Global Raising Agents Market Poised for Growth: Forecast to Reach USD 47.3 Billion by 2034 with a 3.4% CAGR

The global raising agents market was valued at USD 29,288.3 million in 2019 and is projected to grow at a CAGR of 2.8% from 2019 to 2023, reaching USD 33,874.2 million in 2024. Looking ahead, forecasts for 2024-2034 anticipate a CAGR of 3.4%, driving the market to USD 47,323.2 million by 2034.

As a fundamental component of the food and baking industries, the raising agents market includes key products such as baking powder, baking soda, cream of tartar, and emerging natural leavening alternatives. These ingredients are essential in achieving the desired rise, texture, and consistency in baked goods and processed foods.

While baking powder and soda continue to dominate the market, the industry is witnessing a shift toward clean-label and sustainable formulations, responding to growing consumer demand for natural and organic ingredients. Additionally, technological advancements, including automation and data analytics, are enhancing efficiency, quality control, and supply chain transparency.

The continuous evolution of the food and beverage industry remains a key driver for innovation and expansion in the raising agents market, ensuring its sustained growth in the coming decade.

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Driving Forces behind Market Growth
1. Innovations in Raising Agents
Manufacturers are introducing advanced formulations, catering to evolving consumer preferences. Products like low-sodium, gluten-free, and organic raising agents are gaining traction among health-conscious and environmentally aware consumers.
2. Clean-Label and Organic Trends
The shift toward natural and clean-label products has prompted companies to explore sustainable formulations, including non-GMO and organic baking powders. These products align with consumer demands for transparency and sustainability.
3. Technological Advancements
Automation, data analytics, and quality management systems are enhancing operational efficiency and product traceability, supporting growth across the supply chain.
4. Regional and Customized Solutions
Producers are leveraging regional expertise and offering tailored products for niche markets, such as customized baking mixes for small-scale users or specialty segments.

Key Industry Highlights
1. Dominance of Bakery Applications
The bakery sector continues to lead in raising agent usage, owing to the widespread consumption of bread, cakes, and pastries. Specialized raising agents are being developed to cater to diverse baking needs in this competitive market.
2. Rise of Organic Agents
The organic raising agents segment is poised for rapid growth, with a forecasted CAGR of 4.0%, capturing a market share of 21% by 2034.
3. Offline Retail Dominance
Consumers prefer purchasing raising agents in physical stores to inspect product quality. The offline retail segment is projected to achieve a market value of USD 17,036.3 million by 2034, with a CAGR of 3.7%.

Regional Analysis of the Raising Agents Industry (2024-2034)
North America: Steady Demand Amidst Baking Industry Growth
The raising agents market in North America, particularly in the USA, is experiencing steady demand due to the well-established bakery and confectionery industries. With a CAGR of 3.1%, the market is driven by increasing consumer preference for convenience foods, gluten-free baking, and clean-label ingredients. The rise of home baking trends and artisanal bakery products further support market expansion.

Europe: Growing Preference for Natural and Organic Ingredients
In Europe, key markets like the UK (2.7%) and Germany (2.9%) are witnessing a shift toward natural and aluminum-free raising agents due to stricter food regulations and growing health awareness. The demand for organic baking powder and yeast is increasing, particularly among health-conscious consumers. Germany, being a major hub for baked goods, continues to drive innovations in clean-label raising agents.

Asia-Pacific: Strong Growth Driven by Industrial and Home Baking
The Asia-Pacific region is emerging as a lucrative market, with China (4.2%) and Japan (3.5%) leading the expansion. The rising popularity of Western-style baked goods, growing urbanization, and an increase in disposable income are major drivers. China's rapid foodservice industry growth and Japan's preference for premium, high-quality baking ingredients contribute to market expansion.

Latin America & Middle East: Emerging Markets with Untapped Potential
Latin America and the Middle East are gradually expanding their footprint in the raising agents industry. Increasing demand for bakery products, coupled with rising consumer awareness about food quality and shelf stability, is expected to fuel market growth in these regions. The shift toward packaged and processed food consumption further accelerates demand.

Competition Outlook

The global Raising agents industry is set to become an increasingly competitive space in the next few years. With key market players engaging in product innovations and expansion, mergers and acquisitions are expected to be a strategy that companies will employ to improve their market share and competitiveness.

Such manufacturers are likely to seek the development of new and improved formulations of baking powder, baking soda and other Raising agents to meet the changing consumer demands for better and more eco-friendly options.
Also, due to technological advancements and research collaborations, other industry stakeholders are forming strategic alliances with researchers and technology firms in a bid to improve the technology and science which can increase the performance and functionality of all Raising agents. Their ability to optimize production processes and reduce costs, while minimizing adverse environmental impact can be beneficial to the stakeholders.

• A prominent baking powder brand, Clabber Girl, expanded its idea further by producing a more targeted line of pure non-GMO organic baking powders in 2022.
• In 2021, Cholula Hot Sauce, best known for hot sauce on a baking soda base, was acquired by spice and seasoning manufacturer McCormick & Company.
• In 2021, Bob's Red Mill, an American whole grain and specialty flour supplier, rolled out a new range of plant-based mixes for baking with leavening ingredients including sodium bicarbonate and tartar cream.

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Leading Companies
• Clabber Girl Corporation
• Rumford
• Calumet Baking Powder
• Arm & Hammer
• Bob's Red Mill
• Frontier Co-op
• Hain Celestial Group
• Argo
• Featherweight
• Ener-G Foods
• Hoosier Hill Farm
• Spice World
• Spicely Organics
• Starwest Botanicals
• Wholesome Sweeteners
• Others

Key Segments of Raising Agents Report
By Product Type:
As per Product Type, the industry has been categorized into Baking Powder, Baking Soda, Cream of Tartar, Organic Agents and Others.

By Application:
As per Application, the industry has been categorized into Bakery Products, Confectionery Products, Biscuits and Crackers, Packaged Food Products, Fried Food Products and Other Food Products.

By Sales Channel:
As per Sales Channel, the industry has been categorized into Direct Sales & Wholesalers, Modern Grocery Retailers, Independent Grocery Retailer and Non-Store Retailers.

By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific and Middle East & Africa.

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