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Leading Growth Driver in the Automation Testing Market in 2025: Rising Demand For Automation Testing Fueling Market Growth Driver's Influence
Automation Testing Market Size
An upsurge in the need for automating testing procedures is expected to fuel the expansion of the automation testing market. Offering considerable advantages like performing regular tasks, rapid fault detection, precision, and ongoing feedback, automation testing lessens the requirement for time and manpower, which subsequently decreases software testing expenses. These advantages are encouraging companies to apply automation testing to their software. In addition, digitization and automation tools help in reducing the dependence on human labor. This allows business operations to be automated and the creation of fresh digital testing models using internet-based solutions and advanced technologies such as blockchain, IoT, 5G, cloud computing, AI, robots, and data science. For example, in December 2022, a report from the World Economic Forum, a Switzerland-based non-governmental lobbying organization, which discussed the digitization of SMEs, highlighted that a whopping 97% of international firms have sped up their adoption of automation technology. This included SMEs, accounting for more than 90% worldwide. Hence, escalated demand for automation in testing procedures will trigger the market growth of automation testing.
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How will the growth rate of the automation testing market shape industry trends by 2034?
The market size for automation testing has experienced quick expansion in the past few years. It's set to grow from $25.4 billion in 2024 to $29.29 billion in 2025, with a compound annual growth rate (CAGR) of 15.3%. This growth during the historical period can be attributed to several factors including an increase in software development and releases, the need for a faster time-to-market, escalating complexity of software applications, the requirement for efficient bug detection and resolution, and the uptake of agile and DevOps methodologies.
Expectations are high for the automation testing market, as it's anticipated to experience a significant surge in size over the coming years. By 2029, it is projected to expand to a worth of $59.91 billion with a compound annual growth rate (CAGR) of 19.6%. Such growth in the prediction period can be associated with the burgeoning adoption of continuous testing within DevOps pipelines, increased application of test automation within mobile and web-based applications, and the rising tendency to adopt codeless test automation solutions, along with an emphasis on test data automation. The forecast period also expects to see prominent trends like shift-left testing for the early detection of bugs, the application of containerization to create scalable testing environments, the implementation of test automation in microservices architecture, the adoption of Behavior-Driven Development (BDD) guidance in testing, and the utilization of Robotic Process Automation (RPA) in test automation.
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What trends are poised to drive the future success of the automation testing market?
The increased uptake of cutting-edge technologies is a rising trend in the automation testing market. The key benefit of progressive automation testing is the reduction in time-to-market, allowing businesses to launch flawless products by managing recurring tasks with less resource consumption, thereby optimizing business returns. It offers a more comprehensive analysis than traditional manual testing, particularly when certain tests don't perform as expected. Big corporations within the automation testing market are incorporating sophisticated technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to simplify and enhance the effectiveness of their services. For example, in June 2023, TestGrid, an American company that provides comprehensive automation cloud and on-premise testing solutions, launched an AI-powered testing platform. This platform simplified the process of test case creation in English, behavior-driven development (BDD), and comma-separated values (CSV) formats for users, eliminating the need for them to write complicated scripts. Furthermore, this platform supports tests on more than 1000 real devices, diverse web browsers, and various operating systems. This drastically simplifies testing processes and ensures the seamless functioning of software.
Which primary segments of the automation testing market are driving growth and industry transformations?
The automation testing market covered in this report is segmented -
1) By Component: Testing Type, Services
2) By Type: Functional Testing, Non-Functional Testing
3) By Service: Advisory And Consulting Services, Planning And Development Services, Implementation Services, Managed Services
4) By End-User: IT And Telecommunication, BFSI, Healthcare, Retail, Transportation And Logistics, Aviation, Hospitality, Government, Energy And Power
Subsegments:
1) By Testing Type: Functional Testing, Performance Testing, Regression Testing, Load Testing, User Interface (UI) Testing, Security Testing
2) By Services: Test Automation Consulting, Test Automation Framework Development, Test Script Development And Maintenance, Training And Support Services, Managed Testing Services
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Which geographical regions are pioneering growth in the automation testing market?
North America was the largest region in the automation testing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automation testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Who are the influential players reshaping the automation testing market landscape?
Major companies operating in the automation testing market include accenture* plc., AFour Technologies Pvt Ltd., Applitools, Astegic Inc., Broadcom Inc., Capgemini, Cigniti Technologies Ltd., Cygnet Infotech Pvt Ltd., HCL Technologies Limited., Hexaware Technologies Limited., Infosys Limited., International Business Machines Corporation, Keysight Technologies, Mindtree Limited., NTT DATA Group Corporation., Parasoft Corporation, Qualitest Group., Ranorex GmbH., Sauce Labs Inc., SmartBear Software, Tata Consultancy Services Limited., Tech Mahindra Limited., Tricentis LLC., Wipro Limited., Xoriant Solutions Pvt. Ltd., Zensar Technologies Limited., Zycus Inc.
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What Is Covered In The Automation Testing Global Market Report?
•Market Size Forecast: Examine the automation testing market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the automation testing market for a structured understanding.
•Key Players Overview: Analyze major players in the automation testing market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the automation testing market.
•Segment Contributions: Evaluate how different segments drive overall growth in the automation testing market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the automation testing market.
•Industry Challenges: Identify potential risks and obstacles affecting the automation testing market.
•Competitive Landscape: Review strategic developments in the automation testing market, including expansions, agreements, and new product launches.
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