Emerging Generative Artificial Intelligence (AI) In Digital Marketing Market Trend 2025-2034: Generative AI Integration Boosts Efficiency And Profitability In Digital Marketing

How Is the Generative Artificial Intelligence (AI) In Digital Marketing Market Projected to Grow, and What Is Its Market Size?_x000D_
The market size for generative artificial intelligence (AI) in digital marketing has seen steep growth in recent years. The market is projected to rise from $2.48 billion in 2024 to $3.29 billion in 2025, with a compound annual growth rate (CAGR) of 32.4%. The significant growth during the historical period can be credited to factors such as heightened use of digital platforms, progression in AI technology, increased data accessibility, the need for tailored services, reduction in marketing costs, competitive stress, and improved understanding of customer behavior._x000D_
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Digital marketing's generative artificial intelligence (AI) market is projected to experience remarkable escalation in its size over the coming years. The market worth is predicted to reach $10.04 billion by 2029, with a compound annual growth rate (CAGR) of 32.2%. This surge during the forecasted period is accredited to factors like AI's broadening capabilities, its amalgamation with emergent technologies, a sharpened focus on customer experience, promotion of omnichannel marketing, regulatory and privacy implications, the swell in the mobile and voice search sector, and the heightened investments in AI research. Key trends to watch during this forecasted period are, the creation of content driven by AI, personalization in real-time, improved tools for customer interaction, predictive analysis, amalgamation with Client Relationship Management (CRM) systems, application of AI in creative design, ethical AI and its role in reducing biases._x000D_
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What Are the Key Drivers Behind the Growth of the Generative Artificial Intelligence (AI) In Digital Marketing Market?_x000D_
The increasing importance of video content is predicted to spur the expansion of generative artificial intelligence (AI) in the digital marketing arena. Video content encompasses digital media that is crafted, polished, and disseminated in video form such as short clips, instructional videos, promotional footage, webinars, and real-time broadcasts. The significance of this type of content is escalating due to an increased capacity to engage audiences, visually communicate intricate details, and prompt greater interaction across digital platforms. Generative artificial intelligence in digital marketing improves video content development by automating creation, personalizing imagery and maximizing engagement. This AI capacity also allows firms to amplify their marketing endeavors, ensure brand uniformity and effectively engage with a diverse audience. For example, as per a survey by Wyzowl, a British video marketing agency and software business, in February 2024, out of 967 unique respondents, there was an increase to 91% in businesses adopting video content marketing, up from the 86% rate in 2022. Further, it was found that 75% of video marketers incorporate AI tools to aid with the creation or editing of marketing videos. Consequently, the rising significance of video content is propelling the use of generative artificial intelligence (AI) in digital marketing._x000D_
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Who Are the Major Industry Players Fueling Generative Artificial Intelligence (AI) In Digital Marketing Market Expansion?_x000D_
Major companies operating in the generative artificial intelligence (AI) in digital marketing market are Google LLC, Microsoft Corporation, Meta Platforms Inc., International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Acquia Inc., HubSpot Inc., Zeta Global Inc., Sprinklr Inc., Yext Inc., Hootsuite Inc., SEMrush Inc., Drift Inc., Persado Inc., NetBase Quid Inc., Conversica Inc., Clearbit Inc., Socialbakers Inc., Textio Inc., Cognitivescale Inc., Klevu Ltd., Phrasee Ltd., Amplify.ai Inc._x000D_
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Which Key Developments Are Influencing the Generative Artificial Intelligence (AI) In Digital Marketing Market?_x000D_
Major corporations specializing in generative AI utilized in the sector of digital marketing are focusing on incorporating features like journey optimizers into their marketing workflows with the aim to enhance efficiency and boost profitability. Marketing journey optimizers allow for automation of personalized, real-time adjustments in customer interactions, thus increasing engagement and contributing to more successful campaign results. For example, in March 2024, Adobe Inc., a leading United States software enterprise, introduced Adobe GenStudio. This innovative generative AI tool is meant to improve marketing workflows and enrich customer engagement by assisting marketing teams in planning, generating, managing, activating and assessing on-brand content in an effective manner. In addition to this, Adobe has broadened its generative AI model family, including Adobe Firefly, and introduced Journey Optimizer to elevate customer engagement further. These instruments are designed to promote the use of Adobe's Experience Cloud, a platform relied on by 11,000 global customers to deliver, gauge, and customize customer experiences._x000D_
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How Is the Segmentation of the Generative Artificial Intelligence (AI) In Digital Marketing Market Defined?_x000D_
The generative artificial intelligence (AI) in digital marketing market covered in this report is segmented -_x000D_
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1) By Component: Software, Services_x000D_
2) By Channel: Search Engine marketing, Email marketing, Social Media marketing, Mobile marketing, Other Channels_x000D_
3) By Application: Personalization, Content Generation, Social Media Management, Advertising Optimization, Predictive Analysis, Other Applications_x000D_
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Subsegments:_x000D_
1) By Software: Content Creation Tools, Social Media Management Software, Email marketing Automation Software, SEO Optimization Tools, Customer Relationship Management (CRM) Systems, Ad Campaign Management Software, Analytics And Reporting Tools_x000D_
2) By Services: Consulting Services, Training And Support Services, Content Strategy Services, Campaign Management Services, Data Analytics Services, Creative Design Services, Social Media marketing Services_x000D_
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What Is the Leading Region in the Generative Artificial Intelligence (AI) In Digital Marketing Market?_x000D_
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market in 2024. The regions covered in the generative artificial intelligence (AI) in digital marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_
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What Is Covered In The Generative Artificial Intelligence (AI) In Digital Marketing Global Market Report?_x000D_
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- Market Size Analysis: Analyze the Generative Artificial Intelligence (AI) In Digital Marketing Market size by key regions, countries, product types, and applications._x000D_
- Market Segmentation Analysis: Identify various subsegments within the Generative Artificial Intelligence (AI) In Digital Marketing Market for effective categorization._x000D_
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape._x000D_
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market._x000D_
- Market Contribution: Evaluate contributions of different segments to the overall Generative Artificial Intelligence (AI) In Digital Marketing Market growth._x000D_
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers._x000D_
- Industry Challenges: Analyze challenges and risks affecting the Generative Artificial Intelligence (AI) In Digital Marketing Market._x000D_
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market._x000D_
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