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Top Factor Driving Design, Research, Promotional And Consulting Services Market Growth in 2025: Stable Economic Growth Fuels Expansion Of The Design, Research, Promotional, And Consulting Services Market
Design, Research, Promotional And Consulting Services Market
In recent years, the market size of the design, research, promotional and consulting services has seen a robust growth. The market value is projected to increase from $4541.12 billion in 2024 to $4774.95 billion in 2025, showing a compound annual growth rate (CAGR) of 5.1%. This growth during the historical period can be credited to factors such as technological advancements, globalisation, marketing and advertising, and evolving consumer behavior.
The market size of the design, research, promotional and consulting services is projected to experience robust expansion in the upcoming years. Anticipating a growth to reach $5994.83 billion by 2029, with a compound annual growth rate (CAGR) of 5.9%. Factors like digital transformation, prevailing economic conditions, environmental issues, and changes in regulations are contributing to this expected growth in the forecast period. Prominent trends for this duration include the use of data analytics and AI, sustainability and CSR measures, e-commerce and digital presence, as well as the adoption of remote work and collaboration tools.
What Are the Primary Growth Drivers for the Design, Research, Promotional And Consulting Services Market?
The advancement of the design, research, promotional, and consulting services market is anticipated to be driven by steady economic growth. For example, a report in September 2023 by the Conference Board, an American non-profit organization, predicted that there would be an increase of 2.9% in real GDP globally in 2023. Similarly, the Organisation for Economic Co-operation and Development, an intergovernmental organization based in France, published another report in June 2023 forecasting global GDP growth in 2023 to reach 2.7%. This organization's Interim Report, published in September 2023, estimated a 3.0% increase in global economic growth in 2023. Robust economic growth is predicted to prompt investments in end-user markets, thus propelling the market during the forecast period.
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Who Are the Dominant Companies Influencing Design, Research, Promotional And Consulting Services Market Trends?
Major companies operating in the design, research, promotional and consulting services market include accenture* plc, Deloitte Touche Tohmatsu Limited, Total SA, PowerChina, WPP plc, PricewaterhouseCoopers International Limited, Ernst & Young, Omnicom Group Inc., Jacobs Engineering Group Inc., Fluor Corporation, Power Construction Corporation of China Ltd., International Business Machines Corporation, McKinsey & Company Inc., Boston Consulting Group Inc., Bain & Company Inc., KPMG International Limited, Nielsen Holdings plc, Ipsos SA, GfK SE, Kantar Group Holdings Limited, Forrester Research Inc., International Data Corporation, Frost & Sullivan Inc., Navigant Consulting Inc., ICF International Inc., Booz Allen Hamilton Holding Corp., Kearney, Oliver Wyman Group Inc., Mercer Inc., Willis Towers Watson Holdings plc, Marsh & McLennan Companies Inc., Huron Consulting Group Inc., FTI Consulting Inc., AlixPartners UK LLP, Alvarez & Marsal Holdings LLC.
How Is the Design, Research, Promotional And Consulting Services Market Evolving?
Firms within the design, research, promotional, and consulting services market are transitioning from conventional per-hour and per-month payment structures to one that is value-oriented. Prompted by escalating wages and demands from clients for reduced costs, a significant number are adopting the value-oriented billing approach. This methodology is particularly applicable in sectors like management consulting and market research, where the value - be it tax savings, damages compensations, advert placements, or the magnitude of an acquisition or merger - is commonly explicit. It is anticipated that an increasing number of service providers in design, research, promotional, and consulting will move towards this value-based pricing model as they seek to position themselves as 'advisors' rather than simply providers of a service.
What Are the Different Segmentations in the Design, Research, Promotional And Consulting Services Market?
The design, research, promotional and consulting services market covered in this report is segmented -
1) By Type: Photographic Services, market Research Services, Advertising, Public Relations, And Related Services, Scientific Research And Development Services, Environmental Consulting Services, Management Consulting Services, Specialized Design Services, Architectural, Engineering Consultants And Related Services
2) By Mode: Online, Offline
3) By Service Provider: Large Enterprise, Small and Medium Enterprise
Subsegments:
1) By Photographic Services: Commercial Photography, Industrial Photography, Portrait Photography, Event Photography, Aerial Photography
2) By market Research Services: Consumer Research, Business-To-Business (B2b) Research, Product Research, Advertising Research, Social Research
3) By Advertising: Digital Advertising, Print Advertising, Television And Radio Advertising, Outdoor Advertising, Social Media Advertising, Influencer marketing
4) By Public Relations And Related Services: Media Relations, Crisis Communication, Event Management, Corporate Communications, Social Media Management
5) By Scientific Research And Development Services: Life Sciences Research, Physical Sciences Research, Engineering Research And Development, Medical Research, Agricultural Research, Environmental Research
6) By Environmental Consulting Services: Environmental Impact Assessments, Sustainability Consulting, Waste Management Services, Water And Air Quality Testing, Environmental Remediation Services
7) By Management Consulting Services: Strategy Consulting, Operational Consulting, Financial Advisory, Human Resources Consulting, It Consulting, Risk Management Consulting
8) By Specialized Design Services: Graphic Design, Industrial Design, Fashion Design, Interior Design, Web Design, UX/UI Design
9) By Architectural Services: Urban Planning, Residential Architecture, Commercial Architecture, Landscape Architecture, Interior Architecture
10) By Engineering Consultants And Related Services: Civil Engineering Consulting, Electrical Engineering Consulting, Mechanical Engineering Consulting, Structural Engineering Consulting, Environmental Engineering Consulting
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Which Region Is at the Forefront of the Design, Research, Promotional And Consulting Services Market?
North America was the largest region in the design, research, promotional and consulting services market in 2023. Western Europe was the second largest region in design, research, promotional and consulting services market. The regions covered in the design, research, promotional and consulting services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Is Covered In The Design, Research, Promotional And Consulting Services Global Market Report?
- Market Size Analysis: Analyze the Design, Research, Promotional And Consulting Services Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Design, Research, Promotional And Consulting Services Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Design, Research, Promotional And Consulting Services Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Design, Research, Promotional And Consulting Services Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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