Press release
Hair Care Market Worth $121.08 Billion by 2032
According to this latest publication from Meticulous Research®, the hair care market is projected to reach $121.08 billion by 2032, at a CAGR of 4.1% from 2025 to 2032.
The growth of this market is attributed to the growing demand for organic hair care products, the increasing spending on beauty and personal products, the rising hair-related problems, and the growing demand for cosmetology services for hair care. In addition, the increasing penetration of e-commerce and increasing focus on hair styling in developing countries offer market growth opportunities.
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The hair care market is segmented by Product (Shampoos, Conditioners, Hair Oils, Hair Colors, Hair Serums, Hair Styling Products [Hair Wax, Hair Sprays, Hair Styling Gels, Other Hair Styling products] and Other Hair Products), Type (Organic, Synthetic), Price Category (High-end hair Products, Medium-end Hair Products, Low-end Hair Products), Distribution Channel (Supermarkets & Hypermarkets, Pharmacies, Beauty Salons, Online Stores), End User (Males, Females, Kids), and Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa).
Based on product, in 2025, the shampoos segment is expected to account for the largest share of the hair care market. Shampooing is the most usual form of cleansing hair. The availability of a variety of shampoos for different demographics, hair problems, or purchasing power is the key factor contributing to the large market share of this segment.
Based on type, in 2025, the organic segment is projected to register the highest CAGR over the forecast period. The growth of this segment is attributed to the rising demand for organic hair products due to their benefits as people are becoming more aware of environmental and health issues. Furthermore, synthetic products contain many harmful chemicals, which has shifted consumers' inclination toward purchasing organic products.
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Based on distribution channels, in 2025, the supermarkets & hypermarkets segment is expected to account for the largest share of the hair care market. Supermarkets & hypermarkets provide significant benefits to customers while shopping for hair care products, including the availability of various products and discounted prices. People prefer purchasing hair care products from supermarkets and hypermarkets due to the freedom of selection that comes with a wide range of hair care products for various hair problems.
Based on end user, in 2025, the females segment is expected to account for the largest share of the hair care market. The availability of a number of products specifically designed to resolve hair problems in women and a high focus on hair care to improve appearance are the factors supporting the large market share of this segment.
Based on geography, Asia-Pacific is slated to record the highest CAGR during the forecast period. A large proportion of the population using hair care products, the growing middle-class population coupled with increased spending on personal care, and inclination towards the use of organic or herbal products among the consumers in Asia-Pacific are the factors supporting the large share of this market.
Key Players
Key companies operating in the hair care market are L'Oréal S.A. (France), The Procter & Gamble Company (U.S.), Kao Corporation (Japan), Unilever PLC (U.K.), Shiseido Company, Limited (Japan), Johnson & Johnson Services, Inc. (New Jersey), Avon Products, Inc. (U.K.), Revlon Consumer Products Corporation (U.S.), Beiersdorf AG (Germany), Henkel AG & Co. KGaA (Germany), Natura &Co Holding S.A. (Brazil), Aveda Corporation (U.S.), and Oriflame Cosmetics S.A. (Switzerland).
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Key questions answered in the report-
• Which are the high-growth market segments in terms of product, type, price category, distribution channel, end user, and geography?
• What was the historical market for hair care across the globe?
• What are the market forecasts and estimates for the period 2025-2032?
• What are the major drivers, restraints, and opportunities in the global hair care market?
• Who are the major players in the global hair care market?
• How is the competitive landscape, and who are the market leaders in the global hair care market?
• What are the recent developments in the hair care market?
• What are the different strategies adopted by the major players in the hair care market?
• What are the geographic trends and high-growth regions/countries?
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Each year, we conduct over 300 syndicated studies and manage 60+ consulting engagements across eight key industry sectors and 20+ geographic markets. With a focus on solving the complex challenges facing global business leaders, our research enables informed decision-making that propels sustainable growth and operational excellence. We are dedicated to delivering high-impact solutions that transform business performance and fuel innovation in the competitive global marketplace.
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