Press release
Baby Powder Market Set to Reach $2.56 Billion by 2029 with 11% Yearly Growth
Baby Powder Market
The rising need for baby cleanliness items significantly impacts the baby powder market's expansion. Baby cleanliness involves keeping the child's skin and genitals clean. Baby powder acts as a cleaning product because it soaks up moisture, aiding in sweat and bacterial development. Kids are more susceptible to infections and diseases, and with the escalating effects of COVID, the need for personal hygiene among children has increased. For example, as per an article by PETERSON-KFF Health System Tracker, a track record of the efficiency of the US healthcare system, it highlighted that the average monthly center-based child care expenses for a baby in the US are approximately $1,230. With an annual cost of $24,243 or $2,020 monthly, Washington, D.C. has the highest childcare expenses among all states. The expense of an infant's childcare in the District is on par with the monthly rent for a one-bedroom flat. Massachusetts follows with the second highest childcare expenses in the country, with an annual total of $20,913. Consequently, the growing need for baby cleanliness items is propelling the baby powder market's growth.
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What is the future CAGR of the baby powder market, and how will it impact industry expansion?
The baby powder industry has experienced significant expansion in the past few years. Its market value is predicted to increase from $1.56 billion in 2024 to $1.69 billion in 2025, with a compound annual growth rate (CAGR) of 8.4%. Factors such as the heightened birth rates, modifications in lifestyle, growing consciousness about product safety, health and wellness inclination, and a surge in urbanization have contributed to the growth experienced in the historic period.
In the upcoming years, the baby powder market is predicted to experience significant expansion, with its value projected to ascend to $2.56 billion in 2029 showcasing a compound annual growth rate (CAGR) of 11.0%. This industry's development in the forecast period can be credited to the acceleration in e-commerce, proliferation of digital platforms for parenting, the rise in the working women demographic, and an increase in disposable income. The foreseeable future will manifest trends such as talc-free compositions, an inclination towards natural and organic elements, hypoallergenic offerings, personalized fragrances, and medical-grade powders.
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What are the most significant trends transforming the baby powder market today?
Leading corporations in the baby powder industry are leveraging product innovations like Vivvi and Bloom to gain competitive advantage. These products, used as baby powder, incorporate elements such as cornstarch or arrowroot powder. For example, Johnson & Johnson, a pharmaceutical company based in the US, introduced Vivvi and Bloom in July 2022. This baby powder, free from talc, is composed of natural ingredients beneficial for infants. The range also extends to a comprehensive 2-in-1 body wash and shampoo, baby lotion, and massage oil for infants.
Which key market segments comprise the baby powder market and drive its revenue growth?
The baby powder market covered in this report is segmented -
1) By Product: Talc-Based, Talc-Free
2) By Distribution Channel: Online, Offline
3) By End User: Infant, Toddler
Subsegments:
1) By Talc-Based: Talc Powder, Talc with Additional Ingredients (e.g., fragrances, moisturizers)
2) By Talc-Free: Cornstarch-Based Powder, Arrowroot Powder, Rice Powder, Other Natural Powders
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What regions are at the forefront of baby powder market expansion?
Asia-Pacific was the largest region in the baby powder market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby powder market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the leading players fueling growth in the baby powder market?
Major companies operating in the baby powder market include Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Church & Dwight* Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, Oriflame Cosmetics, Revlon
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What Is Covered In The Baby Powder Global Market Report?
•Market Size Forecast: Examine the baby powder market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the baby powder market for a structured understanding.
•Key Players Overview: Analyze major players in the baby powder market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the baby powder market.
•Segment Contributions: Evaluate how different segments drive overall growth in the baby powder market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the baby powder market.
•Industry Challenges: Identify potential risks and obstacles affecting the baby powder market.
•Competitive Landscape: Review strategic developments in the baby powder market, including expansions, agreements, and new product launches.
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