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A Deep Dive into Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034
Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market
The expansion of the artificial intelligence (AI) sector within the fast-moving consumer goods (FMCG) and retail market has been significant in recent years. The market is predicted to grow from $152.06 billion in 2024 to $190.34 billion in 2025, showcasing a compound annual growth rate (CAGR) of 25.2%. The past growth can be linked to factors such as the demand for tailor-made shopping experiences, increased e-commerce activities, substantial investment in AI and machine learning, growth in mobile commerce and the widespread adoption of chatbots.
In the coming years, an exponential rise is projected for the market size of artificial intelligence (AI) in fast-moving consumer goods (fmcg) and the retail sector, with a forecast of reaching $461.43 billion in 2029 at a compounded annual growth rate (CAGR) of 24.8%. The growth for the forecast period is largely due to the expansion of online retail avenues, a concentrated focus on leveraging AI for demand forecasting, heightened usage of AI for real-time demand sensing, increased implementation of AI for advanced fraud detection, and surging adoption of artificial intelligence in personalized marketing drives. Notable trends during the projected period are technological progressions, instantaneous customer support, dynamic price structuring, visual recognition, and voice commerce.
What Is Contributing to the Growth of the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market?
The escalating need for online purchasing is set to stimulate the expansion of artificial intelligence (AI) in fast-moving consumer goods (FMCG) and retail sectors in the future. Online purchasing involves procuring products or services via the internet through e-commerce sites or mobile apps, letting customers explore, compare, and buy goods from the comfort of their own space. The rising need for online purchasing stems from its convenience, an extensive range of products, competitive costs, and the growing use of mobile devices and digital payment methods. AI is leveraged in FMCG and retail for online purchasing via tailoring recommendations, adjusting prices, improving search features, offering consumer assistance through chatbots, managing stock, detecting fraudulent activities, examining consumer behaviour, customizing marketing strategies, enabling image search, and predicting trends to enrich the entire shopping experience. For example, as per the Census Bureau of the Department of Commerce, a US-based government organization accountable for generating information about the nation's people and economy, retail e-commerce sales for the initial quarter of 2024 saw a 2.1% rise from the final quarter of 2023. Similarly, in September 2022, as stated by the International Trade Administration, another US-based government agency, consumer e-commerce contributes over $120 billion in annual sales and comprises 30% of the UK's entire retail business. Consequently, the escalating need for online purchasing propels the expansion of artificial intelligence (AI) in the fast-moving consumer goods (FMCG) and retail sectors.
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Which Key Market Leaders Are Driving Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Industry Growth?
Major companies operating in the artificial intelligence (AI) in fast-moving consumer goods (FMCG) and retail market are Walmart Inc., Google LLC, Microsoft Corporation, Nestlé S.A., PepsiCo Inc., Procter & Gamble Co., Amazon Web Services Inc., Intel Corporation, International Business Machines Corporation, Oracle Corporation, L'Oréal S.A., SAP SE, NVIDIA Corporation, Salesforce Inc., Colgate-Palmolive Company, Sephora Inc., Zebra Technologies Corporation, Blue Yonder, Talkdesk Inc., Everseen Ltd., RetailNext Inc., TruRating Ltd
What Are the Emerging Trends in the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Industry?
Key players in the artificial intelligence (AI) realm for Fast-Moving Consumer Goods (FMCG) and retail sectors are prioritizing the creation of cutting-edge solutions such as AI-driven open commerce. This is to improve customer interactions, streamline processes, and refine supply chain management, thus enabling a more effective response to changing consumer needs. The concept of AI-enabled open commerce uses AI technology to offer customized, smooth shopping experiences across various platforms and touchpoints. It also efficiently manages inventory, pricing, and customer interaction strategies in real-time. For instance, RedCloud Technology-a UK-based tech firm specializing in digital transformation solutions for the retail industry-introduced an AI-driven open commerce network, Red101, in August 2024. This ground-breaking platform addresses supply chain problems, fosters equitable, transparent and secure trade for smaller retailers. It also aids in the fight against counterfeiting, thereby allowing small to medium-sized businesses (SMBs) to effectively compete with e-commerce giants like Amazon. Red101 ties Fast-Moving Consumer Goods (FMCG) brands, distributors, and local merchants in emerging markets together.
What Are the Main Segments in the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market?
The artificial intelligence (AI) in fast-moving consumer goods (fmcg) and retail market covered in this report is segmented -
1) By Component: Hardware, Software, Services
2) By Technology: Machine Learning, Natural Language Processing (NLP), Computer Vision
3) By Application: Customer Service And Support, Sales And marketing, Inventory Management, Supply Chain Optimization, Other Applications
Subsegments:
1) By Hardware: AI-Powered Point of Sale (POS) Systems, Smart Shelves And Inventory Management Systems, Robotics For Automated Stock Management, Facial Recognition Cameras For Customer Insights, IoT Devices For Supply Chain Monitoring, Digital Signage And Interactive Kiosks
2) By Software: AI-Driven Customer Relationship Management (CRM) Software, Predictive Analytics For Demand Forecasting, Inventory Optimization Software, AI-Powered Recommendation Engines, Natural Language Processing (NLP) For Customer Feedback Analysis, Price Optimization And Dynamic Pricing Tools, Supply Chain Management Software With AI Capabilities
3) By Services: AI Integration And Implementation Services, Consulting Services For Retail Strategy And Digital Transformation, Training Services For AI Tools And Technologies, Managed Services For AI Systems And Infrastructure, Customer Insights And Analytics Services, market Research And Consumer Behavior Analysis Services, Post-Implementation Support And Maintenance Services
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Which Geographic Area Leads the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market?
North America was the largest region in the artificial intelligence (AI) in fast-moving consumer goods (FMCG) and retail market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in fast-moving consumer goods (FMCG) and retail market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Global Market Report?
- Market Size Analysis: Analyze the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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