Press release
POU Water Purifier Market to Grow Steadily at 4.8% CAGR by 2031 - Persistence Market Research
The point-of-use (POU) water purifier market has gained significant momentum in recent years due to increasing awareness about waterborne diseases and the growing demand for clean drinking water. These purifiers are designed to remove contaminants at the point of consumption, ensuring high-quality water for households and commercial applications. Advancements in filtration technologies and rising concerns regarding water pollution are key drivers propelling market growth.
𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 𝐏𝐃𝐅- https://www.persistencemarketresearch.com/samples/34196
(Use Corporate Mail Id for Quick Response )
Market Growth and Forecast
The global POU water purifier market is projected to exhibit steady growth, driven by increasing consumer awareness and technological advancements. The market is anticipated to register a compound annual growth rate (CAGR) of 4.8%, expanding from US$ 26.4 billion in 2024 to US$ 36.7 billion by 2031. This growth trajectory is attributed to the rising adoption of advanced filtration technologies, increasing concerns over water quality, and growing penetration in emerging economies.
Key Growth Determinants
Rising Awareness about Waterborne Diseases - With increasing cases of waterborne illnesses worldwide, consumers are more inclined toward installing POU water purifiers.
Technological Advancements - Innovations such as UV purification, reverse osmosis (RO), and activated carbon filtration are enhancing product efficiency and driving demand.
Urbanization and Population Growth - Rapid urbanization and an expanding middle-class population in developing nations are fueling the demand for home water purification solutions.
Government Initiatives and Regulations - Policies promoting clean drinking water and stringent water quality standards are accelerating market adoption.
Growing Disposable Income - Rising disposable incomes enable consumers to invest in advanced water purification systems.
Major Growth Barriers
High Initial Investment Costs - The installation of high-quality POU water purifiers often involves substantial upfront costs, limiting market penetration in low-income regions.
Lack of Awareness in Rural Areas - Limited awareness regarding the benefits of water purification in rural communities hampers adoption.
Maintenance and Filter Replacement Costs - Regular maintenance and filter replacement costs act as deterrents for price-sensitive consumers.
Availability of Alternative Water Purification Methods - The presence of centralized water treatment facilities in some regions reduces the need for individual water purifiers.
Key Trends and Opportunities
Smart Water Purifiers - The integration of IoT-enabled features in water purifiers is emerging as a major trend, offering real-time monitoring and maintenance alerts.
Adoption of Sustainable Technologies - Eco-friendly and energy-efficient purifiers are gaining traction as sustainability concerns rise.
Expanding E-Commerce Sales Channels - The increasing preference for online retail is boosting product accessibility and consumer convenience.
Strategic Collaborations and Partnerships - Companies are engaging in mergers and partnerships to enhance their product portfolios and expand their market reach.
Rising Demand in Developing Countries - Emerging economies in Asia-Pacific, Latin America, and Africa present lucrative opportunities due to inadequate municipal water treatment infrastructure.
Regional Frontrunners
North America - Leading the market due to high consumer awareness, stringent water quality regulations, and widespread adoption of advanced filtration technologies.
Europe - Strong growth driven by rising concerns over tap water safety and an increasing preference for eco-friendly purifiers.
Asia-Pacific - Expected to witness the fastest growth due to rapid urbanization, population expansion, and rising disposable incomes.
Latin America & Middle East & Africa - Moderate growth driven by improving economic conditions and government initiatives promoting clean drinking water.
Key Market Players
A.O. Smith Corporation
Kent RO Systems Ltd.
Panasonic Corporation
Unilever PLC (Pureit)
LG Electronics Inc.
Whirlpool Corporation
Eureka Forbes Ltd.
Honeywell International Inc.
3M Company
Coway Co. Ltd.
POU Water Purifier Market Segmentation
By Type
Countertop Filters
Under the Counter Filters
Other
By Technology
UV
RO
UV and RO
Other
By End user
Household
Commercial
By Distribution Channel
B2B
B2C
By Region
North America
Europe
East Asia
South Asia & Oceania
Latin America
The Middle East & Africa
Conclusion
The POU water purifier market is poised for steady expansion, driven by increasing consumer awareness, technological advancements, and growing demand in developing regions. While high initial costs and maintenance expenses pose challenges, the market's trajectory remains promising with the integration of smart purification technologies and sustainable solutions. As consumer preferences continue to evolve, industry players are focusing on innovation and strategic collaborations to gain a competitive edge.
About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
Contact Us:
Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release POU Water Purifier Market to Grow Steadily at 4.8% CAGR by 2031 - Persistence Market Research here
News-ID: 3871490 • Views: …
More Releases from Persistence Market Research
Europe Calf Milk Replacer Market to Reach US$1,657.2 Mn by 2032 | Driven by Risi …
The Europe calf milk replacer market is poised for significant growth over the coming years. The market size is projected to reach US$1,018.6 million in 2025 and is anticipated to expand to US$1,657.2 million by 2032, registering a robust compound annual growth rate (CAGR) of 7.2% during the forecast period from 2025 to 2032. The growth trajectory is driven by the increasing awareness among dairy farmers regarding the nutritional requirements…
Croscarmellose Sodium Market to Reach $487 Mn by 2032, Driven by Rising Pharma D …
The global croscarmellose sodium market is projected to witness significant expansion over the forecast period, reflecting the growing adoption of pharmaceutical excipients across diverse applications. Valued at approximately US$ 288.7 million in 2025, the market is expected to reach US$ 487.0 million by 2032, registering a compound annual growth rate (CAGR) of 7.8% from 2025 to 2032. This growth trajectory is driven primarily by increasing demand for orally disintegrating tablets…
Europe Egg Replacement Ingredients Market to Reach $1,711.1 Mn by 2032, Driven b …
The Europe egg replacement ingredients market is witnessing significant expansion, driven by the increasing adoption of plant-based diets and rising consumer awareness regarding health and wellness. The market size is projected to reach US$ 952.2 million in 2025 and is expected to surge to US$ 1,711.1 million by 2032, registering a robust CAGR of 8.7% over the forecast period from 2025 to 2032. The growing demand for clean-label products, vegan…
Kraft Paper Market to Reach US$ 25.0 Billion by 2032: Growth Driven by Rising De …
The global Kraft Paper market is undergoing significant expansion, driven by the accelerating shift toward eco-friendly packaging materials and the rising global awareness surrounding sustainability. As industries worldwide transition from plastic-based packaging to biodegradable alternatives, kraft paper has emerged as one of the most sought-after materials due to its strength, recyclability, and versatility.
According to the latest study by Persistence Market Research, the global Kraft Paper market size is projected to…
More Releases for POU
POU Water Purifier Market Is Going To Boom | Havells,PurePro,ZeroWater
HTF MI just released the Global POU Water Purifier Market Study, a comprehensive analysis of the market that spans more than 143+ pages and describes the product and industry scope as well as the market prognosis and status for 2025-2032. The marketization process is being accelerated by the market study's segmentation by important regions. The market is currently expanding its reach.
Major companies profiled in POU Water Purifier Market are: Brita,…
POU Water Filters Research:CAGR of 3.3% during the forecast period
QY Research Inc. (Global Market Report Research Publisher) announces the release of 2025 latest report "POU Water Filters- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031". Based on current situation and impact historical analysis (2020-2024) and forecast calculations (2025-2031), this report provides a comprehensive analysis of the global Wire Drawing Dies market, including market size, share, demand, industry development status, and forecasts for the next few years.
…
Global POU Bottleless Water Coolers Market Insights, Forecast to 2029
Global Info Research Publishes the release of the report "Global POU Bottleless Water Coolers Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029" . This report is a detailed and comprehensive analysis of the global market, with a particular focus on future projections. The report is structured into various segments, each analyzing the competition, supply and demand trends, as well as key factors that contribute to its changing demands across…
Global POU Bottleless Water Coolers Market Research Report 2023-2029
A point-of-use water cooler (sometimes also known as a bottleless water cooler) is a machine that dispenses hot and cold water, without the hassle of handling large plastic bottles. These coolers have a built-in filtration system that purifies water as it flows through the machine to the dispenser.
POU Bottleless Water Coolers report published by QYResearch reveals that COVID-19 and Russia-Ukraine War impacted the market dually in 2022. Global POU Bottleless Water…
China POU Water Purifier Market to Surpass USD 11922.32 Million by 2025
Rising water contamination, increasing investment in residential sector and launch of innovative water purification systems to propel demand for water purifiers in China
According to TechSci Research report, “China POU Water Purifier Market By Type (Counter Top, Under Sink, Faucet Mount & Others), By Technology (RO, UF, UV, Media, and NF), By Sales Channel (General Trade and Modern Trade), By Region, Competition, Forecast & Opportunities, 2025”, China POU water purifier…
MENA POU Water Purifiers Market to Set Phenomenal Growth by 2020
Future Market Insights (FMI) announced the release of a latest report titled, “POU Water Purifiers Market: MENA Industry Analysis and Opportunity Assessment 2014 - 2020”. FMI estimates that the Point of Use (POU) water purifier market in Middle East and North Africa is expected to reach US$ 471 Mn at a CAGR of 7.6% from 2014 to 2020.
Residential water purification system includes point of use water purifiers (POU), point of entry (POE)…
