Press release
Interactive Display Market to be Worth $51.24 Billion by 2031
According to this latest publication from Meticulous Research®, the interactive display market is projected to reach $51.24 billion by 2031, at a CAGR of 9.9% from 2024 to 2031. The growth of the interactive display market is driven by the widespread adoption of interactive learning solutions in classrooms, the increased adoption of self-service displays in the hospitality sector, and the rising demand for interactive signage and kiosks. However, challenges related to the installation and maintenance of interactive display components may restrain market growth.
The rising adoption of AR & VR technology to enhance consumer experiences and the increasing demand for interactive kiosks in the retail sector is expected to create market growth opportunities. However, performance and accuracy issues are some of the challenges impeding the market's growth. Additionally, the emergence of AI-powered interactive displays is a prominent trend in the interactive display market.
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Based on product, the interactive display market is segmented into interactive flat panel displays, interactive whiteboards, interactive kiosks, interactive video walls, and other products. In 2024, the interactive kiosks segment is expected to account for the largest share of over 38.0% of the interactive display market. This segment's large market share can be attributed to the increasing adoption of interactive flat panel displays in auditoriums, classrooms, boardrooms, huddle rooms, and other settings.
However, the interactive video walls segment is expected to record the highest CAGR during the forecast period. This segment's growth is driven by the advantages offered by interactive displays over traditional video walls, including enhanced viewer engagement and superior digital experiences.
Based on panel size, the interactive display market is segmented into less than 32", 32"-65", and 65" and above. In 2024, the 32"-65" segment is expected to account for the largest share of over 54.0% of the interactive display market. This segment's large market share can be attributed to factors such as the wide range of displays available in this size category and the increasing emphasis of companies on developing wider and slimmer panels.
However, the 65" and above segment is expected to record the highest CAGR during the forecast period. This segment's growth is driven by the increasing demand for large interactive displays in the entertainment sector, as well as the rising adoption of interactive display solutions across various sectors, including healthcare, retail, education, hospitality, and corporate.
Based on display type, the interactive display market is segmented into LCD, LED, OLED, and other display types. In 2024, the LCD segment is expected to account for the largest share of over 41.0% of the interactive display market. This segment's large market share can be attributed to the growing adoption of LCD interactive displays, particularly among consumers with limited investment capability, due to their lower cost compared to LED and OLED displays.
However, the OLED segment is expected to record the highest CAGR during the forecast period. This segment's growth is driven by the increase in R&D efforts aimed at developing OLED-based interactive displays to meet the rising consumer demand for sustainable, efficient, and low-power-consuming display solutions.
Based on end user, the interactive display market is segmented into retail, BFSI, healthcare, corporate & government, transportation, education, sports & entertainment, hospitality, and other end users. In 2024, the retail segment is expected to account for the largest share of over 21.0% of the interactive display market. This segment's large market share can be attributed to the increased utilization of interactive displays in the retail sector to enhance sales and customer engagement and build brand image, coupled with the increasing focus of retailers on integrating self-service technology to enable faster transactions.
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However, the hospitality segment is expected to record the highest CAGR during the forecast period. This segment's growth is driven by the rising installation and utilization of interactive screens and kiosks in hotel reception or lounge areas to enable guests to explore the hotel's services, amenities, and nearby attractions.
Based on geography, the interactive display market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 37.0% of the interactive display market. North America's significant market share can be attributed to the widespread adoption of interactive displays across sectors such as retail, healthcare, and corporate. Additionally, the rapid integration of interactive displays in the education sector and the expansion of transportation networks, educational facilities, and commercial establishments further contribute to the region's large market share.
However, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. The growth of this regional market can be attributed to increasing government investments in the education sector to promote the adoption of advanced teaching technologies, rapid growth in the retail sector, and the rising adoption of advanced solutions across various operational domains such as marketing, advertising, and customer communications.
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Key Players:
Some of the key players operating in the interactive display market are LG Electronics, Inc. (South Korea), Samsung Electronics Co., Ltd. (South Korea), Panasonic Holding Corporation (Japan), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Group (China), AUO Corporation (Taiwan), BenQ Corporation (Taiwan), Planar Systems, Inc. (U.S.), ViewSonic Corporation (U.S.), Pro Display (U.K.), Elo Touch Solutions, Inc. (U.S.), Promethean Limited (U.S.), Meridian Kiosks (U.S.), TableConnect (Austria), and SMART Technologies ULC (Canada).
Key questions answered in the report-
• Which are the high-growth market segments based on product, panel size, display type, and end user?
• What was the historical market for interactive display?
• What are the market forecasts and estimates for the period 2024-2031?
• What are the major drivers, restraints, and opportunities in the interactive display market?
• Who are the major players in the interactive display market, and what are their market shares?
• What is the competitive landscape like?
• What are the recent developments in the interactive display market?
• What are the different strategies adopted by the major players in the interactive display market?
• What are the key geographic trends, and which are the high-growth countries?
• Who are the local emerging players in the interactive display market, and how do they compete with the other players?
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Each year, we conduct over 300 syndicated studies and manage 60+ consulting engagements across eight key industry sectors and 20+ geographic markets. With a focus on solving the complex challenges facing global business leaders, our research enables informed decision-making that propels sustainable growth and operational excellence. We are dedicated to delivering high-impact solutions that transform business performance and fuel innovation in the competitive global marketplace.
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