Transforming the Electronic (E) Tourism Market in 2025: Rising Interest In Heritage Travel Boosts Growth In E-Tourism Market

What Is the Expected Size and Growth Rate of the Electronic (E) Tourism Market?
The size of the electronic (E) tourism market has experienced rapid expansion in recent years. Projections indicate that it will rise from $1198.13 billion in 2024 to $1342.21 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 12.0%. This growth during the historic period is traceable to enhanced Internet access, the advent of mobile technology, the rise of social media, the proliferation of online booking platforms, a preference among consumers for convenience, increased partnerships between airlines and hotels, the creation of travel review websites, competitive pricing strategies, and the overall expansion of the global tourism market.

Anticipations are high for the e-tourism market size, with a steep growth trajectory anticipated over the next several years. By 2029, the market is projected to reach a staggering $2094.26 billion, bolstered by a compound annual growth rate (CAGR) of 11.8%. Factors contributing to this anticipated growth during the forecast period include the burgeoning of tailored travel experiences, the popularity of mobile app bookings, an increasing embrace of blockchain technology, a spotlight on sustainable tourism, the evolution of digital marketing strategies and a surge in virtual tourism experiences. Integral trends for the forecast period encompass contactless payments, environmentally friendly travel choices, AI chatbot utilisation for customer service, big data travel offer personalisation, cutting-edge tourism technologies, blockchain for safe transactions, travel packages for remote workers, and augmented customer experiences powered by AI-driven insights.

What Are the Main Catalysts for Growth in the Electronic (E) Tourism Market?
The increasing appeal of exploring historical and cultural destinations, known as heritage travel, is predicted to boost the expansion of the electronic (E) tourism market in the future. Heritage travel allows tourists to delve into and appreciate a region's historical and cultural essence, including its architectural heritage. The mounting appeal of such trips is rooted in the longing for genuine encounters that connect visitors with the historical and cultural fabric of a place. E-tourism bolsters this form of travel by offering internet-based access to information, virtual tours, booking facilities, and feedback for historical and cultural attractions. For instance, a survey carried out in November 2023 by the Department for Digital, Culture, Media, and Sport, a government agency in the UK, involving 33,524 participants revealed that in-person visits to heritage sites had risen by 5% within the past 12 months, from 63% in 2021/2022 to 67%. Concurrently, online interaction with heritage sites saw a 2% surge, from 16% in 2021/2022 to 18%. Therefore, the escalating intrigue in heritage travel serves as a catalyst for the growth of the electronic (E) tourism market.

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Which Leading Companies Are Shaping the Growth of the Electronic (E) Tourism Market?
Major companies operating in the electronic (E) tourism market are Booking Holdings Inc., Expedia Group, Airbnb Inc., Amadeus IT Group, Trip.com Group, Vacation Rentals by Owner (Vrbo), Agoda Company Pte. Ltd., TripAdvisor Inc., Orbitz Worldwide Inc., Trivago N.V., MakeMyTrip Limited, Viator Inc., Lastminute.com Group, Hotels.com L.P., MakeMyTrip Limited, Skyscanner Limited, Hopper Inc., Travelocity.com Inc., GetYourGuide GmbH, Klook Travel Technology Limited, Hotwire Inc., Sygic a.s., Travel Leaders Group LLC, Yatra Online Inc, Musement

What Are the Major Trends Shaping the Electronic (E) Tourism Market?
Prominent players engaged in the E-tourism marketplace are making a strategic pivot towards personalized suggestion systems like AI-powered travel organizers to improve customer interaction and stimulate more reservations. These AI-empowered trip planners utilize artificial intelligence to create bespoke travel programs, thus heightening customer contentment and escalating reservation frequencies. As an illustration, in June 2023, Booking.com, an online travel firm hailing from the Netherlands, introduced its AI Trip Planner. This innovative feature within its app uses AI technology and an extensive language model to offer a personalized and conversational travel organization experience. The utility provides users with custom travel tips, allows them to discover new travel spots, and book lodgings without any hassle through an engaging chat-based platform.

What Are the Key Segments of the Electronic (E) Tourism Market?
The electronic (E) tourism market covered in this report is segmented -

1) By Type Of System: Computer Reservation Systems, Property Management Systems, Social Networks, Global Distribution Systems
2) By Booking Behavior: Spontaneous Travelers, Meticulous Planners, Tech-reliant Travelers
3) By Travel Style: Adventure Seekers, Luxury Travelers, Cultural Enthusiasts, Business Travelers
4) By Application: Hospitality Industry, Aerospace And Medical Industry

Subsegments:
1) By Computer Reservation Systems (Crs): Airline Reservation Systems, Hotel Reservation Systems, Car Rental Reservation Systems, Tour And Package Booking Systems, Travel Agency Reservation Systems
2) By Property Management Systems (Pms): Hotel Property Management Systems, Vacation Rental Management Systems, Resort Property Management Systems, Multi-property Pms Solutions, Cloud-based Property Management Systems
3) By Social Networks: Travel Social Media Platforms, User-Generated Content Platforms, Travel Influencer Platforms, Travel Planning And Sharing Communities, Social Networks For Trip Coordination
4) By Global Distribution Systems (Gds): Airline Gds, Hotel Gds, Car Rental Gds, Multi-Channel Travel Gds Platforms, Online Travel Agencies (Otas) Connected With Gds

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Which Region Dominates the Electronic (E) Tourism Market?
North America was the largest region in the electronic (E) tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electronic (E) tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Electronic (E) Tourism Global Market Report?

- Market Size Analysis: Analyze the Electronic (E) Tourism Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Electronic (E) Tourism Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Electronic (E) Tourism Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Electronic (E) Tourism Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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