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Leading Element Driving Change in the Presentation Software Market in 2025: Growing Popularity Of Video-Powered Presentations Fuels Presentation Software Market Expansion Driver
Presentation Software Market Size
In the past few years, there has been a swift expansion in the market size of presentation software. It is projected to rise from $7.04 billion in 2024 to $8.29 billion in 2025, replicating a compound annual growth rate (CAGR) of 17.8%. The growth during the historical timeline can be credited to factors such as the rising demand for digital tools, the proliferating number of businesses and organizations, the growing accessibility of cloud-oriented solutions, the mounting demand for mobile-compatible solutions, and the escalating demand for engaging and interactive presentations.
The market size of presentation software is projected to experience rapid expansion in the upcoming years, with a forecasted growth to $15.76 billion in 2029 at a compound annual growth rate (CAGR) of 17.4%. The anticipated growth during the forecast period is due to factors like the implementation of advanced analytics and artificial intelligence (AI), the application of machine learning in presentation software, an increase in the use of visual data in business discussions, the growing trend of info-graphics, and the surge in demand for video-based presentations. Key trends for the forecast period encompass technological advancements, increasingly complex features, the integration of AI and machine learning, capabilities of augmented reality (AR) and virtual reality (VR), innovation in visual storytelling, and the rising popularity of cloud-based presentation tools.
What Factors Are Propelling the Expansion of the Presentation Software Market?
The mounting interest in presentations facilitated by video is projected to spur the advancement of the presentation software market in the future. This type of presentation, known as video-powered presentations, centralises video content to augment the delivery and interaction of the subject matter. The appeal for these presentations is growing rapidly as they are capable of amping up audience involvement, bolstering the retention of information, and bringing across intricate ideas in an appealing and visually interesting way. Advanced presentation software is employed in video-powered presentations to effortlessly merge dynamic video content, thus improving the overall impact and engagement of the presentation. For instance, a survey of 967 participants conducted in January 2023 revealed that 91% of businesses utilise video as a marketing tool, reflecting an increase from 86% in 2022. This information came from the Video Marketing Statistics 2024 by Wyzowl c/o, an animated explainer video company based in the UK. Consequently, the mounting interest in video-powered presentations is fuelling the expansion of the presentation software market.
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Who Are the Dominant Companies Influencing Presentation Software Market Trends?
Major companies operating in the presentation software market are Apple Inc., Alphabet Inc., Microsoft Corporation, Adobe Systems Incorporated, Autodesk Inc., OpenText Corporation, Atlassian Corporation Plc, Zendesk Inc., Zoho Corporation, Canva Inc., Faithlife Corporation, Prezi Inc., Powtoon Ltd., Pitch Software GmbH, Preseria AS, FlowVella Inc., Emaze Ltd., Proclaim, BeamYourScreen GmbH, Easy WebContent Inc., MediaComplete Corporation, spinTouch GmbH, Beautiful.ai, Slidebean Inc., Haiku Deck Inc., Niftio
How Is the Presentation Software Market Evolving?
Major corporations in the presentation software sector are focusing on generating progressive technological solutions like AI-powered characteristics to simplify and accelerate the process of creating presentations. These AI-enabled features notably augment user satisfaction by automating the design process, content optimization, teamwork promotion, enhancing delivery, and boosting engagement levels. For instance, Beautiful.ai, an American presentation software establishment, unveiled DesignerBot, an AI generative tool, in January 2023. This tool utilized AI to create comprehensive presentation decks from basic text prompts, consisting of image layouts, symbols, and text. Beautiful.ai's Smart Slide technology has integrated with DesignerBot, enabling users to personalize and modify their presentations even more. It's designed to simplify and accelerate the creation of visually attractive and efficient slides, even for users with limited design expertise.
What Are the Different Segmentations in the Presentation Software Market?
The presentation software market covered in this report is segmented -
1) By Platform: Windows, Mac, IoS, Android, Web-Based, Linux
2) By Pricing Model: Free, One-Time License, Subscription-Based, Freemium
3) By Deployment: Cloud-Based, On-Premise
4) By Enterprise: Small And Midsize Enterprises (SMEs), Large Enterprises
5) By End-User: Business Professionals, Educational Institutions, Marketing Professionals, Sales Professionals, Media And Entertainment
Subsegments:
1) By Windows: Desktop Presentation Software ( Microsoft Powerpoint, Corel Presentations), Cloud-Supported Windows Apps (Office 365, Google Slides)
2) By Mac: Desktop Presentation Software ( Keynote, Microsoft Powerpoint For Mac), Cloud-Based Solutions ( Google Slides, Prezi For Mac)
3) By Ios: Mobile Presentation Apps (Keynote For Ios, Microsoft Powerpoint For Ios), Cloud-Supported Mobile Apps ( Google Slides, Canva)
4) By Android: Mobile Presentation Apps ( Google Slides, Microsoft Powerpoint For Android), Cloud-Based Android Apps (Zoho Show, Canva For Android)
5) By Web-based: Cloud-based Presentation Platforms ( Google Slides, Prezi), Collaborative Presentation Software (Microsoft Powerpoint Online, Canva), Online Template-Based Tools ( Slidebean, Beautiful.Ai)
6) By Linux: Desktop Presentation Software ( Libreoffice Impress, Openoffice Impress), Cloud-Supported Linux Apps ( Google Slides, Zoho Show)
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Which Region Is at the Forefront of the Presentation Software Market?
North America was the largest region in the presentation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the market going forward. The regions covered in the presentation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Presentation Software Global Market Report?
- Market Size Analysis: Analyze the Presentation Software Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Presentation Software Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Presentation Software Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Presentation Software Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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