Press release
Leading Growth Driver in the Oatmeal Market in 2025: Rising Preference For Healthy Diets Fuels Oatmeal Market Growth Driver's Influence
What industry-specific factors are fueling the growth of the oatmeal market?The upward trend in people adopting healthy eating strategies is predicted to bolster the oatmeal market's expansion. The term "diet plan" refers to a pre-arranged menu designed to achieve various metabolic and wellness objectives. This regimen includes consumption of fruits, vegetables, oatmeal, and other items. Since the COVID-19 pandemic, individuals have shown increased preference for nutritious meal plans aimed at maintaining fitness and boosting immunity. As a result, the demand for oatmeal is expected to rise, as it is often included in these plans. For example, Food Insight, a non-profit organization from the US, reported in July 2022 that the number of Food and Health Survey participants adhering to a specific diet or eating pattern in 2022 had risen to 52%, a significant jump from 39% in the previous year. Clean eating (16%), mindful eating (14%), and calorie counting (13%) were the most popular strategies. Furthermore, according to a Poll/HealthDay survey, approximately 63% of American adults, or nearly two in every three, intend to modify their eating habits in 2022. Therefore, as more consumers increasingly choose healthy eating plans, the demand for oatmeal is projected to rise accordingly.
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What Is the projected market size and growth rate for the oatmeal market?
Over the past few years, the size of the oatmeal market has consistently expanded. It is projected to escalate from $6.81 billion in 2024 to $7.11 billion in 2025, boasting a compound annual growth rate (CAGR) of 4.5%. The expansion in the historical period can be associated with heightened awareness about the health advantages of oatmeal, a surge in demand for easy-to-prepare foods, the rising trend of plant-based diets, a boost in demand for breakfast cereals, and alterations in dietary preferences.
In the forthcoming years, the oatmeal market is projected to experience robust growth, escalating to $8.73 billion by 2029, with a 5.2% compound annual growth rate (CAGR). The escalation during this estimated period can be credited to increasing demand for organic and gluten-free oatmeal, amplified consciousness regarding oatmeal's ecological benefits, rising online retail mediums and e-commerce platforms, an increasing global trade, and the enlargement of oatmeal exports. Additionally, a growing preference for wholesome and nutritious breakfast choices contributes to this projection. The major trends of this predicting period encompass an augmenting demand for innovative oat-based products, diversities in regional and ethnic varieties, tailor-made oatmeal alternatives, growing customer concentration on eco-friendly packaging, and rising trend for plant-based and vegan oatmeal products.
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What new trends are reshaping the oatmeal market and its opportunities?
Leading businesses in the oatmeal industry are currently focusing on creating novel solutions, like instant oats, to satisfy the increasing need for fast and nutritious meals. Instant oats are oats that have been precooked, dried, and rolled for a quick cooking process, usually only taking a few minutes with hot water or microwave use. Quaker Oats, an American food conglomerate, for example, launched its new Instant Oats product line in India in January 2024. The line features three flavors: Herby Cheese, Masala Magic, and Mixed Berries, and is specifically designed for quick preparation within three minutes. This product is poised to meet the rising demand for tasty and convenient snacking choices that extend beyond traditional breakfast times.
What major market segments define the scope and growth of the oatmeal market?
The oatmeal market covered in this report is segmented -
1) By Type: Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Other Types
2) By Nature: Organic, Conventional
3) By Distribution Channel: Super market/Hyper market, Convenience Stores, Online Channels, Other Distribution Channels
4) By Form: Flavored Oats, Base Oats
5) By Application: Bakery And Confectionery, Breakfast Cereals, Animal Feed, Others (Cosmetics, Other)
Subsegments:
1) By Whole Oat Groats: Raw Groats, Processed Groats, Steel Cut Oats
2) By Steel Cut Oats: Regular Steel Cut Oats, Quick-Cooking Steel Cut Oats
3) By Scottish Oats: Traditional Scottish Oats, Stone-Ground Oats
4) By Regular Rolled Oats: Old-Fashioned Rolled Oats, Organic Rolled Oats
5) By Quick Rolled Oats: Quick-Cooking Rolled Oats, Instant Rolled Oats
6) By Instant Oats: Flavored Instant Oats, Plain Instant Oats
7) By Other Types: Oat Flour, Oat Bran, Oat-Based Snacks and Cereals
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Which region dominates the oatmeal market?
North America was the largest region in the oatmeal market in 2024. The regions covered in the oatmeal market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Which key market leaders are driving the oatmeal industry growth?
Major companies operating in the oatmeal market include Nature's Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc, La Crosse Milling Company, Avena Foods Limited, Blue Lake Milling, Grain Millers Inc., Hain Celestial Group, Kellogg's Inc., Cargill Incorporated, PepsiCo Inc., Bagrrys India Ltd, Marico Limited, Richardson International Limited, The Hain Celestial Group Inc., The Jordans & Ryvita Company Ltd., The Kellogg Company, The Quaker Oats Company, The Weetabix Food Company Limited, The WhiteWave Foods Company LLC, Three Bears Oats Company, Uncle Tobys Pty Ltd, Weetabix Limited, Wild Oats Marketing LLC, Bob's Red Mill Natural Foods Inc., McCann's Foods (Ireland) Limited, Country Choice Organic Inc., Arrowhead Mills Inc.
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What Is Covered In The Oatmeal Global Market Report?
•Market Size Forecast: Examine the oatmeal market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the oatmeal market for a structured understanding.
•Key Players Overview: Analyze major players in the oatmeal market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the oatmeal market.
•Segment Contributions: Evaluate how different segments drive overall growth in the oatmeal market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the oatmeal market.
•Industry Challenges: Identify potential risks and obstacles affecting the oatmeal market.
•Competitive Landscape: Review strategic developments in the oatmeal market, including expansions, agreements, and new product launches.
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