Press release
Elevated Adoption Of Projection Mapping In Media Events Fuels Market Expansion Driver: A Major Catalyst in the Evolution of the Projection Mapping Market in 2025
Projection Mapping Market
The rise in the use of projection mapping at media events is anticipated to fuel developments in the projection mapping market. Projection mapping is a video projection technique used to map video content onto surfaces, transforming commonly used objects like buildings, runways, stages, and even water into astounding visual exhibits. This engaging technique provides the media with a way to captivate their audiences through visually appealing aesthetics. It also offers a cost-saving benefit when used for media events. For example, in August 2024, as per the U.S government agency International Trade Administration, the U.S. Media and Entertainment (M&E) industry is valued at $649 billion and is expected to reach $808 billion by 2028, with an average annual growth rate of 4.3%. Consequently, the surge in the utilization of projection mapping at media events is a key driver of the projection mapping market's expansion.
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What Is the projected market size and growth rate for the projection mapping market?
The size of the projection mapping market has seen swift growth in recent years. It is forecasted to expand from $3.75 billion in 2024 to $4.43 billion in 2025, with a compound annual growth rate (CAGR) of 18.3%. The historic growth can be credited to a rising demand for multiple applications, desire from the entertainment industry, corporate events, and exhibitions, increased use in advertising, and advancements in image processing technology.
In the coming years, the market size of projection mapping is anticipated to experience an extraordinary growth spurt, reaching a value of $9.4 billion in 2029, with a compound annual growth rate (CAGR) of 20.7%. This growth in the projected period may be ascribed to factors like the broadening of experiential marketing, the emergence of interactive projection mapping, and an uptick in demand in the retail and hospitality sectors. Additionally, an increase in disposable income is facilitating the market growth of projection mapping, alongside the rise of various social media platforms introducing a plethora of diverse datasets. Key trends during this forecast period comprise progressive strides in projection technology, augmented reality (AR) and virtual reality (VR) expansion, synergy with 3d mapping and modeling, correspondence with spatial computing, and the utilization of projection mapping for architectural visualization.
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What new trends are reshaping the projection mapping market and its opportunities?
Leading firms in the projection mapping sector are establishing strategic alliances to amplify their tech prowess, broaden their market presence, and provide more inventive and engaging visual experiences across multiple sectors. In July 2024, Panasonic Connect Co., Ltd, a company based in Japan specializing in projection mapping systems, joined forces with ORIX Corporation. As part of this deal, Panasonic plans to offload its projector business and combine its projector technology with ORIX's financial might and expertise in investment to create a new organization. This new entity will be structured with ORIX controlling 80% of the shares and Panasonic Connect holding onto 20%. ORIX Corporation is a financial services company also based in Japan.
What major market segments define the scope and growth of the projection mapping market?
The projection mapping market covered in this report is segmented -
1) By Offering: Hardware, Software.
2) By Dimension: 2-Dimension, 3-Dimension, 4-Dimension.
3) By Throw Distance: Short Throw, Standard Throw.
4) By Application: Media Events, Venue Openings, Entertainment, Product Launches, Retail, Other Applications.
Subsegments:
1) By Hardware: Projectors, Media Servers, Mounting Equipment, Other Hardware Components
2) By Software: Content Creation Software, Mapping Software, Control Software, Other Software Solutions
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Which region dominates the projection mapping market?
North America was the largest region in the projection mapping market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the projection mapping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Which key market leaders are driving the projection mapping industry growth?
Major companies operating in the projection mapping market include AV Stumpfl GmbH, Barco NV, BenQ Corporation, Christie Digital Systems USA Inc., Digital Projection Limited, Seiko Epson Corporation, Panasonic Corporation, NEC Display Solutions Ltd., Optoma Corporation, Sony Group Corporation, Green Hippo Ltd., d3 Technologies Ltd., Coolux GmbH, VYV Corporation, Disguise Technologies, Delta Electronics Inc., Lightform Inc., NuFormer B. V., Magic Innovations Inc., Ventuz Technology AG, WorldStage Inc., Bartha Audio Visual Inc., Blue Pony Digital LLC, Production Resource Group LLC, UVA Imaging, Obscura Digital LLC, Holocube North America LLC, RUSH Design Inc., Interactive Audio Visual Inc.
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What Is Covered In The Projection Mapping Global Market Report?
•Market Size Forecast: Examine the projection mapping market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the projection mapping market for a structured understanding.
•Key Players Overview: Analyze major players in the projection mapping market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the projection mapping market.
•Segment Contributions: Evaluate how different segments drive overall growth in the projection mapping market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the projection mapping market.
•Industry Challenges: Identify potential risks and obstacles affecting the projection mapping market.
•Competitive Landscape: Review strategic developments in the projection mapping market, including expansions, agreements, and new product launches.
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