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Global Healthcare CRM Market Projected to Surpass $45.35 Billion by 2029 with 0.170935071349531% Annual Growth
Healthcare CRM Market
The increasing presence of CRM systems in hospital and clinic settings is anticipated to boost the growth of the healthcare CRM market. These CRM software applications manage a comprehensive database of patient information that is securely maintained and protected from external access. Patients have the convenience of accessing the needed information from the medical CRM software through text, phone calls, or emails, irrespective of their location. This accessibility offered by healthcare CRM systems allows immediate service delivery and resolution, improving the overall efficiency of medical establishments. For example, a 2022 article from Financesonline, a Poland-based review platform for SaaS/B2B software and financial products, reveals that over 90% of hospitals will implement electronic health records (EHR). CRM systems can enhance EHR usage by enabling consolidated communication for multiple patient engagements concurrently and offering access to patient profiles. As such, the surging implementation of CRM systems in healthcare settings bolsters the demand for the healthcare CRM market.
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What is the projected compound annual growth rate (CAGR) of the healthcare crm market from 2025 to 2034, and what factors influence it?
The size of the healthcare CRM market has seen a swift uptick in recent years. It is projected to swell from $20.87 billion in 2024 to $24.12 billion in 2025, registering a compound annual growth rate (CAGR) of 15.6%. Factors such as patient-focused care, adherence to regulations, management of population health, integration of telehealth, and management of referrals have contributed to the growth in the historic period.
In the forthcoming years, the healthcare CRM market is predicted to witness a swift expansion. The projection is that the market will increase to $45.34 billion by 2029, with a compound annual growth rate (CAGR) of 17.1%. Reasons such as the broadening of telemedicine, predictive analytics, interoperability, preparedness for pandemics, and value-based care contribute to the growth during the forecast period. Data analytics and insights, mobile CRM software, tailored care plans, artificial intelligence paired with chatbots, and social determinants of health are essential trends to watch in this period.
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How are the latest trends influencing the growth of the healthcare crm market?
Leading players in the healthcare CRM market are introducing innovative products like MyChart that improve patient engagement by offering access to medical records, enabling appointment setting, and facilitating secure communication with healthcare providers. Distinguished for its popularity, MyChart is a patient portal specifically designed to allow patients to access their personal health data and manage their healthcare-related transactions. For example, Epic Systems Corporation, an American healthcare software company, unveiled a new platform called Cheers in March 2022. Cheers is a specialised CRM platform explicitly designed for the healthcare industry aimed at increasing patient engagement and improving communication by deeply integrating with existing EHR systems. The platform enables healthcare institutions to engage with patients via trusted channels such as MyChart which significantly improves the chances of patient interactions compared to conventional outreach strategies.
What are the major segments of the healthcare crm market and their role in driving growth?
The healthcare CRM market covered in this report is segmented -
1) By Component: Software, Services
2) By Technology: Predictive, Mobile, Social, Collaborative, Other Technologies
3) By Deployment Model: On-Premise Model, Web or Cloud-based Model
4) By Application: Community Outreach, Community Health Education, Service Outreach or Promotion, Financial Donor Management, Case Coordination, Patient Information Management, Pre-Authorizations or Eligibility, Other Applications
5) By End-Users: Providers, Payers, Life Science Industry
Subsegments:
1) By Software: Patient Relationship Management Software, marketing Automation Software, Analytics And Reporting Tools, Appointment Scheduling Software
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Maintenance Services
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Which regions are key players in the growth of the healthcare crm market?
North America was the largest region in the healthcare CRM market in 2024. The regions covered in the healthcare CRM market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the key firms paving the way for growth in the healthcare crm market?
Major companies operating in the healthcare CRM market include accenture* plc, Allscripts Healthcare LLC, Amdocs, Alvaria Inc., Cerner Corporation, Healthgrades Marketplace LLC, IBM Corporation, Infor Inc., Keona Health, Microsoft Corporation, NICE Systems Inc., Oracle Corporation, Pegasystems Inc., R1 RCM Inc., SAP SE, SugarCRM Inc., Veeva Systems Inc., Verint Systems Inc., Zoho Corporation Pvt. Ltd., Athenahealth, Brightree LLC, ChARM Health Pty Ltd., CureMD Inc., DocPlanner Group, DrChrono, eClinicalWorks, Epic Systems Corp., Evariant Co., Greenway Health, HubSpot Inc., Insightly Inc., Kareo Inc.
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What Is Covered In The Healthcare CRM Global Market Report?
•Market Size Forecast: Examine the healthcare crm market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the healthcare crm market for a structured understanding.
•Key Players Overview: Analyze major players in the healthcare crm market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the healthcare crm market.
•Segment Contributions: Evaluate how different segments drive overall growth in the healthcare crm market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the healthcare crm market.
•Industry Challenges: Identify potential risks and obstacles affecting the healthcare crm market.
•Competitive Landscape: Review strategic developments in the healthcare crm market, including expansions, agreements, and new product launches.
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