The difference between Traditional Real Estate advertising and architectural roaming animation

There are many differences between traditional real estate advertising [https://www.chinarendering.com/] and architectural roaming animation [https://www.chinarendering.com/] in terms of expression form, content presentation, production cost and communication effect, as follows:

Form of expression

Traditional real estate advertisements: there are various forms, including print advertisements, such as newspaper advertisements, magazine advertisements, posters, etc., mainly convey real estate information with beautiful pictures and simple words, and attract consumers through color, composition and copywriting design; There are TV advertisements, in the form of short videos, through the lens language, screen editing and voice-over, etc., the duration is generally short, usually between a few seconds and tens of seconds.

Architectural roaming animation: It is a form of 3D animation [https://www.chinarendering.com/] based on computer technology. Through virtual cameras, people are roaming and shooting in 3D architectural models, simulating people's walking and watching perspectives inside and outside the buildings, and displaying the full picture, details and environment of the buildings with dynamic continuous pictures, which can bring the audience an immersive experience.

Image: https://ecdn6.globalso.com/upload/p/1659/image_product/2024-12/3d-walkthrough-animation-service-i-1911050-wb_suzhou-retail-project.jpg

Content presentation

Traditional real estate advertising: the content is relatively simple and intuitive, focusing on the core selling points of the real estate, such as location advantages, surrounding supporting facilities, unit characteristics, etc. Print advertisements mainly rely on pictures and text to convey information, while TV advertisements have dynamic images, but limited by time and form of expression, it is difficult to comprehensively and deeply show the details and spatial relations of buildings.

Architectural roaming animation: It can show all aspects of the building in an all-round and multi-angle way, not only showing the appearance of the building, facade materials, etc., but also going deep into the building to show the apartment structure, interior decoration details, space layout, etc. In addition, it can also simulate the surrounding environment of the building, such as green landscape, leisure facilities, traffic conditions, etc., so that the audience has a more comprehensive and intuitive understanding of the property.

Production cost

Traditional real estate advertising: The production cost of print advertising is relatively low, mainly including picture shooting, design and production and advertising costs. The production cost of TV commercials varies according to the production scale and creative requirements. Generally speaking, the production cost of simple TV commercials is relatively low, but if it involves complex shooting scenes, special effects production, etc., the cost will increase accordingly.

Architectural roaming animation: The production cost is high, and professional 3D modeling software and technical personnel are required to build architectural models, as well as animation production, material texture processing, lighting Settings, special effects addition and other links, which require high hardware equipment and technical requirements. In addition, according to the complexity and precision requirements of the project, the production cycle is also relatively long, so the overall cost is high.

Communication effect

Traditional real estate advertising: a wide range of dissemination, can be quickly spread through various media channels, such as newspapers, magazines, television, Internet, etc., can make a large number of potential customers understand the real estate information in a short time. However, due to the relatively common form of advertising, it is easy to be ignored or forgotten by the audience, and the persistence of the communication effect is relatively weak.

Architectural roaming animation: with strong visual impact and unique display effect, it can attract the attention of the audience and leave a deep impression on the audience. In terms of network communication, architectural roaming animation can be widely disseminated through social media, real estate websites and other platforms, and the audience can watch it at any time according to their own needs, and the persistence of the communication effect is relatively good. At the same time, in the real estate sales site, building roaming animation can be used as a powerful sales tool to help sales staff better introduce real estate information to customers and improve sales conversion rate.

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