Press release
Microgreens Market Forecasts USD 5.8 Billion Valuation by 2035 with Strong Growth
The global microgreens market is experiencing a remarkable surge, driven by increasing consumer awareness of health and wellness, sustainable farming practices, and the growing demand for nutrient-dense superfoods. According to recent market research, the microgreens industry is projected to grow at a compound annual growth rate (CAGR) of 11.1% from 2025 to 2035, reaching a market valuation of USD 5.8 billion by the end of the decade.What Are Microgreens?
Microgreens are young, edible greens harvested just after the first true leaves have developed. They are typically 1-3 inches tall and are known for their intense flavors, vibrant colors, and concentrated nutrient content. Popular varieties include broccoli, kale, arugula, radish, and sunflower microgreens, each offering a unique blend of vitamins, minerals, and antioxidants.
Unlike sprouts, which are grown in water and consumed whole (including the seed), microgreens are grown in soil or soil substitutes and are harvested above the soil line. This distinction makes them a safer and more versatile option for culinary applications.
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Key Drivers of the Microgreens Market
1. Rising Health Consciousness
As consumers become increasingly health-conscious, the demand for nutrient-rich foods has skyrocketed. Microgreens are packed with essential vitamins (A, C, E, and K), minerals (iron, magnesium, and potassium), and antioxidants, making them a powerhouse of nutrition. Studies have shown that microgreens can contain up to 40 times more nutrients than their mature counterparts, positioning them as a superfood of choice for health enthusiasts.
2. Urban Farming and Sustainable Agriculture
The rise of urban farming and the need for sustainable agricultural practices have significantly contributed to the growth of the microgreens market. Microgreens can be grown in small spaces, require minimal water, and have a short growth cycle (7-21 days), making them an ideal crop for urban environments. Vertical farming and hydroponic systems have further revolutionized the industry, enabling year-round production with reduced environmental impact.
3. Culinary Trends and Gourmet Cuisine
Microgreens have become a staple in gourmet cuisine, prized for their aesthetic appeal and ability to enhance the flavor profile of dishes. Renowned chefs and home cooks alike are incorporating microgreens into salads, sandwiches, smoothies, and even desserts. Their versatility and visual appeal have made them a favorite among food bloggers and influencers, further driving consumer interest.
4. Increasing Demand for Organic and Locally Sourced Produce
The shift toward organic and locally sourced foods has created a lucrative niche for microgreens. Consumers are willing to pay a premium for fresh, pesticide-free produce that supports local farmers and reduces the carbon footprint associated with long-distance transportation.
5. Expansion in Retail and E-Commerce Channels
The availability of microgreens in supermarkets, specialty stores, and online platforms has made them more accessible to consumers. E-commerce platforms, in particular, have played a pivotal role in connecting growers with a broader audience, enabling direct-to-consumer sales and subscription-based models.
Top Leading companies profiled in the market report include
• AeroFarms
• Gotham Greens
• GoodLeaf Farms
• Living Earth Farm
• Farmbox Greens
• Bowery Farming Inc.
• 2BFresh
• Metro Microgreens
• Supple Agro
• Upajfarm.com
• WE Hydroponics
• Urban Platter
• Bombay Greens
• MICROGREENS WORLD
Challenges and Opportunities
While the microgreens market is brimming with potential, it is not without its challenges. The perishable nature of microgreens necessitates efficient supply chain management and cold storage facilities to maintain freshness. Additionally, the lack of standardized regulations and quality control measures can pose hurdles for industry players.
However, these challenges also present opportunities for innovation. Advances in packaging technology, such as modified atmosphere packaging (MAP), can extend the shelf life of microgreens. Furthermore, the development of automated growing systems and AI-driven farming solutions can optimize production and reduce labor costs.
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It has segmented the Microgreens Market
By Type: • Broccoli
• Lettuce & Chicory
• Arugula
• Sunflower
• Others
By Farming:
• Indoor Farming
• Vertical Farming
• Others
By Growth Medium:
• Peat Moss
• Soil • Coconut Coir
• Tissue Paper
• Others
By Application:
• Residential
• Commercial
By Distribution Channel:
• Hypermarket/Supermarkets
• Restaurants
• Others
Regional Insights
The microgreens market is geographically diverse, with North America, Europe, and Asia-Pacific leading the charge.
• North America: The region dominates the global market, driven by high consumer awareness, a robust health and wellness industry, and the presence of key players. The United States, in particular, has seen a surge in urban farming initiatives and investments in vertical farming technologies.
• Europe: Europe is witnessing steady growth, fueled by the increasing adoption of organic farming practices and the rising popularity of plant-based diets. Countries like the UK, Germany, and France are at the forefront of this trend.
• Asia-Pacific: The Asia-Pacific region is expected to register the highest CAGR during the forecast period. Rapid urbanization, a growing middle class, and increasing disposable incomes are driving demand for fresh and nutritious produce. Countries like China, India, and Japan are emerging as key markets for microgreens.
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The Future of the Microgreens Market
The future of the microgreens market looks incredibly promising. As consumers continue to prioritize health, sustainability, and convenience, the demand for microgreens is expected to soar. Innovations in farming technology, coupled with the growing trend of farm-to-table dining, will further propel the industry forward.
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Prophecy Market Insights is a top supplier of market research services, giving customers in a range of industries enlightening and useful reports. Prophecy Market Insights offers precise and trustworthy market intelligence through a staff of skilled analysts and researchers, assisting companies in making wise decisions and maintaining an advantage over rivals. Among the many subjects covered in the company's research studies are market size, growth prospects, industry trends, the competitive environment, and more.
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