Primary Catalyst Driving Event Management Software Market Evolution in 2025: Rising Preference For Virtual Events Drives Event Management Software Market Driver

What market dynamics are playing a key role in accelerating the growth of the event management software market?
The growth of the event management software industry is being significantly influenced by the escalating preference for virtual events. These are entirely online events that allow attendees from anywhere in the globe to watch or engage in either single or multi-track presentation sessions, or collaborative encounters. They are broadcasted online through a variety of platforms such as virtual conferences, webinars, internal and external hybrid events. In October 2024, Event Academy, based in London and a provider of event management training, carried out a survey to determine the current status of event marketing. They analyzed the engagement of 7,424,640 individuals globally on social media for a year, ending on the 19th of September, 2024. According to the research findings, 62% of the respondents indicated virtual events as their primary consideration. In 2023, the worldwide virtual events market value was an impressive $171.4 billion and is projected to balloon to $889 billion by 2032. Other preferences included workshops (14.9%), networking events (14.6%), virtual conferences (13.4%), and live Q&A sessions (11.3%). In contrast, charity events showed lower engagement at 6.7%, with online courses and product launches trailing at 6.6% and 5.1% respectively. Consequently, the growing inclination towards virtual events is fueling growth in the event management software market.

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How will the growth rate of the event management software market shape industry trends by 2034?
The size of the event management software market has witnessed rapid growth lately. The forecast suggests an increase from $8.07 billion in 2024 to $9.09 billion in 2025, representing a compound annual growth rate (CAGR) of 12.7%. The historical growth has been brought about by factors like the necessity for efficiency and automation, emphasis on data security and compliance, usage across different industries, customization and branding possibilities, and the emergence of event registration platforms.

The market size of event management software is anticipated to experience a significant increase in the forthcoming years, expanding to $15.03 billion by 2029 with a compound annual growth rate of 13.4%. The expansion projected during the forecast period can be ascribed to the focus on inclusivity and accessibility, the shift towards sustainable and green events, the capacity for personalization, evolving compliance norms, and the integration of crowdsourcing and participant perspectives. The dominant trends projected for the forecast period encompass hybrid and virtual event solutions, comprehensive event platforms, mobile apps for events, contactless event scenarios, elevated security protocols, and the application of blockchain for ticketing and security purposes.

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What trends are poised to drive the future success of the event management software market?
Prominent enterprises operating in the event management software market are introducing new event applications to boost participation during events. These event management software systems are virtual tools devised to simplify and expedite the process of planning, organizing, and managing events which might include conferences, meets, and social events. To illustrate, in February 2022, Captello, a USA-based company launched GOALS solution, a platform intended to synchronize various event activities with goals and reward those participants who meet or surpass engagement benchmarks set by the event organizers. The platform links event activations, monitors progress, grants participants points for engagement, and provides progress overviews as well as leaderboards. The primary objective is to enhance participant engagement, improve the quality of data, and networking prospects while generating new sponsorship revenue channels for event organizers. This solution optimally elevates event experiences and promotes more profound participant involvement.

Which primary segments of the event management software market are driving growth and industry transformations?
The event management software market covered in this report is segmented -

1) By Component: Software, Services
2) By Deployment Type: On-premise, Cloud
3) By Organization Size: Small, Medium, Large
4) By End-User: Corporate, Government, Third-Party Planners, Education, Other End-Users

Subsegments:
1) By Software: Event Registration Software, Event Planning Software, Event Ticketing Software, Event marketing Software, Attendee Engagement Software, Event Analytics Software
2) By Services: Consulting Services, Implementation Services, Support And Maintenance Services, Training Services

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Which geographical regions are pioneering growth in the event management software market?
North America was the largest region in the event management software market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Who are the influential players reshaping the event management software market landscape?
Major companies operating in the event management software market include Active Network,Arlo Technologies , Attendify, Aventri, Bizzabo, Certain Inc., Cvent Inc., EMS Software LLC, Eventbrite, EventMobi, Gather Technologies,Ungerboeck,webMOBI, RainFocus, Regpack, SignUpGenius,XING Events, Eventzilla, Meeting Evolution, EventBooking, Bitrix24, Tripleseat, Accelevents, Glue Up, Event Espresso, Hubb LLC., Hubilo Inc., event geek

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What Is Covered In The Event Management Software Global Market Report?

•Market Size Forecast: Examine the event management software market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the event management software market for a structured understanding.
•Key Players Overview: Analyze major players in the event management software market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the event management software market.
•Segment Contributions: Evaluate how different segments drive overall growth in the event management software market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the event management software market.
•Industry Challenges: Identify potential risks and obstacles affecting the event management software market.
•Competitive Landscape: Review strategic developments in the event management software market, including expansions, agreements, and new product launches.

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