Blue Sheep helps RAC Business gain greater insight into a growing SME market

Bristol, UK, 2016-Nov-28 - The RAC, a motoring organisation with more than eight million private and business members, has chosen Blue Sheep to help it gain greater visibility of the SME market.

Working with RAC Business, which offer a range of services for corporate customers, Blue Sheep enabled the organisation to create a prospect-focused marketing database to deliver challenging revenue growth targets.

Using Blue Sheep’s Business Universe and Money Map tool, RAC Business has increased customer insight as well as cleansed and enhanced its existing customer data for deeper levels of analysis.

Paul Coward, Senior Marketing Insight Manager for RAC said:

“Data insight is core to our strategy, we use it to understand our customers and businesses that are potential customers, ensuring our products and services are optimised to meet their needs.”

Blue Sheep Founder and Chairman Iain Lovatt said:

“Using our Money Map insight tool, RAC Business now has a much clearer view of its most profitable prospects in each sector, with enhanced knowledge to focus marketing on the segments that will benefit greatly from RAC’s services.”

You can read more about the RAC and Blue Sheep in our case study: (http://info.bluegroupinc.com/bluesheep/rac-case-study-0)

ABOUT THE RAC

The RAC was formed in 1897, an organisation best known for its vehicle breakdown assistance. Today, the RAC has approximately 1,500 patrol vehicles, attending 2.2 million breakdowns a year.

RAC Business looks after six million corporate vehicles, offering breakdown services, telematics, accident management and fuel card services.

ABOUT BLUE SHEEP

Since 1986, Blue Sheep has been creating marketing solutions to meet our client’s B2B and B2C challenges, with a breadth of talent and experience that has helped maintain its position at the forefront of the database, insight and analytics market, as well as become a respected name for multichannel software solutions and Single Customer View databases.

Blue Sheep has worked with a number of well-known brands from a wide variety of verticals, including finance, government, hospitality, media, retail, technology and online gaming. Some of our clients include De Vere, Wyndham, UBM, Misco, RAC, Travelodge, CapitalOne, Liverpool Victoria and many more. www.bluesheep.com

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This release was published on openPR.