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Coffee Market to Reach USD 197.95 Billion in 2030

02-27-2025 07:24 AM CET | Food & Beverage

Press release from: MAXIMIZE MARKET RESEARCH PVT. LTD.

Coffee Market

Coffee Market

The world coffee market was valued at around USD 129.92 billion in 2023 and is expected to exhibit a robust growth during the forecast period driven by rising consumption among consumers of all ages along with the increase in the introduction of coffee culture across the globe. It is especially true of emerging economies like India, China and the Philippines, where demand is growing rapidly, especially among young people.

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Drivers & Opportunities for Market Growth

There are several reasons for the growth of the worldwide coffee market. Due to the increased popularity of café culture - especially within the younger generation - coffee consumption has evolved into a social activity, allowing for a surge in local and international independent coffee shop chains. Coffeehouse chains such as Starbucks, Costa Coffee, and Café Coffee Day have jumped onto this bandwagon, providing a barrage of coffee beverages to accommodate changing consumer trends.

The health benefits of coffee, including lower chances of disease and improved metabolic rate, have also contributed to its popularity. Moreover, the rising disposable income and urbanization in emerging nations have led premium coffee to become available to a wider demographic.

There are huge growth opportunities for the organic coffee segment in this market. According to a study by the Specialty Coffee Association of America, organic coffee is a fast-growing segment of the coffee market, and consumers more health and environmentally-conscious can propel the demand of organic and sustainably sourced coffee. As a result, the shift motivates producers to install beneficial practices that could allow for a more sustainable coffee industry.

Segmentation Analysis

The coffee market is divided into product type, variety, and distribution channel segments.

Do-it-yourself coffee: The market is segmented into whole-bean coffee, ground coffee, instant coffee, and coffee pods. Traditional consumers who enjoy the brewing process often prefer whole-bean and ground coffee, while those looking for quick consumption turn to instant coffee and pods.

Arabica and Robusta are the basic varieties of coffee. Arabica, sweet and soft flavor profile with sugar, fruit, and berry notes, accounts for 70% of total market share. Robusta, which has a stronger, more bitter taste from its higher caffeine content, makes up around 25% of demand.

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Based on the channel of distribution: coffee is sold through on-trade channels (e.g. cafés & restaurants) and off-trade channels (e.g. supermarkets & hypermarkets, convenience stores, on-line). Given the developments since 2023, where consumer purchasing habits rapidly switched to e-commerce, the online segment has never experienced bigger growth.

Country-Level Analysis

The USA: The American coffee market is known for its strong love for specialty coffee, making it one of the largest consumers in the world. The expansion of artisanal coffee shops and an increase in consumers demanding gourmet coffee have driven market growth. And the National Coffee Association reported that U.S. coffee consumption hit a 20-year high in 2024, with 67% of adults drinking coffee every day.

Germany: Germany is the top consumer of coffee in Europe and has a strong preference for premium and specialty coffee. A strong café culture and an abundance of artisanal roasters create a thriving market environment.

China: Traditionally, a tea drinking nation, coffee consumption in China has risen exponentially. The drink has been seen as a sign of modernism and Western lifestyle, and is popular among younger people. China's market potential for coffee has grown with this cultural adaptation and with the rapid growth of international coffee chains in the country.

Brazil: Brazil is the number one coffee producer in the world, which makes it a key player in the world coffee supply chain. But recently, climatic challenges like severe droughts have affected production levels, causing coffee prices to change. Brazil remains an essential market for both coffee production and consumption, despite these difficulties.

Vietnam: The second-largest coffee producing country worldwide, Vietnam primarily grows Robusta beans. Diverse methods in the country's efficient production and favorable climatic conditions have established it as a key supplier in the coffee market.

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Competitor Analysis

The market is competitive and dominated by their expansion and merger and acquisition.

Nestlé S.A.: This dominant player in coffee, its portfolio includes brands such as Nescafé and Nespresso. In these areas, the company has made significant investments and developed product innovations to meet changing consumer palates.

JDE Peet's: The world's largest pure-play coffee and tea business, JDE Peet's posted a 13.2% rise in operating profit to €1.28 billion in 2024 where strong organic growth combined with cost discipline. But the company expects a small decrease in 2025 operating profit as the price for green coffee rises. To counter this, JDE Peet's intends to practice price discipline, but in a way that still allows for affordability with consumers. The company also revealed a multi-year share buyback plan of up to €1 billion and named Yang Xu as its new Chief Financial Officer, effective May 2025.

The J.M. Smucker Company: This company is best known for its brands of Folgers and Dunkin' coffee and has centered on diversifying its product line and improving distribution channels to reach the growing consumer demand.

Tchibo GmbH: Tchibo is a German coffee company that sells high-quality coffee beans and has a large European market presence. The company places a strong focus on sustainable practices and has several initiatives in place to benefit coffee farmers and encourage more eco-friendly practices.

Trained data- October 2023.

Industry news includes information on price hikes recently announced by multiple large-scale coffee producers due to increased input costs. For example, major coffee brands in Brazil like JDE Peet's intend to raise coffee prices by an average of 30% as of early next year citing record high raw bean prices amid adverse weather conditions hitting crops.

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About Maximize Market Research:

Maximize Market Research is a rapidly expanding market research and business consulting firm, serving clients worldwide. Our commitment to revenue-driven insights and growth-focused research has established us as a trusted partner for many Fortune 500 companies. With a diverse portfolio, we cater to a wide range of industries, including IT & telecom, chemicals, food & beverages, aerospace & defense, healthcare, and more.

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