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Leading Growth Driver in the Rural Tourism Market in 2025: Rising Cultural Heritage Interest is Fueling Growth in Rural Tourism Driver's Influence
Rural Tourism Market Segments
There has been noticeable growth in the rural tourism market in the past few years. Its dimensions will expand from $97.84 billion in 2024 to $105.58 billion in 2025 with a compound annual growth rate (CAGR) of 7.9%. The expansion during the historic phase can be linked to factors including increase in agricultural tourism, growing interest in cultural heritage, surge in the popularity of pilgrimage paths, development in post-industrial tourism, and heightened environmental consciousness.
The size of the rural tourism sector is anticipated to experience robust growth in the upcoming years, expanding to a value of $141.26 billion by 2029, with a compound annual growth rate (CAGR) of 7.5%. Such progression throughout the predicted timeframe can be credited to various factors such as the surge in eco-tourism, amplified digital connectivity, a growing interest in health and wellbeing, a rising demand for authentic activities, and the evolution of remote working opportunities. Noteworthy trends projected during this period encompass the implementation of advanced technology to enrich tourist experiences, the adoption of green and sustainable tourism measures, emphasis on digital marketing and social media outreach, the rise of tailored travel packages, and the creation of specialty travel experiences, including agritourism and wellness getaways.
What Is Contributing to the Growth of the Rural Tourism Market?
The escalation in interest towards cultural heritage is set to accelerate the expansion of the rural tourism market in the future. Cultural heritage involves the customs, traditions, artifacts, monuments, and traditional practices handed down across generations, which symbolize a community's historical identity and cultural legacy. The surge in the interest in cultural heritage can be linked to elements such as enhanced global connectivity, allowing people to discover and appreciate diverse cultures, increased consciousness about the significance of conserving historic sites and traditions, and an amplified craving for genuine travel experiences that link individuals to local histories and societies. Cultural heritage augments rural tourism by appealing to visitors with unparalleled historical and conventional experiences, thus preserving local traditions and stimulating the rural economy. For example, in September 2023, the Department for Communities (DfC), a government agency from the UK, reported that in 2022-23, around 59% of adults in Northern Ireland toured a historic site, indicating a slight growth from 2021. Consequently, the escalation in interest in cultural heritage is propelling the rural tourism market.
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Which Key Market Leaders Are Driving Rural Tourism Industry Growth?
Major companies operating in the rural tourism market are Lufthansa City Center Reisebüropartner GmbH, Marriott International Inc., Booking.com B.V., Priceline.com LLC, Expedia Group Inc., Singapore Airlines Limited, Hilton Worldwide Holdings Inc., Airbnb Inc., Accor S.A., InterContinental Hotels Group, Trip.com Group Limited, TripAdvisor Inc., Condor Flugdienst GmbH, Butterfield & Robinson Inc., Wandertrails Services Private Limited, Outdooractive GmbH & Co. KG., Thrillophilia Travel Solutions Pvt .Ltd., Kipepeo, Liberty Hill Farm, Martin Randall Travel Ltd., Heartland Travel and Tours Ltd., Cape AgriTours, Cyprus Agrotourism, Meru Agro-Tour & Consultants, Soulitude
What Are the Emerging Trends in the Rural Tourism Industry?
Major corporations involved in the rural tourism sector are utilizing innovative approaches like digital platforms to enhance collaboration and increase visibility. These digital platforms provide rural tourism a wider range of exposure and accessibility to isolated destinations while facilitating online reservations and making local experiences more widely known. For example, the United Nations World Tourism Organization (UNWTO), a non-profit organization based in Spain, unveiled a novel digital platform called TourismConnectsRural in January 2024. The purpose of this platform is to improve cooperation between prominent tourism villages across the world, linking about 200 rural locales globally and encouraging communication and knowledge sharing among these communities.
What Are the Main Segments in the Rural Tourism Market?
The rural tourism market covered in this report is segmented -
1) By Tourism: Agro Tourism, Farm Tourism, Wilderness And Forest Tourism, Green Tourism, Eco-Tourism
2) By Accommodation: Farm Stays, Cottage Rentals, Eco-Lodges, Homestays
3) By Age Group: Below 15 Years, 16 To 25, 26 To 35, 36 To 45, 46 To 55, Above 55
4) By Traveler: Adventure Seekers, Cultural Enthusiasts, Eco-Tourists, Family And Group Travelers, Solo Travelers
Subsegments:
1) By Agro Tourism: Agricultural Tours, Farm Stays, Crop And Harvest Tours, Agricultural Experience Activities
2) By Farm Tourism: Working Farm Stays, Educational Farm Tours, Farm-To-Table Experiences, Rural Craft Workshops
3) By Wilderness And Forest Tourism: Wildlife Watching, Forest Trekking And Hiking, Camping And Glamping In Wilderness, Conservation And Ecotourism Projects
4) By Green Tourism: Sustainable Accommodations, Low-Carbon Transportation, Nature Trails And Eco-Hikes, Environmental Workshops And Education
5) By Eco-Tourism: Conservation-Based Travel, Wildlife Safaris And Bird Watching, Indigenous Community Visits, Sustainable Resource Use Activities
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Which Geographic Area Leads the Rural Tourism Market?
North America was the largest region in the rural tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the rural tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Rural Tourism Global Market Report?
- Market Size Analysis: Analyze the Rural Tourism Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Rural Tourism Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Rural Tourism Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Rural Tourism Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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