A Deep Dive into Male Toiletries Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034

"What market dynamics are playing a key role in accelerating the growth of the male toiletries market?
The global population increase is anticipated to drive the expansion of the male toiletries market. These toiletries, used by men for personal hygiene, encompass a wide range of products including oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. The World Population Prospects 2022 report by the United Nations Department of Economic and Social Affairs, a UK-based body focused on social, economic, and environmental objectives, states a projected global population of 8.0 billion by mid-November 2022, a significant increase from 2.5 billion in 1950, with an addition of 1 billion since 2010 and 2 billion since 1998. In 2022, the regions with the highest population were Eastern and South-Eastern Asia (2.3 billion or 29%) and Central and Southern Asia (2.1 billion or 26%). Consequently, such population growth is expected to positively influence the male toiletries market.

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How will the growth rate of the male toiletries market shape industry trends by 2034?
The size of the male toiletries market has seen significant growth in the previous years. Its growth is projected to rise from $27.6 billion in 2024 to $29.08 billion in 2025, with a compound annual growth rate (CAGR) of 5.4%. Factors contributing to this growth in the historic period include the emergence of e-commerce, evolving gender norms, the influence of media and advertising, lifestyle changes, and a rise in disposable income.

The forecast for the male toiletries market anticipates significant expansion in the coming years, projecting a growth to $37.68 billion in 2029 with a compound annual growth rate (CAGR) of 6.7%. This projected growth can be associated with factors such as tailored grooming products, increased awareness of skincare among men, the surge of online subscription services, use of natural and organic ingredients, as well as an aging male demographic. Expected trends for the forecast period involve travel-friendly toiletries, products that prioritize sustainability and eco-friendliness, gender-neutral products, items infused with and cutting-edge grooming tools.

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What trends are poised to drive the future success of the male toiletries market?
The primary players in the male toiletries market are focusing on the development and launch of men's personal care products, diversifying their offerings to meet the increasing need for skincare, hair care, and grooming products specifically formulated for men. Men's grooming products encapsulate a vast array of personal hygiene items aimed at helping men upkeep their aesthetics, cleanliness, and personal care. The objective of this movement is to transform the perception of men's grooming by advocating self-care habits that embrace inclusivity and innovation. For example, Piramal Pharma Limited, a company based in India, unveiled its product line of men's grooming named BOHEM in April 2024. This range includes hair removal spray, beard growth oil, and underarm roll-on, with plans to incorporate face washes, serums, and shower gels, catering to the various necessities of today's men. This expansion denotes the brand's pledge to deliver all-encompassing grooming solutions for men.

Which primary segments of the male toiletries market are driving growth and industry transformations?
The male toiletries market covered in this report is segmented -

1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Type: Mass Products, Premium Products
3) By Distribution Channel: Super markets And Hyper markets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels

Subsegments:
1) By Deodorants: Roll-On Deodorants, Spray Deodorants, Stick Deodorants, Natural Or Organic Deodorants
2) By Haircare Products: Shampoos, Conditioners, Hair Styling Products, Hair Treatments
3) By Skincare Products: Facial Cleansers, Moisturizers, Sunscreens, Shaving Products
4) By Shower Products: Body Wash, Bar Soap, Shower Gels, Exfoliating Scrubs

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Which geographical regions are pioneering growth in the male toiletries market?
North America was the largest region in the male toiletries market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the male toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Who are the influential players reshaping the male toiletries market landscape?
Major companies operating in the male toiletries market include Beiersdorf AG, L'Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever plc, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., Brickell Brands LLC, The Hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry's Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men's Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.

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What Is Covered In The Male Toiletries Global Market Report?

•Market Size Forecast: Examine the male toiletries market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the male toiletries market for a structured understanding.
•Key Players Overview: Analyze major players in the male toiletries market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the male toiletries market.
•Segment Contributions: Evaluate how different segments drive overall growth in the male toiletries market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the male toiletries market.
•Industry Challenges: Identify potential risks and obstacles affecting the male toiletries market.
•Competitive Landscape: Review strategic developments in the male toiletries market, including expansions, agreements, and new product launches.

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