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Explosive Growth In Internet Users Boosts Cloud Advertising Market Driver: A Major Catalyst in the Evolution of the Cloud Advertising Market in 2025

02-21-2025 08:40 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Cloud Advertising Market

Cloud Advertising Market

How Are the key drivers contributing to the expansion of the cloud advertising market?
The surge in the quantity of internet users is playing a significant role in propelling the expansion of the cloud advertising market. The internet facilitates the connection of computers worldwide for disseminating information, communication, and engaging with data resources via an internet link. Cloud advertising harnesses the capabilities of a cloud-based system to exhibit advertising campaigns using the internet and social media channels. Hence, as the number of internet users swells, it engenders more consumer involvement with cloud advertising platforms. For example, data from the National Telecommunications and Information Administration, an agency of the US Government, revealed that as of June 24, the quantity of internet users in the U.S. grew by 13 million in comparison to 21. As such, the brisk growth in the number of internet users is aiding the success of the cloud advertising market.

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What growth opportunities are expected to drive the cloud advertising market's CAGR through 2034?
The scale of the cloud advertising market has experienced robust expansion in the past few years. The projection for growth is from $85.93 billion in 24 to $93.15 billion in 25, a compound annual growth rate (CAGR) of 8.4%. The historical period's growth can be ascribed to factors such as enhanced internet access, precise advertising, data analysis, cost-effectiveness, and international reach.

Predictions indicate a swift expansion in the cloud advertising market size in the coming years, with a projection to skyrocket to $162. billion by 29, growing at a compound annual growth rate (CAGR) of 14.8%. This expected surge during the projection period can be ascribed to the rise in artificial intelligence-based advertising, the growth of programmatic advertising, AR advertising, cross-device targeting, and improved personalization. Notable trends anticipated in the forecast period encompasses the dominance of video advertising, the evolution of native advertising, optimization of voice search, the impact of 5g technology, and an emphasis on sustainability in advertising.

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What are the emerging trends shaping the future of the cloud advertising market?
Major corporations involved in the cloud advertising sector are emphasizing the creation of technologically advanced solutions, notably cloud-based platforms for financial institutions, with the aim of being market leaders. The notion of a cloud-based platform designed for financial entities means a web-based service or system allowing businesses like banks, credit unions, and investment firms to offer financial services and handle operations. For example, in December 23, Fair Isaac Corporation (FICO), an American-based software firm, unveiled its cloud-based platform to support financial entities in maximizing operations and fostering innovation in the growing field of digital banking in India. This allows Indian banking institutions to take advantage of sophisticated analytics and AI capabilities. The primary objective of this platform is to boost decision-making methods and uplift customer experiences in the banking industry. By operating on the Amazon Web Services (AWS), the FICO Platform prioritizes security, speed, and scale, providing businesses the capacity to process substantial data volumes effectively, with an emphasis on delivering highly personalized services.

Which growth-oriented segments of the cloud advertising market are leading the industry's development?
The cloud advertising market covered in this report is segmented -

1) By Type: Public Cloud, Private Cloud, Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises
4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users

Subsegments:
1) By Public Cloud: Cloud-based Ad Platforms, SaaS Advertising Solutions, Programmatic Advertising Services
2) By Private Cloud: Dedicated Ad Infrastructure, Custom Advertising Solutions, On-premises Advertising Tools
3) By Hybrid Cloud: Integrated Advertising Solutions, Cross-platform Campaign Management, Data Storage And Analytics

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What regions are leading the charge in the cloud advertising market?
North America was the largest region in the cloud advertising market in 24.Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

What companies are at the forefront of innovation in the cloud advertising market?
Major companies operating in the cloud advertising market include Amazon Web Services Inc., Adobe Systems Incorporated, Salesforce Inc., SAP SE, International Business Machines Corporation, Oracle Corporation, Google LLC, Imagine Communications, Marin Software Inc., Rackspace Technology Inc., Microsoft Corporation, Viant Technology LLC, Hewlett Packard Enterprise Development LP, Sprinklr Inc., InMobi, Acquia Inc., Dell Inc., Kubient Inc., Demandbase Inc., Experian Information Solutions Inc., Sitecore, MediaMath Inc., Nielsen Holdings plc, Pegasystems Inc., Sailthru, FICO (Fair Isaac Corporation), HubSpot Inc., AdRoll Group (Nextroll Inc. ), Roku Inc.

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What Is Covered In The Cloud Advertising Global Market Report?

•Market Size Forecast: Examine the cloud advertising market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the cloud advertising market for a structured understanding.
•Key Players Overview: Analyze major players in the cloud advertising market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the cloud advertising market.
•Segment Contributions: Evaluate how different segments drive overall growth in the cloud advertising market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the cloud advertising market.
•Industry Challenges: Identify potential risks and obstacles affecting the cloud advertising market.
•Competitive Landscape: Review strategic developments in the cloud advertising market, including expansions, agreements, and new product launches.

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With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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