of blockchain for ad transparency, dynamic creative optimization (DCO), redistributing ad budgets to Connected TV (CTV), adaptive and context-aware advertising, along with e-commerce integration.
Get Your Free Sample Now - Explore Exclusive Market Insights:
https://www.thebusinessresearchcompany.com/sample.aspx?id=9611&type=smp
What trends are poised to drive the future success of the adtech market?
Technological innovation is becoming a notable trend in the ad tech sector. Leading companies within the ad tech market are establishing innovative solutions to reinforce their market standing. An illustrative example came in June 2022 when the India-based mobile network operator company Vodafone Idea Limited released its novel ad tech platform, Vi Ads. The platform incorporates artificial intelligence (AI) and machine learning (ML), presenting marketers with a programmatic media buying platform. Vi Ads will offer a self-service interface, granting marketers comprehensive control over their campaigns. Additionally, it will permit marketers to interact with subscribers through an array of channels including Vi ́s own digital media like Vi App, Vi Movies, and TV App, as well as traditional channels like SMS and IVR calls. The fusion of advanced features and user friendliness is expected to attract both large agencies and small to medium-sized enterprises.
Which primary segments of the adtech market are driving growth and industry transformations?
The adtech market covered in this report is segmented -
1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products
2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
Subsegments:
1) By Web-Based: Ad Serving Platforms, Demand-Side Platforms (DSPs)
2) By Cloud-Based: Programmatic Advertising Solutions, Data Management Platforms (DMPs)
3) By On-premise: In-House Ad Management Solutions, Custom Ad Technology Solutions
4) By Other Products: Mobile Advertising Solutions, Affiliate marketing Platforms
Unlock Exclusive Market Insights - Purchase Your Research Report Now!
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=9611
Which geographical regions are pioneering growth in the adtech market?
North America was the largest region in the Ad tech market in 2024. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Who are the influential players reshaping the adtech market landscape?
Major companies operating in the adtech market include Google LLC, Meta Platforms Inc., Oracle Corporation, Criteo SA, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited., Salesforce Inc., Telaria Inc., Mobvista Co. Ltd., Magnet Digital.io, Microsoft Incorporation, WPP plc, Omnicom Group Inc., The Interpublic Group of Companies Inc., MediaMath Inc., 4INFO Inc., Adtile Technologies Incorporated, Afilias Inc., Xandr Inc., mBlox Inc., Media.net, Metaverse Mod Squad Inc., Neustar Inc., Newsmax Media Inc., OpenMarket Inc., OpenX Technologies Inc., OrangeSoda Inc., Proxim.ai Inc., Quantcast Corporation, Magnite Inc., Taboola Inc., StackAdapt Inc.
Customize Your Report - Get Tailored Market Insights!
https://www.thebusinessresearchcompany.com/sample.aspx?id=9611&type=smp
What Is Covered In The AdTech Global Market Report?
• Market Size Forecast: Examine the adtech market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the adtech market for a structured understanding.
• Key Players Overview: Analyze major players in the adtech market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the adtech market.
• Segment Contributions: Evaluate how different segments drive overall growth in the adtech market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the adtech market.
• Industry Challenges: Identify potential risks and obstacles affecting the adtech market.
• Competitive Landscape: Review strategic developments in the adtech market, including expansions, agreements, and new product launches.
Connect with us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.
Contact Us
Europe: +44 207 1930 708,
Asia: +91 88972 63534,
Americas: +1 315 623 0293 or
Email: mailto:info@tbrc.info
Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Integrating AI And ML For Enhanced Programmatic Media Buying Trend: A Crucial Influence on the AdTech Market's Transformation in 2025 here
News-ID: 3890849 • Views: …
More Releases from The Business Research Company
Company Registration Service Market Landscape 2025: Forecast Data and Growth Str …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Company Registration Service Market Through 2025?
The market size for company registration services has seen robust growth in the recent past. The market is projected to expand from $10.67 billion in 2024 to $11.55 billion in 2025, exhibiting a compound annual growth…
Comprehensive 2025 Commercial Toilet Partition Market Overview: Trends, Forecast …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Commercial Toilet Partition Market Through 2025?
In recent years, the market size for commercial toilet partitions has significantly expanded. The forecast predicts a rise from $1.82 billion in 2024 to $1.95 billion in 2025, with a compound annual growth rate (CAGR) of…
Key Trends Influencing the Growth of the Commercial Insurance For Small And Medi …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Commercial Insurance For Small And Medium-Sized Enterprises (SMEs) Market Through 2025?
The market size of commercial insurance for small and medium-sized enterprises (SMEs) has seen substantial growth over the recent years. A rise from $111.83 billion in 2024 to $119.76 billion in…
Growing Focus On Reducing Greenhouse Gas Emissions Driving The Market Growth Due …
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Combustion Emissions Analyzer Market Through 2025?
In the past few years, the market size for combustion emissions analyzer has seen robust growth. It is projected to increase from $1.02 billion in 2024 to $1.09 billion in 2025, with a compound annual growth…
More Releases for Advertising
Maximize Your Reach: Advertising Agencies Launches Advanced Advertising Services
We're thrilled to introduce our new approach to marketing and advertising," said Don Varner, Owner. "Our focus is on delivering measurable results through highly customized campaigns that meet the specific needs of each client, ensuring that every brand we work with achieves maximum visibility and success."
Highlight any specific features of your offerings, such as innovative strategies, industry experience, or data-driven methods that differentiate your agency.
Key Services Offered Include:
Digital Marketing: SEO,…
A Comprehensive Study Exploring Spectacular Outdoor Advertising Market | Key Pla …
The Latest research study released by HTF MI "Global Spectacular Outdoor Advertising Market with 120+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know-how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint, and status. Understanding the segments helps in identifying the importance of different factors that aid market growth. Some of the Major Companies covered in this Research are…
Outdoor Advertising Market Increasing Demand With Leading Players Lamar Advertis …
An extensive analysis of the Global Outdoor Advertising market strategy of the leading companies in the precision of import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report starts by an introduction about the company profiling and a comprehensive review about the strategy concept and the tools that can be used to assess and analyze strategy. It also analyzes the company’s strategy in the light of…
Advertising Market Is Growing Worldwide with Major Types: Brand Advertising, Dir …
Advertising is a marketing communication that uses a non-personal message openly sponsored to promote or sell a product, service or idea. Advertising sponsors are usually companies that want to promote their products or services.
The Advertising report is an exclusive elaborated study of the given industry with an aim towards the global market trend. The report focuses to deliver a synopsis of global Advertising Market with in-depth market segmentation by several…
Interactive Advertising Market is Booming Worldwide| Grey Advertising, Butler, S …
HTF MI recently introduced Global Interactive Advertising Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather,…
Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Compan …
According to the new market research report “Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Companies (Google, Facebook, Yahoo, Twitter..), by Advertising Type (Indoor Advertising (SEM, Mobile..) & Outdoor Advertising (Classifieds, Wall Display Advertising...)) & Forecast”
Request sample report 2018 @ https://www.marketresearchnest.com/report/requestsample/427481
This report studies the Digital Advertising Industry with many aspects of the industry like the market size, market status, market trends and forecast, the report also provides…
