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Push Notifications Software Market Share Forecast 2025-2034: Evaluating Growth Factors, Segments, and Emerging Trends
Push Notifications Software Market Share
In recent times, the market size for push notifications software has seen a drastic expansion. An escalation from $21.97 billion in 2024 to $27.91 billion in 2025, representing a compound annual growth rate (CAGR) of 27.1%, is anticipated. The historical growth is due to multiple factors such as the widespread use of mobile applications, the increasing prevalence of smartphones, the imperative of user engagement, progressions in-app monetization, and advancements in user-specific customization.
In the coming years, the market size for push notifications software is predicted to experience a significant surge, reaching $72.08 billion in 2029 with a compound annual growth rate (CAGR) of 26.8%. Such growth in the predicted timeline can be credited to the rising utilization of mobile applications, the uptake of omnichannel marketing strategies, burgeoning e-commerce, progress in AI and machine learning, and a heightened emphasis on customer retention. Throughout the forecast period, key trends to watch out for include personalization & AI integration, expansion in mobile commerce, heightened use of rich media, omnichannel notification strategies, regulatory compliance, and data privacy.
What Factors Are Propelling the Expansion of the Push Notifications Software Market?
The surge in the number of internet users is anticipated to fuel the expansion of the push notifications software market. This surge is a result of improved global connectivity, affordable smartphones, and wider accessibility to mobile data and broadband services. Push notifications software improves user interaction by providing timely, personalized alerts straight to internet users' devices. For example, a survey conducted from December 2022 to April 2023 by Statistics Canada, a government agency in Canada, revealed that the number of internet users among Canadians aged 15 and older had risen to 95% in 2022, up from 92% in 2020. Remarkably, Canadians aged 75 and older saw the highest increase in internet usage, going from 62% in 2020 to 72% in 2022. As such, the increasing number of internet users is a key factor propelling the growth of the push notifications software market.
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Which Businesses Are at the Forefront of Push Notifications Software Market Development?
Major companies operating in the push notifications software market are Braze Inc., MoEngage, CleverTap, Mixpanel Inc., Urban Airship Group Inc., Firebase Cloud Messaging (FCM), eSputnik, VWO Engage, OneSignal, Cerebro, Leanplum Inc., Crisp Inc., SendPulse Inc., Taplytics Inc., Airship, Pusher, Pushwoosh, Aimtell, Beamer, Catapush SRL, CleverPush GmbH, Notix, PushAlert, PushEngage, WonderPush
Which Businesses Are at the Forefront of Market Development?
Prominent businesses in the push notifications software market are incorporating circulation notices to provide timely updates directly to the user about their account activities such as due dates and borrowed materials availability. By providing relevant details even when the user is not in active use of the app, this feature boosts user engagement and ensures that they remain informed about their library interactions. For example, in August 2024, Clarivate, a software company based in the US, introduced additional push notifications for Innovative Mobile aimed at research professionals, academics, and intellectual property managers. This feature will alert users about library circulation activities, like the due dates for borrowed items or the availability of requested items, thereby improving the overall user experience.
How Is the Push Notifications Software Market Segmented?
The push notifications software market covered in this report is segmented -
1) By Component: Software, Service
2) By Deployment Model: On-premise, Cloud
3) By Enterprise Size: Large Enterprises, Small And Medium Enterprises (SME)
4) By Application: Personal computer (PC), Mobile
5) By Industry: Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Travel And Tourism, Hospitality, Retail And E-commerce, Other Industries
Subsegments:
1) By Software: Cloud-Based Push Notification Software, On-Premises Push Notification Software, Mobile Push Notification Software, Web Push Notification Software, In-App Messaging Software, Analytics And Reporting Tools
2) By Service: Consulting Services, Integration Services, Support And Maintenance Services, Training Services, Managed Services, Content Creation Services
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Where Is the Push Notifications Software Market Growth Most Prominent?
North America was the largest region in the push notifications software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the push notifications software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Push Notifications Software Global Market Report?
- Market Size Analysis: Analyze the push notifications software Market Size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the push notifications software market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall push notifications software market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the push notifications software market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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