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Digital Personalized Nutrition Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers
Digital Personalized Nutrition Market Overview
In recent years, the market size of personalized digital nutrition has experienced significant exponential growth. The market is predicted to expand from $0.75 billion in 2024 to $0.91 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 21.1%. The historic growth can be credited to several factors, including the introduction of wearable solutions, a rise in the instances of various diseases, an increase in the elderly population, the growing popularity of nutritional guidance, and an increase in disposable income.
There's an anticipated rapid expansion in the digital personalized nutrition marketplace, with a projected size of $1.93 billion by 2029 at a CAGR of 20.7%. This growth during the projected timeline can be linked to factors such as the escalating demand for customised nutrition products, the surge in usage of smartphones and health apps, amplified consumer health consciousness, rising inclination towards a healthy lifestyle, and an increased predilection for superior quality food. In the same period, key trends expected to shape the market include technological progressions, product ingenuity, a burgeoning startup scenario interconnected with a rampant adoption of online personalized nutrition solutions, and advancements in health tracking applications.
What Key Elements Are Boosting Growth in the Digital Personalized Nutrition Market?
The surge in lifestyle-related health conditions is anticipated to fuel the expansion of the digital personalized nutrition market. Primarily spurred by individual lifestyle habits and decisions, many lifestyle diseases such as heart disease, diabetes, and obesity are not solely the result of infections or genetics. Diet, physical activity, smoking habits, alcohol intake, and stress level are primary influencers. The occurrence of these diseases is due to factors such as modern living, urban development, inactivity, bad eating habits, increased intake of processed food items, and increased stress levels. Personalized digital nutrition can play a pivotal role in managing these diseases by offering unique dietary suggestions based on an individual's distinct health stats, which can promote better nutrition, encourage healthier behaviors, and mitigate the risk or severity of conditions like diabetes, obesity, and heart disease. For example, in 2024, approximately 537 million adults (20-79 years) globally had diabetes according to the International Diabetes Federation, a U.S. umbrella organization. This number is expected to increase to 643 million by 2030 and 783 million by 2045. As such, the rising prevalence of lifestyle diseases is boosting the growth of the digital personalized nutrition market.
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Who Are the Major Industry Players Fueling Digital Personalized Nutrition Market Expansion?
Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor
Which Key Developments Are Influencing the Digital Personalized Nutrition Market?
Major entities in the digital personalized nutrition market are centering their efforts on technological enhancements such as AI-powered nutritional platforms. These platforms aim to provide more precise, customized diet suggestions, increase user involvement, and boost health outcomes for those with diseases linked to lifestyle. These nutrition platforms, powered by artificial intelligence, scrutinize individual health information to formulate personalized diet plans for optimal health. For example, in December 2023, health and wellness technologies specialist company Helo Corp, based in the US, unveiled Nutramatic, a tailored nutritional service driven by AI. Nutramatic provides an individualized diet plan created through thorough health evaluation, continuous dietary suggestions, and compatibility with wearable devices. Additionally, the platform monitors health indicators in real-time and gives adjustable recommendations to elevate users' well-being.
How Is the Segmentation of the Digital Personalized Nutrition Market Defined?
The digital personalized nutritionmarket covered in this report is segmented -
1) By Purchase Model: Subscription, One Time Purchase
2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition
3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions
Subsegments:
1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services
2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition
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What Is the Leading Region in the Digital Personalized Nutrition Market?
North America was the largest region in the digital personalized nutrition market in 2024. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Digital Personalized Nutrition Global Market Report?
- Market Size Analysis: Analyze the Digital Personalized Nutrition Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Digital Personalized Nutrition Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Digital Personalized Nutrition Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Digital Personalized Nutrition Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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