Bread Market Size, Share, Trends & Report | 2034

Bread Market Outlook

According to the report by Expert Market Research (EMR), the global bread market reached a value of USD 196.95 billion in 2024. Fueled by increasing consumer demand for convenience, the growing popularity of artisanal and specialty breads, and the rising inclination toward healthier and functional bakery products, the market is projected to grow at a compound annual growth rate (CAGR) of 6.40% between 2025 and 2034, reaching a value of USD 344.25 billion by 2034.

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Bread, one of the oldest and most essential staples in global diets, continues to be a significant part of everyday life across the world. From traditional loaves to innovative and health-focused variations, the bread market is expanding rapidly, driven by changing consumer preferences and new trends within the bakery sector. The ongoing focus on product diversification, along with the increasing interest in dietary alternatives, has further reinforced bread's relevance in modern diets. As bread production evolves to meet the needs of a more health-conscious and diverse global consumer base, it is expected that the bread market will maintain a steady trajectory of growth in the coming years.

Key Drivers of Market Growth

Several factors are driving the growth of the bread market. These include changing dietary habits, increased demand for on-the-go foods, the growing preference for healthier and functional food options, and the rise of innovative bread varieties that cater to different culinary preferences.

Changing Dietary Habits and Consumer Preferences: Over recent years, there has been a shift in consumer eating habits, with increasing demand for convenience, healthier options, and variety in food choices. Bread, being an essential component of meals in various cultures, is now experiencing an evolution in terms of ingredients and production techniques. With busy lifestyles, consumers are gravitating toward quick, easy-to-consume foods, leading to a rise in demand for pre-packaged, ready-to-eat, and easy-to-toast bread products. Convenience in the form of sliced bread, sandwich loaves, and wraps continues to drive growth, particularly in urban centers.

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Additionally, with a growing awareness of health issues such as obesity, heart disease, and gluten intolerance, consumers are becoming more discerning about their bread choices. Whole grain, low-carb, gluten-free, and organic bread options are gaining traction as more consumers seek healthier alternatives. This shift toward bread with functional benefits, such as improved nutritional content and fewer additives, is helping drive the growth of the bread market.

Demand for Healthier and Functional Bread: Health-consciousness among consumers is a key trend that is propelling the demand for healthier bread varieties. There is an increasing preference for bread made from whole wheat, rye, or spelt, which offer more nutritional benefits compared to white bread. These options are higher in fiber, vitamins, and minerals, contributing to improved digestion and overall health.

Moreover, there is a growing demand for bread that caters to specific dietary needs. Gluten-free bread, for instance, has experienced significant growth, driven by the increasing number of individuals with gluten sensitivities or celiac disease. The demand for gluten-free products is not limited to those with intolerances but extends to health-conscious consumers who are exploring gluten-free diets for perceived health benefits. Additionally, functional bread varieties that incorporate seeds, nuts, and superfoods like chia, quinoa, and flax are becoming more popular as consumers increasingly seek foods that offer both taste and nutritional benefits.

Rising Popularity of Artisanal and Specialty Breads: The market for artisanal and specialty breads has also seen a surge, driven by the increasing demand for unique and high-quality bakery products. Consumers, particularly in developed economies, are willing to pay a premium for artisanal bread that is perceived as more authentic and made with traditional methods. These breads are often characterized by their use of high-quality, locally sourced ingredients and longer fermentation processes, which contribute to a richer flavour and texture.

Sourdough, rye, multigrain, and other artisanal breads are becoming increasingly sought after in various regions as consumers look for new tastes and textures. As the global interest in gourmet foods and unique culinary experiences continues to grow, the artisanal bread segment of the market is expected to expand, particularly in urban areas and regions where food trends are rapidly evolving.

Bread Market Segmentation

The market can be divided based on product type, end user, and region.

Breakup by Product Type

Artisan Bread
Packaged Bread
Others

Breakup by Category

Conventional
Gluten-free

Breakup by Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Specialist Retailers
Online
Others

Breakup by Region

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

Associated British Foods Plc 
Finsbury Food Group Plc 
Grupo Bimbo 
Yamazaki Baking Co., Ltd.,
Campbell Soup Company
Canada Bread Company, Limited 
Flowers Foods, Inc. 
Britannia Industries Ltd 
HARRY-BROT GmbH 
Barilla G. e R. Fratelli S.p.A. 
Warburtons Limited 
Aryzta AG
Others

Challenges and Opportunities

While the bread market is on a strong growth trajectory, several challenges persist. The rising cost of raw materials, including wheat, and the environmental impact of mass wheat production are key concerns for the industry. Additionally, the dominance of industrial bread producers, who can offer low-cost products, may pose a challenge for smaller, artisanal bakeries looking to compete in price-sensitive markets.

However, these challenges present opportunities for differentiation. Bakeries that focus on quality, innovation, and meeting specific dietary needs can carve out a niche in the competitive bread market. Moreover, sustainability and environmentally conscious production practices are likely to resonate with increasingly aware consumers, providing further opportunities for growth.

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This release was published on openPR.