Press release
Yale to showcase technologies for best-in-class warehouse performance at ProMat 2025
GREENVILLE, N.C. (Feb. 18, 2025) - Yale Lift Truck Technologies will bring an interactive booth experience featuring the latest advances in technology in and around the lift truck at ProMat in Chicago, March 17-20. At booth S-647 in Hall A, Yale will feature next-gen lift truck automation, award-winning operator assistance technology, core lift truck models and other solutions designed to address the most pressing challenges facing warehouse operations today."The labor crunch is a growing problem that affects warehouses at all levels, from critical personnel on the front lines of picking, storage and other critical tasks, to the skilled technicians and engineers that keep critical equipment and processes up and running," says Brad Long, Global Activation Manager, Yale Lift Truck Technologies. "At ProMat, our goal is to showcase technologies that can help address labor challenges at every level, from enhancements that help make operators more confident and productive, to innovations that allow managers to solve critical challenges in ways they never thought possible."
The Yale booth will feature live demonstrations and other exhibits showcasing the company's advanced technology solutions and warehouse products, including:
• An interactive experience featuring the company's next-generation lift truck automation platform
• Demonstrations of its award-winning Yale Reliant™ operator assist system
• A first look at a new direct-store delivery solution designed to conquer the unique challenges of last-mile delivery
• A core lineup of warehouse lift trucks designed around critical labor, safety and productivity challenges
• Concept lift trucks featuring innovations designed to meet the ever-changing requirements of modern warehouses
Yale experts will also present two seminars that take a deep dive into key technology sets that help address the labor and safety concerns of today's warehouses:
• Lift truck safety: Balancing reactive and proactive strategies to promote a safer warehouse
o Date: Monday, March 17, 3:45 p.m. - 4:30 p.m.
o Location: Theater A
o With forklift accidents a concern across industries, operations must take steps to mitigate risks. Learn about the full spectrum of operator assist solutions and get a concrete understanding of reactive versus proactive approaches to lift truck safety.
• What's new in lift truck automation, and how it benefits today's warehouses
o Date: Tuesday, March 18, 10:30 a.m. - 11:15 a.m.
o Location: Robotics Theater
o Covering every million square feet of warehouse space requires 80-100 lift trucks. But, with skilled labor at a premium, who will operate them? Learn how recent technological advances enable today's automated lift trucks to be implemented faster and at significantly lower cost.
1400 Sullivan Drive
Greenville, NC 27834
United States
COMPANY CONTACT
Brad Long
Yale Lift Truck Technologies
252-412-3652
brad.long@hyster-yale.com
MEDIA CONTACT
Dan Gauss
Koroberi
336-409-5391
dan@koroberi.com
ABOUT YALE LIFT TRUCK TECHNOLOGIES
Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today's demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.
Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.
©2025 Hyster-Yale Materials Handling, Inc., all rights reserved. Yale and are trademarks of Hyster-Yale Materials Handling, Inc.
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