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In-Depth Analysis of the Pet Wearable Market: Growth Opportunities, Key Trends, and Forecast 2025-2034
Pet Wearable Market
The pet wearable market has seen growth due to a surge in demand for pet monitoring worldwide. Pets are often seen as part of the family by their owners, which makes them more inclined to invest in pet-related products and services. The 2023-2024 APPA National Pet Owners Survey, led by the American Pet Products Association, shows that during the pandemic, 86.9 million families in the U.S. welcomed new pets. Furthermore, data from the Pet Food Manufacturers Association, a trade organization based in the UK for pet food, reveals that 3.2 million UK households brought home a new pet during the COVID-19 outbreak. The rise in pet ownership is an indicator of a growing need for pet-related products, including wearables for pets.
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What is the projected compound annual growth rate (CAGR) of the pet wearable market from 2025 to 2034, and what factors influence it?
The market for pet wearables has seen a swift expansion in recent years. From being worth $3.94 billion in 2024, it is predicted to increase in value to $4.55 billion in 2025, with a compound annual growth rate (CAGR) of 15.6%. The considerable growth established in the preceding period can be ascribed to factors such as heightened focus of pet owners on their pets' health and safety, a rise in pet ownership and their increasing humanization, the adaptation of wearable technology across numerous sectors, the recommendations for monitoring by veterinarians, and rules and regulations set forth for pet safety.
Projected expansion in the pet wearable industry is set to accelerate in the coming years, reaching a projected worth of $8.83 billion by 2029 and boasting a compound annual growth rate (CAGR) of 18.0%. This anticipated surge over the forecasting period can be attributed to a combination of factors including the proliferation of telemedicine services for pets, personalized pet health and wellness programs, AI-powered pet behavior study systems, a rise in pet fitness and activity monitors, as well as intelligent pet product and accessory development. Key trends for the forecast period incorporate wearables designed for particular pet species such as cats and birds, wearable technology for detecting pet emotions, augmented reality experiences tailored for pets, pet data marketplaces along with analytics, and subscription services for pet supervision.
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How are the latest trends influencing the growth of the pet wearable market?
Firms in the pet wearable market are progressively integrating IoT (Internet of Things) technology into pet tracking gadgets, enabling pet owners to effortlessly monitor their pet's activity and whereabouts. IoT-based pet tracking instruments leverage GPS (Global Positioning System) technology or cellular tower triangulation to determine the location of the tracker. This information can be availed through a companion app on the pet owner's mobile device. Key benefits of IoT-backed pet trackers include high accuracy in tracking location, geofencing alerts when the pet exits a designated area, and an extended battery span. For example, PetPace, a pet health monitoring tech firm from the US, rolled out PetPace 2.0, an AI-enabled smart dog collar in March 2024. This product continually tracks vital signs including temperature, pulse, respiratory rate, and activity levels through non-invasive sensors and sophisticated machine learning technology. The collar's importance is in its capacity to deliver almost instantaneous health updates, facilitating early discovery of possible health complications and promoting overall pet wellbeing while also allowing veterinarians to perform remote evaluations.
What are the major segments of the pet wearable market and their role in driving growth?
The pet wearable market covered in this report is segmented -
1) By Product Type: Smart Collar, Smart Camera, Smart Harness and Vest, Other Product Types
2) By Technology: RFID Devices, GPS, Sensor, Bluetooth, Other Technologies
3) By Application: Identification and Tracking, Monitoring and Control, Medical Diagnosis and Treatment, Other Applications
Subsegments:
1) By Smart Collar: GPS Tracking Collars, Activity Monitoring Collars, Health Monitoring Collars
2) By Smart Camera: Interactive Cameras, Pet Monitors with Treat Dispensers, Surveillance Cameras
3) By Smart Harness and Vest: GPS-Enabled Harnesses, Activity Tracking Vests, Safety Vests with LED Lights
4) By Other Product Types: Smart Leashes, Wearable Health Monitors, Pet Activity Trackers
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Which regions are key players in the growth of the pet wearable market?
North America was the largest region in the pet wearable market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet wearable market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the key firms paving the way for growth in the pet wearable market?
Major companies operating in the pet wearable market include Allflex Inc., Avid Identification Systems Inc., Dairymaster Ltd., Datamars Inc., Felcana, FitBark Inc., Garmin Ltd., GoPro Inc., Invisible Fence Inc., Konectera Inc., Scollar Inc., Tractive GmbH, Trovan Global, PetPace Ltd., Motorola Mobility LLC, Num'axes S.A., Dogtra Shop Ltd., Dog Tracker Nano, Indiegogo Inc., GIBI Technologies Inc., Nedap NV, Omnia Technologies Pvt. Ltd., Pawbo Inc., Wagz Inc., Link AKC, Mars Incorporated, Loc8tor Ltd., Anser Innovation LLC, Pet Vu Inc., Petrek Mechanical Contractors Ltd., DOTTpet, WonderWoof Pvt. Ltd., Pawscout Inc., Voyce Inc., Petkit Network Technology Co. Ltd.
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What Is Covered In The Pet Wearable Global Market Report?
•Market Size Forecast: Examine the pet wearable market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the pet wearable market for a structured understanding.
•Key Players Overview: Analyze major players in the pet wearable market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the pet wearable market.
•Segment Contributions: Evaluate how different segments drive overall growth in the pet wearable market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the pet wearable market.
•Industry Challenges: Identify potential risks and obstacles affecting the pet wearable market.
•Competitive Landscape: Review strategic developments in the pet wearable market, including expansions, agreements, and new product launches.
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