India Milkshake Market Size, Share, Growth & Report 2025-2033

Market Overview 2025-2033

The Indian milkshake market size reached INR 7.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 34.2 Billion by 2033, exhibiting a growth rate (CAGR) of 17.47% during 2025-2033. The market is experiencing steady growth, driven by increasing demand for convenient and flavored beverages. Rising health consciousness, innovation in flavors, and the popularity of ready-to-drink options are key factors boosting the sector's expansion.

Key Market Highlights:

✔️ Strong market growth driven by increasing urbanization and changing consumer preferences
✔️ Rising demand for flavored, healthy, and ready-to-drink milkshakes
✔️ Expanding availability through quick-service restaurants, cafes, and retail stores

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India Milkshake Market Trends and Driver:

The increasing health consciousness among Indian consumers is significantly influencing the milkshake market. More people are becoming aware of nutrition and wellness. As a result, many are choosing healthier drink options. Milkshakes, once seen as treats, are changing. They now include low-fat milk, natural sweeteners, and nutritional supplements. This change is especially popular among younger consumers and fitness fans. They want tasty drinks that are also good for them.

Brands are responding by creating protein-rich milkshakes. These drinks are fortified with vitamins and minerals, meeting the demand for functional beverages. This shift boosts consumer satisfaction and encourages brand loyalty. Health-focused products align with the changing tastes of the Indian market. The rise of e-commerce and online food delivery has changed how people get milkshakes in India. Platforms like Zomato and Swiggy let consumers order their favorite milkshakes from home easily.

The COVID-19 pandemic sped up this shift to online shopping and contactless delivery. Many milkshake brands are now boosting their online presence. They use social media and digital marketing to connect with more customers.
Ordering is simple, and many online options encourage impulse buys, especially among millennials and Gen Z. This trend has expanded the milkshake market. It has also driven companies to innovate and create unique flavors for Indian consumers.

Western culture has changed Indian lifestyles and eating habits, impacting the milkshake market. Globalization and international food chains have boosted milkshake popularity. Young consumers love unique flavors and flashy presentations inspired by Western trends. This trend has led to gourmet milkshake shops that offer creative blends, like freak shakes topped with cookies, candies, and whipped cream.

Social media platforms like Instagram and TikTok amplify these trends, making the visual appeal of milkshakes crucial for consumer choices. As a result, brands focus on creating eye-catching products that taste great and are perfect for sharing online. This trend fuels demand in the Indian market.
The Indian milkshake market is changing quickly due to shifting consumer preferences and lifestyles.

In 2024, we expect a notable rise in plant-based and dairy-free options. More people are adopting veganism or cutting back on dairy for reasons like lactose intolerance or ethical concerns. This shift is supported by the increasing availability of almond, soy, and oat milk in milkshake recipes.
There's also a growing demand for artisanal and handcrafted milkshakes. These products focus on quality ingredients and unique flavors, attracting consumers who are willing to pay more for a better experience.

Health-focused innovations are on the rise too. Low-calorie and protein-enriched milkshakes are becoming popular as people become more health-conscious. Additionally, creative marketing strategies are emerging. Brands are using social media to connect with younger audiences. They showcase attractive products that encourage sharing and build brand loyalty. Overall, the milkshake market in India is set for strong growth, driven by these trends and consumer needs in 2024.

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India Milkshake Market Segmentation:

The report segments the market based on product type, distribution channel, and region:

Study Period:
Base Year: 2024
Historical Year: 2019-2024
Forecast Year: 2025-2033

Breakup by Flavor:

• Vanilla
• Strawberry
• Chocolate
• Banana
• Others

Breakup by Packaging:

• Bottles
• Pouches
• Cartons
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Milk Parlours
• Online Stores
• Others

Breakup by State:

• Karnataka
• Maharashtra
• Tamil Nadu
• Delhi
• Gujarat
• Andhra Pradesh and Telangana
• Uttar Pradesh
• West Bengal
• Kerala
• Haryana
• Punjab
• Rajasthan
• Madhya Pradesh
• Bihar
• Orissa
• Others

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Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.